Klaviyo Pricing: Plans & Cost Calculator 2026
A rare free tier with 250 contacts anchors Klaviyo's 4 plans, which scale up to $20/mo for combined email and SMS marketing.
Klaviyo plans and pricing
Free
FreeBest for: Small businesses & startups
- ✓Up to 250 contacts
- ✓500 emails/month
- ✓150 SMS credits/month
- ✓Email support (60 days)
- ✓Basic reporting
Best for: 251-500 contacts, 5000 emails/mo
- ✓Unlimited emails
- ✓Contact-based pricing
- ✓Segmentation
- ✓A/B testing
- ✓Advanced analytics
Klaviyo pricing: the quick answer
Klaviyo starts free as of July 7, 2026 and paid plans begin at $20/mo, with a real free tier covering 250 active profiles, 500 emails, and 150 SMS credits a month. The Email plan is $20/mo, Email & SMS is $35/mo with a base of 2,800 SMS credits plus push and RCS, and Enterprise is custom. Billing is monthly only, with no annual discount, which suits seasonal ecommerce lists. What actually drives the bill is the metering: Klaviyo counts active profiles for email and message credits for SMS separately, so both your list size and your texting volume push the price up.
- FreeFree
- Email$20/mo
- Email & SMS$35/mo
- EnterpriseCustom
At $20/mo to start, Klaviyo sits 54% above the $13/mo median across 18 email marketing tools we track.
Klaviyo cost calculator
What Klaviyo really costs
Klaviyo has two meters running at once, active email profiles and SMS message credits, and the plan price is only the entry for the smallest of each. The costs that surprise buyers all come from how those meters count.
Pricing Expert Take
Independent analysis · Klaviyo
Value Analysis
A significant price jump occurs from Klaviyo's Free plan to its $20/mo Email plan, which then increases by 75% to $35/mo for Email & SMS. However, its Email & SMS plan jumps to $35/mo, and costs scale up sharply based on contact volume. While the Free plan offers a low-risk starting point for up to 250 contacts, scaling businesses will quickly find themselves paying premium rates. For e-commerce brands utilizing advanced segmentation, the high price is justified by ROI, but for basic email dispatch, it is overpriced.
Hidden Costs
- Profile-based billing charges for total profiles in your account rather than active subscribers.
- SMS overage fees apply once the base $35/mo plan's 2,800 SMS credits are exhausted.
- Dynamic product flows fail to calculate local taxes, displaying prices exclusive of VAT.
Red Flags
Users report aggressive billing practices, including charges for total profiles instead of active subscribers and a strict refusal to issue refunds for accidental overcharges. Customer support accessibility is a major pain point, with users noting that published contact emails are no longer monitored.
"Klaviyo's new pricing model feel like a gut punch for small businesses"
"Klaviyo overcharged me and refused a refund. Their service is very arrogant"
Based on analysis of recent Reddit and G2 discussions.
Green Wins
The Email plan at $20/mo offers free plan available.
- Free plan available
- Competitive pricing from $20/mo
- Highly rated (4.6/5 on G2)
User Voices
"Klaviyo's value far outpaces even it's new pricing."
"They're now charging for total profiles"
"There is no way to get in touch with anyone."
Verdict
E-commerce stores with high-volume sales should opt for the $20/mo Email plan to utilize its advanced segmentation. Smaller shops or content creators who do not need complex e-commerce integrations should look elsewhere. For a more budget-friendly alternative with straightforward subscriber scaling, choose Mailchimp starting at $13/mo.
Klaviyo price history
Cheaper Email Marketing tools
Frequently asked questions
How does Klaviyo pricing compare?
See how Klaviyo's 4 pricing plans stack up against similar Email Marketing tools.
Research Reports
Sources & Data Trail · Klaviyo
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.6/5 · 1,349 reviews
- 4.Capterra·Capterra verified user reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews