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Updated 4 days ago · Independent Analysis
AWeber vs MailerLite
Capability Overview
AWebervs MailerLite
4.2G2-0.5 vs MailerLite
Only in AWeber
- ✦ Email Templates
- ✦ Drag-and-Drop Builder
- ✦ RSS-to-Email
✓ Free planFrom $15/mo(pricier)600K+ users users · est. 1998
MailerLitevs AWeber
4.7G2+0.5 vs AWeber
Only in MailerLite
- ✦ Website Builder
- ✦ Pop-ups
- ✦ Newsletter Editor
✓ Free planFrom $12/mo(cheaper)1.4M+ users users · est. 2010
Quick VerdictIndependent Analysis
AWeber and MailerLite are both Email Marketing tools. AWeber starts at $15/mo, MailerLite at $12/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose AWeber vs MailerLite
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Scenario: Route Leads with Custom Form
AWeber
Route Leads with Custom Form Fields
Sign-up Forms capture custom fields like budget tier and use case, splitting leads by intent - enterprise prospects enter executive playbooks, startups get freemium onboarding.
MailerLite
Route SaaS Leads by Feature Interest
Conditional Sign-up Forms route pricing leads into demo sequences and integration queries into technical flows, lifting demo booking rates 18-22% for B2B SaaS.
MailerLite Unique Strength
A/B Test Pop-up Variants at Scale
Pop-ups with built-in A/B testing run 4-6 variants concurrently, auto-locking winners after 1,000 conversions so iteration happens weekly instead of quarterly.
→ Choose MailerLite if this scenario applies to you. AWeber doesn't offer a comparable solution.
MailerLite Unique Strength
Recover Landing Page Form Abandoners
Landing Pages passes abandonment events into Automation, triggering a 5-email recovery sequence that re-engages 8-12% of leads who started but never submitted.
→ Choose MailerLite if this scenario applies to you. AWeber doesn't offer a comparable solution.
MailerLite Unique Strength
Keep Lists Clean with Auto-Suppression
Email Campaigns auto-suppress hard bounces and addresses inactive 90+ days before send, keeping list quality above 96% and ISP complaint rates below 0.1%.
→ Choose MailerLite if this scenario applies to you. AWeber doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 28, 2026
MailerLite starts at $12/movs $15/mo
AWeber Plans
Free tier available
Free
FreeBest for: Get started for free, grow as you grow
- ✓(Free plan exists - "Get AWeber Free"
- ✓the pricing cards focus on paid
- ✓free tier has reduced limits, not itemized on this page view.)
View on vendor site
Lite
$15/momonthlyor$150/yrsave 17%
Best for: Time to upgrade your email game (side hustle/creators)
- ✓Send 10x subscriber max monthly
- ✓1 email list
- ✓3 landing pages
- ✓3 email automations
- ✓3 users
View on vendor site
MOST POPULARPlus
$30/momonthlyor$240/yrsave 33%
Best for: Creators - take your business to the next level
- ✓Send 12x subscriber max monthly
- ✓unlimited email lists
- ✓unlimited landing pages
- ✓unlimited automations
- ✓unlimited custom segments
View on vendor site
Done For You
$30/momonthlyor$240/yrsave 33%
Best for: Full email marketing setup done in 7 days (done-for-you service)
- ✓and: list details & branding setup
- ✓1 branded email template
- ✓1 professional landing page
- ✓1 branded thank-you page
- ✓1 signup form
View on vendor site
MailerLite Plans
Free tier available
Free
FreeBest for: ≤250 subscribers
- ✓2,500 monthly emails
- ✓2 user seats
- ✓24/7 email & chat (first 14 days)
- ✓Send campaigns
- ✓Visual automations
View on vendor site
MOST POPULARComfort
$12/momonthlyor$130/yrsave 10%
Best for: Growing senders
- ✓5,000 monthly emails
- ✓3 user seats
- ✓24/7 email support
- ✓Unlimited templates
- ✓50 visual automations
View on vendor site
Power
$25/momonthlyor$270/yrsave 10%
Best for: Scaling businesses
