Updated March 2026 · Independent Analysis
KlaviyovsMailerLite
MailerLite starts at $10/mo, 50% cheaper than Klaviyo's $20/mo. MailerLite is rated higher at 4.7/5 vs Klaviyo's 4.6/5.
Klaviyovs MailerLite
★ 4.6/5-0.1 vs MailerLite
Only in Klaviyo
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Marketing Automation
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →
MailerLitevs Klaviyo
★ 4.7/5+0.1 vs Klaviyo
Only in MailerLite
- ✦ Email Campaigns
- ✦ Automation
- ✦ Landing Pages
✓ Free planFrom $10/mo(cheaper)1.4M+ users · est. 2010
Try MailerLite Free →Ratings Breakdown
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
MailerLite
4.7/5 avg
G2 Score4.7/5
Capterra Score4.7/5
G2 Rating4.7/5
Quick Stats
Free Plan
KlaviyoYes ✓
MailerLiteYes ✓
Feature Comparison
Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. MailerLite uniquely offers Email Campaigns, Automation, Landing Pages. Both share 3 features including Segmentation, A/B Testing, API.
Feature
Klaviyo
MailerLite
Segmentation
✓
✓
A/B Testing
✓
✓
API
✓
✓
Email Marketing
✓
✗
SMS Marketing
✓
✗
Marketing Automation
✓
✗
Predictive Analytics
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
Templates
✓
✗
Reviews
✓
✗
Personalization Tools
✓
✗
Customizable Templates
✓
✗
Drag Drop Editor
✓
✗
Automated Workflows
✓
✗
Customer Journey Mapping
✓
✗
Real Time Reporting
✓
✗
Email List Cleaning
✓
✗
Spam Filter Management
✓
✗
Domain Authentication
✓
✗
Bounce Management
✓
✗
Complaint Handling
✓
✗
Open Rate Tracking
✓
✗
Click Through Analysis
✓
✗
Conversion Rate Optimization
✓
✗
ROI Calculation
✓
✗
Campaign Scheduling
✓
✗
Triggered Emails
✓
✗
Abandoned Cart Reminders
✓
✗
Browse Abandonment Emails
✓
✗
Win Back Campaigns
✓
✗
Lead Scoring
✓
✗
Customer Lifecycle Management
✓
✗
Preference Center
✓
✗
Subscription Management
✓
✗
Content Library
✓
✗
Dynamic Content Blocks
✓
✗
Email Campaigns
✗
✓
Automation
✗
✓
Landing Pages
✗
✓
Website Builder
✗
✓
Sign-up Forms
✗
✓
Pop-ups
✗
✓
Newsletter Editor
✗
✓
Digital Products
✗
✓
Paid Subscriptions
✗
✓
Surveys
✗
✓
Analytics
✗
✓
Integrations
✗
✓
Total Features
41
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Klaviyo if you need:
- ✓ Email Marketing
- ✓ SMS Marketing
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Product Recommendations
Choose MailerLite if you need:
- ✓ Email Campaigns
- ✓ Automation
- ✓ Landing Pages
- ✓ Website Builder
- ✓ Sign-up Forms
Pricing Comparison
MailerLite starts at $10/mo, 50% cheaper than Klaviyo's $20/mo.
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
MailerLite Plans
Free tier available
Free
Free- • 1000 subscribers
- • 12K emails/mo
Growing BusinessBest Value
$10/mo- • 500 subscribers
- • Unlimited emails
- • Sell digital products
Advanced
$20/mo- • 500 subscribers
- • AI assistant
- • Facebook integration
Enterprise
Custom- • 100K+ subscribers
- • Dedicated IP
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