AWeber vs Mailchimp
- ✦ Automation
- ✦ Email Templates
- ✦ Drag-and-Drop Builder
- ✦ Marketing Automation
- ✦ Audience Segmentation
- ✦ Analytics & Reporting
AWeber and Mailchimp are both Email Marketing tools. AWeber starts at $15/mo, Mailchimp at $13/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose AWeber vs Mailchimp
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Sign-up Forms capture custom fields like budget tier and use case, splitting leads by intent - enterprise prospects enter executive playbooks, startups get freemium onboarding.
Audience Segmentation isolates buyers inactive 90+ days, then triggers win-back campaigns with conditional content matched to their last purchased category - lifting re-engagement.
Pricing Comparison & PlansHigh· Verified May 21, 2026
AWeber Plans
Free tier available
Free
Free- ✓Up to 500 subscribers
- ✓1 email list
- ✓1 landing page
- ✓1 email automation
- ✓Drag-and-drop email builder
Lite
$15/moBest for: Good starting point at $150/mo annual: 1 list, 3 automations, AI subject line tool, basic ecommerce (1% fee)
- ✓Up to 500 subscribers (pricing scales with list size)
- ✓1 email list
- ✓3 landing pages
- ✓3 email automations
- ✓3 user accounts
Plus
$30/moBest for: Best value: unlimited everything, behavioral automation, advanced analytics, 0.6% ecommerce fee, remove branding
- ✓Unlimited subscribers (pricing scales with list size)
- ✓Unlimited email lists
- ✓Unlimited landing pages
- ✓Unlimited email automations
- ✓Remove AWeber branding
Unlimited
$899/mo- ✓Over 100,000 subscribers
- ✓Fixed pricing (no scaling fees)
- ✓Dedicated IP address
- ✓Personalized account manager
- ✓Advanced deliverability consulting
Mailchimp Plans
Free tier available
Free
FreeBest for: You get 500 contacts, 1000 emails/mo, 1 audience
- ✓500 contacts limit
- ✓1,000 monthly email sends
- ✓1 audience
- ✓Basic email templates
- ✓Email support for the first 30 days
Essentials
$13/moBest for: 500 contacts, 5000 emails/mo, 3 audiences
- ✓5,000 monthly email sends
- ✓3 audiences
- ✓24/7 email and chat support
- ✓A/B testing
- ✓Basic automated customer journeys
Standard
$20/moBest for: 500 contacts, 6000 emails/mo, Automation
- ✓6,000 monthly email sends
- ✓5 audiences
- ✓Advanced customer journeys and branching points
- ✓Send-time optimization
- ✓Predictive demographics
Premium
$350/moBest for: 10K contacts, 150K emails/mo, Unlimited audiences
- ✓150,000 monthly email sends
- ✓Unlimited audiences
- ✓Phone and priority support
- ✓Multivariate testing
- ✓Advanced segmentation
Capability Breakdown
5 differences found across 18 standardized features
- •Email Campaigns
- •Automation
- •Landing Pages
- •Sign-up Forms
- •Email Templates
- •Drag-and-Drop Builder
- •A/B Testing
- •Analytics
- •Segmentation
- •RSS-to-Email
- •Integrations
- •AMP for Email
- •Web Push
- •E-Commerce
- •Canva Integration
- •Email marketing
- •Drag-and-drop email builder
- •Email automations
- •AI subject line assistant
- •AMP emails
- •RSS to email
- •Email split testing
- •Landing page builder
- •Signup forms
- •Behavioral automation
- •Web push notifications
- •Ecommerce (sell products)
- •Email sales tracking
- •Webpage tracking
- •Advanced analytics
- •Facebook pixel integration
- •Shopify integration
- •WooCommerce integration
- •PayPal integration
- •Dynamic content
- •Done-for-you setup service
- •Email Campaigns
- •Marketing Automation
- •Landing Pages
- •Sign-up Forms
- •Audience Segmentation
- •A/B Testing
- •Analytics & Reporting
- •Social Media Posting
- •Customer Journeys
- •Dynamic Content
- •AI Content Generator
- •SMS Marketing
- •300+ Integrations
- •Templates
- •Surveys
- •Transactional Emails
- •Email Client Targeting
- •Customizable Templates
- •Advanced Filtering
- •Behavioural Triggers
- •Scoring System
- •Predictive Analytics
- •Content Optimization
- •Mobile Optimization
- •Geo Targeting
- •Time Zone Sending
- •Automated Workflows
- •Contact Tagging
- •Merge Tags
- •Spam Filter Testing
- •Email Verification
- •Bounce Management
- •Complaint Management
- •Domain Authentication
- •Click Map Tracking
- •Open Rate Tracking
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Free plan available
- +Multiple pricing tiers (4 plans) to match different needs
- +Generous free plan for up to 500 contacts and 1,000 sends/month.
- +Excellent email editor with pre-built templates and creative assistant.
- +Strong brand recognition and a very gentle learning curve for beginners.
- +Robust A/B testing capabilities for subject lines, content, and send times.
- +All-in-one platform includes landing pages, social posts, and websites.
- −Pricing becomes expensive as your contact list grows, especially past 10k.
- −Free and Essentials plans have very limited automation and segmentation.
- −Reporting and analytics lack the depth of more specialized competitors.
- −Contact-based pricing means you pay for unsubscribed contacts unless manually archived.
- −SMS marketing is a costly add-on, not bundled into core plans.
At a Glance
Recent Price History
AWeber raised "Plus" from $20 to $30/mo (50%)
Price change · May 21, 2026
AWeber raised "Lite" from $12.5 to $15/mo (20%)
Price change · May 21, 2026
AWeber removed the "Done For You" plan
Plan removed · May 21, 2026
AWeber added a new "Unlimited" plan at $899/mo
Plan added · May 21, 2026
AWeber added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Frequently Asked Questions
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