- ✓monthly emails, user seats, campaign sending, visual automations, landing pages & websites, digital products & bookings, signup forms & pop-ups
- ✓Multiple automation triggers
- ✓24/7 live chat & email
- ✓Partner discounts (15% off Google Workspace)
- ✓Dedicated IP*
View on vendor site
Enterprise
Contact SalesBest for: >200K subscribers
- ✓Custom sending volume
- ✓Unlimited seats
- ✓Priority support
- ✓Onboarding consultation & training
- ✓Dedicated success manager
View on vendor site
Capability Breakdown
3 differences found across 18 standardized features
Feature
AWeber
MailerLite
Push Notifications
✓
✗
Transactional Email
✗
✓
SMTP Relay
✗
✓
Total (raw)
36
15
AWeber Features
- •Email Campaigns
- •Automation
- •Landing Pages
- •Sign-up Forms
- •Email Templates
- •Drag-and-Drop Builder
- •A/B Testing
- •Analytics
- •Segmentation
- •RSS-to-Email
- •Integrations
- •AMP for Email
- •Web Push
- •E-Commerce
- •Canva Integration
- •Email marketing
- •Drag-and-drop email builder
- •Email automations
- •AI subject line assistant
- •AMP emails
- •RSS to email
- •Email split testing
- •Landing page builder
- •Signup forms
- •Behavioral automation
- •Web push notifications
- •Ecommerce (sell products)
- •Email sales tracking
- •Webpage tracking
- •Advanced analytics
- •Facebook pixel integration
- •Shopify integration
- •WooCommerce integration
- •PayPal integration
- •Dynamic content
- •Done-for-you setup service
MailerLite Features
- •Email Campaigns
- •Automation
- •Landing Pages
- •Website Builder
- •Sign-up Forms
- •Pop-ups
- •Newsletter Editor
- •Digital Products
- •Paid Subscriptions
- •A/B Testing
- •Surveys
- •Segmentation
- •Analytics
- •API
- •Integrations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Free plan available
- +Multiple pricing tiers (4 plans) to match different needs
Pros
- +Generous free plan includes automation and landing pages
- +Built-in website builder, blog, and digital product selling tools
- +Intuitive drag-and-drop editor simplifies campaign creation
- +Excellent value with advanced features at a low price point
- +24/7 live chat and email support on all paid plans
Cons
- −Strict approval process can be slow for new accounts
- −Limited native integrations compared to larger competitors
- −Reporting and analytics are functional but lack deep insights
- −Automation builder is powerful but less visual than some rivals
- −No phone support available, even on higher-tier plans
At a Glance
User Rating
4.2/5vs4.7/5
AWeber
MailerLite
▲
Starting Price
$15/movs$12/mo
AWeber
▲
MailerLite
Feature Count
36 featuresvs15 features
AWeber
▲
MailerLite
User Base
600Kvs1.4M
AWeber
MailerLite
▲
AWeber · Price & Data SyncLast verified: June 28, 2026 · CE-EMAIL-2026W26-DAC868 · ✓ Pricing updated Jun 28, 2026
MailerLite · Price & Data SyncLast verified: June 28, 2026 · CE-EMAIL-2026W26-B173B6 · ✓ Pricing updated Jun 28, 2026
Recent Price History
AWeber
AWeber added the "Done For You" plan at $30/mo
Plan added · Jun 28, 2026
AWeber
AWeber removed the "Unlimited" plan
Plan removed · Jun 28, 2026
MailerLite
MailerLite added the "Comfort" plan at $12/mo
Plan added · Jun 28, 2026
MailerLite
MailerLite added the "Power" plan at $25/mo
Plan added · Jun 28, 2026
MailerLite
MailerLite removed the "Growing Business" plan
Plan removed · Jun 28, 2026
MailerLite
MailerLite removed the "Advanced" plan
Plan removed · Jun 28, 2026
AWeber
AWeber raised "Plus" from $20 to $30/mo (50%)
Price change · May 21, 2026
AWeber
AWeber raised "Lite" from $12.5 to $15/mo (20%)
Price change · May 21, 2026
AWeber
AWeber removed the "Done For You" plan
Plan removed · May 21, 2026
Frequently Asked Questions
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MailerLiteFree · from $12/moSources & Data Trail · AWeber
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