Keap vs Zoho CRM
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ Sales Pipeline
- ✦ Lead Management
- ✦ Deal Management
- ✦ Workflow Automation
Keap and Zoho CRM are both CRM tools. Keap starts at $299/mo, Zoho CRM at $14/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Keap vs Zoho CRM
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Stage changes in Sales Pipeline trigger Invoicing & Payments automatically - payment links send at close and SMS reminders fire before the due date, dropping median payment time.
Zia analyzes email sentiment and closed-won history to recommend the next move on stalled deals - discount, escalate, or pause - based on patterns from your own pipeline data.
Marketing Automation paired with Text Marketing sends welcome messages, intake forms, and appointment reminders automatically when a client is added to Contact Management - no.
Marketing Automation assigns different email and SMS sequences by Sales Pipeline stage, matching buyer intent at each step rather than broadcasting one cadence to all prospects.
Lead Management scores contacts by company size and engagement signals, then routes qualified leads to the right rep within 2 minutes of submission - no manual triage required.
Reports & Analytics builds rolling 90-day revenue forecasts weighted by deal stage and rep close rate - far more accurate than manual spreadsheet math for mid-market finance teams.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Keap Plans
Paid plans only
Zoho CRM Plans
Free tier available
Free
FreeBest for: You get 3 users, Leads & contacts, Tasks
- ✓Manage leads, contacts, accounts, deals
- ✓Tasks, events, call logs, notes
- ✓Standard reports
- ✓Workflow management
- ✓Mobile apps
Standard
$14/user/moBest for: Scoring rules, Workflows, Multiple pipelines
- ✓Mass email
- ✓Multiple pipelines
- ✓Sales forecasting
- ✓Custom dashboards
- ✓Workflows
Professional
$23/user/moBest for: SalesSignals, Blueprint, Inventory management
- ✓Blueprint
- ✓Inventory management
- ✓Advanced customization options
- ✓SalesSignals
- ✓Email intelligence
Enterprise
$40/user/moBest for: Zia AI, Custom modules, Multi-user portals
- ✓Comprehensive AI
- ✓Territory management
- ✓Custom functions
- ✓Journey orchestration
- ✓Sandbox access
Ultimate
$52/user/moBest for: Advanced BI, Enhanced feature limits
- ✓Advanced analytics (Zoho Analytics)
- ✓Custom AI/ML platform
- ✓Priority support
- ✓Expanded storage
- ✓Advanced administration
Capability Breakdown
5 differences found across 18 standardized features
- •Contact Management
- •Email Marketing
- •Marketing Automation
- •Sales Pipeline
- •Appointments
- •Invoicing & Payments
- •Landing Pages
- •Text Marketing
- •Lead Scoring
- •Web Forms
- •A/B Testing
- •Analytics
- •Mobile App
- •Integrations
- •E-Commerce
- •Customer Journey Mapping
- •Social Media Integration
- •Task Automation
- •Quote Generation
- •Referral Tracking
- •Affiliate Management
- •Customer Segmentation
- •Automated Workflows
- •Sales Forecasting
- •Revenue Tracking
- •Customer Support Portal
- •Knowledge Base
- •Customizable Dashboards
- •Role Based Access
- •Automated Reminders
- •Document Storage
- •Deal Tracking
- •Sales Performance
- •Customer Onboarding
- •Automated Surveys
- •Customer Feedback
- •Customizable Templates
- •Sales Reporting
- •Lead Management
- •Deal Management
- •Contact Management
- •Workflow Automation
- •AI Assistant (Zia)
- •Reports & Analytics
- •Email Integration
- •Social CRM
- •Inventory Management
- •Custom Modules
- •Canvas Design
- •Mobile App
- •API
- •Telephony
- •Web Forms
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Multiple pricing tiers (3 plans) to match different needs
- +AI-powered features built in
- +Ready-to-use templates
- −Fluent email campaign and shopping experience design.
- +Part of the extensive Zoho One ecosystem for unified business operations
- +Advanced customization with custom modules, fields, and layouts (Canvas)
- +Powerful workflow automation (Blueprint) to enforce sales processes
- +AI-powered assistant (Zia) for predictions and task automation
- −Steep learning curve due to the sheer number of features and settings
- −UI can feel cluttered and less intuitive than more modern competitors
- −Customer support response times can be slow, especially on lower tiers
- −Key features like AI (Zia) and advanced analytics are locked to expensive plans
- −Mobile app functionality is less robust than the desktop version
At a Glance
Recent Price History
Zoho CRM lowered "Ultimate" from $65/mo to $52/mo (-20%)
Price change · Jun 2, 2026
Zoho CRM lowered "Enterprise" from $50/mo to $40/mo (-20%)
Price change · Jun 2, 2026
Zoho CRM lowered "Professional" from $35/mo to $23/mo (-34%)
Price change · Jun 2, 2026
Zoho CRM lowered "Standard" from $20/mo to $14/mo (-30%)
Price change · Jun 2, 2026
Keap removed the "Scale" plan
Plan removed · May 28, 2026
Keap removed the "Grow" plan
Plan removed · May 28, 2026
Keap removed the "Ignite" plan
Plan removed · May 28, 2026
Keap added a new "Keap" plan at $299/mo
Plan added · May 28, 2026
Frequently Asked Questions
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Sources & Data Trail · Keap
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 14 reviews
- 4.Capterra·Capterra verified reviews · 4.1/5
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Sources & Data Trail · Zoho CRM
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.1/5 · 2,926 reviews
- 4.Capterra·Capterra verified reviews · 4.3/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
- 7.StackShare·StackShare developer community