Brevo (Sendinblue) vs MailerLite
- ✦ SMS Marketing
- ✦ WhatsApp Campaigns
- ✦ Marketing Automation
- ✦ Automation
- ✦ Website Builder
- ✦ Pop-ups
Brevo (Sendinblue) and MailerLite are both Email Marketing tools. Brevo (Sendinblue) starts at $9/mo, MailerLite at $10/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Brevo (Sendinblue) vs MailerLite
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Transactional Email routes receipts and shipping updates through a dedicated pipeline, keeping sender reputation isolated from promotional campaign sends during high-volume.
Marketing Automation sends email first, then fires SMS to non-openers within 24 hours - built natively so hybrid sequences require no webhooks or additional third-party platforms.
Conditional Sign-up Forms route pricing leads into demo sequences and integration queries into technical flows, lifting demo booking rates 18-22% for B2B SaaS.
Pop-ups with built-in A/B testing run 4-6 variants concurrently, auto-locking winners after 1,000 conversions so iteration happens weekly instead of quarterly.
Landing Pages passes abandonment events into Automation, triggering a 5-email recovery sequence that re-engages 8-12% of leads who started but never submitted.
Email Campaigns auto-suppress hard bounces and addresses inactive 90+ days before send, keeping list quality above 96% and ISP complaint rates below 0.1%.
Pricing Comparison & PlansHigh· Verified May 29, 2026
Brevo (Sendinblue) Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small businesses just starting with email marketing
- ✓Up to 300 emails/day
- ✓Unlimited contacts (up to 100k storage)
- ✓Basic email & SMS campaigns
- ✓AI content generator
- ✓Basic automation
Starter
$9/moBest for: Good for small businesses needing basic email campaigns and marketing automation
- ✓No daily sending limit
- ✓Email templates
- ✓Segmentation
- ✓Forms
- ✓Basic reporting
Standard
$18/moBest for: Suitable for growing businesses requiring advanced segmentation, A/B testing, and multi-user access
- ✓Marketing automation
- ✓Advanced reporting
- ✓AI send-time optimization
- ✓1 landing page
- ✓Up to 3 users (first seat included)
Professional
$499/moBest for: Designed for large businesses and agencies needing high-volume sending, dedicated IP, and advanced analytics
- ✓Popups
- ✓Web push notifications
- ✓WhatsApp campaigns
- ✓Contact scoring
- ✓Multi-user access (10 seats)
Enterprise
Contact SalesBest for: very large organizations with unique requirements, high sending volumes, and custom integrations
- ✓Dedicated account manager
- ✓Sub-accounts
- ✓Custom integrations
- ✓Loyalty engine
- ✓Advanced security
MailerLite Plans
Free tier available
Free
FreeBest for: You get 1000 subscribers, 12K emails/mo
- ✓Up to 1,000 subscribers
- ✓12,000 monthly emails
- ✓1 user seat
- ✓Drag & drop email editor
- ✓Email automation builder
Growing Business
$10/moBest for: 500 subscribers, Unlimited emails, Sell digital products
- ✓Unlimited monthly emails
- ✓Up to 3 users
- ✓Sell digital products and subscriptions
- ✓Unlimited landing pages and websites
- ✓A/B testing
Advanced
$20/moBest for: 500 subscribers, AI assistant, Facebook integration
- ✓Unlimited monthly emails
- ✓Unlimited users
- ✓AI writing assistant
- ✓Facebook custom audiences integration
- ✓Custom HTML editor
Enterprise
Contact SalesBest for: Custom pricing for 100K+ subscribers, Dedicated IP
- ✓Custom subscriber and email limits
- ✓Dedicated success manager
- ✓Dedicated IP address
- ✓Custom landing page design
- ✓Deliverability consultation
Capability Breakdown
3 differences found across 18 standardized features
- •Email Campaigns
- •SMS Marketing
- •WhatsApp Campaigns
- •Marketing Automation
- •Transactional Email
- •CRM
- •Landing Pages
- •Sign-up Forms
- •Segmentation
- •Chat
- •Facebook Ads
- •Reporting
- •Templates
- •API
- •Integrations
- •Email Campaigns
- •Automation
- •Landing Pages
- •Website Builder
- •Sign-up Forms
- •Pop-ups
- •Newsletter Editor
- •Digital Products
- •Paid Subscriptions
- •A/B Testing
- •Surveys
- •Segmentation
- •Analytics
- •API
- •Integrations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Generous free plan with 300 emails/day and unlimited contacts
- +Transactional emails (SMTP) included in all plans, even free
- +Combines email, SMS, chat, and landing pages in one platform
- +Advanced automation workflows available on lower-priced tiers
- +Pay-as-you-go credits for email and SMS offer great flexibility
- −Free and Starter plans include Brevo branding on emails
- −Email editor can feel clunky and less intuitive than competitors
- −Reporting and analytics are less advanced than dedicated tools
- −A/B testing is limited to subject lines on lower-tier plans
- −Slower email delivery speeds reported compared to top rivals
- +Generous free plan includes automation and landing pages
- +Built-in website builder, blog, and digital product selling tools
- +Intuitive drag-and-drop editor simplifies campaign creation
- +Excellent value with advanced features at a low price point
- +24/7 live chat and email support on all paid plans
- −Strict approval process can be slow for new accounts
- −Limited native integrations compared to larger competitors
- −Reporting and analytics are functional but lack deep insights
- −Automation builder is powerful but less visual than some rivals
- −No phone support available, even on higher-tier plans
At a Glance
Recent Price History
Brevo (Sendinblue) added a new "Professional" plan at $499/mo
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Enterprise" plan (Custom pricing)
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Standard" plan at $18/mo
Plan added · May 29, 2026
Brevo (Sendinblue) removed the "Brevo Plus" plan
Plan removed · May 29, 2026
Brevo (Sendinblue) removed the "Business" plan
Plan removed · May 29, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Brevo (Sendinblue)
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-29)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 2,561 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · MailerLite
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 1,107 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
- 7.StackShare·StackShare developer community