Updated March 2026 · Independent Analysis
Brevo (Sendinblue)vsKlaviyo
Brevo (Sendinblue) starts at $9/mo, 55% cheaper than Klaviyo's $20/mo. Both rated 4.5/5 by users.
Brevo (Sendinblue)vs Klaviyo
★ 4.5/5-0.1 vs Klaviyo
Only in Brevo (Sendinblue)
- ✦ Email Campaigns
- ✦ WhatsApp Campaigns
- ✦ Transactional Email
✓ Free planFrom $9/mo(cheaper)500K+ users · est. 2012
Try Brevo (Sendinblue) Free →
Klaviyovs Brevo (Sendinblue)
★ 4.6/5+0.1 vs Brevo (Sendinblue)
Only in Klaviyo
- ✦ Email Marketing
- ✦ Predictive Analytics
- ✦ A/B Testing
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →Ratings Breakdown
Brevo (Sendinblue)
4.5/5 avg
G2 Score4.5/5
Capterra Score4.5/5
G2 Rating4.5/5
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Free Plan
Brevo (Sendinblue)Yes ✓
KlaviyoYes ✓
Feature Comparison
Brevo (Sendinblue) uniquely offers Email Campaigns, WhatsApp Campaigns, Transactional Email. Klaviyo uniquely offers Email Marketing, Predictive Analytics, A/B Testing. Both share 6 features including SMS Marketing, Marketing Automation, Segmentation.
Feature
Brevo (Sendinblue)
Klaviyo
SMS Marketing
✓
✓
Marketing Automation
✓
✓
Segmentation
✓
✓
Reporting
✓
✓
Templates
✓
✓
API
✓
✓
Email Campaigns
✓
✗
WhatsApp Campaigns
✓
✗
Transactional Email
✓
✗
CRM
✓
✗
Landing Pages
✓
✗
Sign-up Forms
✓
✗
Chat
✓
✗
Facebook Ads
✓
✗
Integrations
✓
✗
Email Marketing
✗
✓
Predictive Analytics
✗
✓
A/B Testing
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Customer Profiles
✗
✓
Shopify Integration
✗
✓
Flow Builder
✗
✓
Reviews
✗
✓
Personalization Tools
✗
✓
Customizable Templates
✗
✓
Drag Drop Editor
✗
✓
Automated Workflows
✗
✓
Customer Journey Mapping
✗
✓
Real Time Reporting
✗
✓
Email List Cleaning
✗
✓
Spam Filter Management
✗
✓
Domain Authentication
✗
✓
Bounce Management
✗
✓
Complaint Handling
✗
✓
Open Rate Tracking
✗
✓
Click Through Analysis
✗
✓
Conversion Rate Optimization
✗
✓
ROI Calculation
✗
✓
Campaign Scheduling
✗
✓
Triggered Emails
✗
✓
Abandoned Cart Reminders
✗
✓
Browse Abandonment Emails
✗
✓
Win Back Campaigns
✗
✓
Lead Scoring
✗
✓
Customer Lifecycle Management
✗
✓
Preference Center
✗
✓
Subscription Management
✗
✓
Content Library
✗
✓
Dynamic Content Blocks
✗
✓
Total Features
15
41
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Brevo (Sendinblue) if you need:
- ✓ Email Campaigns
- ✓ WhatsApp Campaigns
- ✓ Transactional Email
- ✓ CRM
- ✓ Landing Pages
Choose Klaviyo if you need:
- ✓ Email Marketing
- ✓ Predictive Analytics
- ✓ A/B Testing
- ✓ Product Recommendations
- ✓ Forms & Pop-ups
Pricing Comparison
Brevo (Sendinblue) starts at $9/mo, 55% cheaper than Klaviyo's $20/mo.
Brevo (Sendinblue) Plans
Free tier available
Free
Free- • 300 emails/day
- • Unlimited contacts
- • Chat widget
StarterBest Value
$9/mo- • 5K emails/mo
- • No daily sending limit
Business
$18/mo- • 5K emails/mo
- • Marketing automation
- • A/B testing
Enterprise
Custom- • Custom volume
- • Dedicated IP
- • Priority support
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
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