ComparEdge/HubSpot vs Keap
Try HubSpotTry Keap
ComparEdge
Home›HubSpot vs Keap
Updated March 2026 · Independent Analysis

HubSpotvsKeap

HubSpot starts at $20/mo, 93% cheaper than Keap's $299/mo. HubSpot is rated higher at 4.4/5 vs Keap's 4.2/5.

HubSpot logo
HubSpotvs Keap
★ 4.4/5+0.2 vs Keap
Only in HubSpot
  • ✦ Deal Pipeline
  • ✦ Forms
  • ✦ Live Chat
✓ Free planFrom $20/mo(cheaper)228K+ customers users · est. 2006
Try HubSpot Free →
Keap logo
Keapvs HubSpot
★ 4.2/5-0.2 vs HubSpot
Only in Keap
  • ✦ Marketing Automation
  • ✦ Sales Pipeline
  • ✦ Appointments
From $299/mo(pricier)200K+ users · est. 2001
Try Keap Free →

Ratings Breakdown

HubSpot logo

HubSpot

4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Keap logo

Keap

4.2/5 avg
G2 Score4.2/5
Capterra Score4.1/5
G2 Rating4.2/5

Quick Stats

Avg Rating
HubSpot4.4/5
Keap4.2/5
🏆 HubSpot wins
Starting Price
HubSpot$20/mo
Keap$299/mo
🏆 HubSpot wins
Features
HubSpot15
Keap38
🏆 Keap wins
Free Plan
HubSpotYes ✓
KeapNo
🏆 HubSpot wins

Feature Comparison

HubSpot uniquely offers Deal Pipeline, Forms, Live Chat. Keap uniquely offers Marketing Automation, Sales Pipeline, Appointments. Both share 3 features including Contact Management, Email Marketing, Landing Pages.

Feature
HubSpot
Keap
Contact Management
✓
✓
Email Marketing
✓
✓
Landing Pages
✓
✓
Deal Pipeline
✓
✗
Forms
✓
✗
Live Chat
✓
✗
Ticketing
✓
✗
Reports & Dashboards
✓
✗
Workflows
✓
✗
Meeting Scheduler
✓
✗
Calling
✓
✗
Content Management
✓
✗
SEO Tools
✓
✗
AI Tools
✓
✗
500+ Integrations
✓
✗
Marketing Automation
✗
✓
Sales Pipeline
✗
✓
Appointments
✗
✓
Invoicing & Payments
✗
✓
Text Marketing
✗
✓
Lead Scoring
✗
✓
Web Forms
✗
✓
A/B Testing
✗
✓
Analytics
✗
✓
Mobile App
✗
✓
Integrations
✗
✓
E-Commerce
✗
✓
Customer Journey Mapping
✗
✓
Social Media Integration
✗
✓
Task Automation
✗
✓
Quote Generation
✗
✓
Referral Tracking
✗
✓
Affiliate Management
✗
✓
Customer Segmentation
✗
✓
Automated Workflows
✗
✓
Sales Forecasting
✗
✓
Revenue Tracking
✗
✓
Customer Support Portal
✗
✓
Knowledge Base
✗
✓
Customizable Dashboards
✗
✓
Role Based Access
✗
✓
Automated Reminders
✗
✓
Document Storage
✗
✓
Deal Tracking
✗
✓
Sales Performance
✗
✓
Customer Onboarding
✗
✓
Automated Surveys
✗
✓
Customer Feedback
✗
✓
Customizable Templates
✗
✓
Sales Reporting
✗
✓
Total Features
15
38

Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose HubSpot if you need:
  • ✓ Deal Pipeline
  • ✓ Forms
  • ✓ Live Chat
  • ✓ Ticketing
  • ✓ Reports & Dashboards
Try HubSpot Free →
Choose Keap if you need:
  • ✓ Marketing Automation
  • ✓ Sales Pipeline
  • ✓ Appointments
  • ✓ Invoicing & Payments
  • ✓ Text Marketing
Try Keap Free →

Pricing Comparison

HubSpot starts at $20/mo, 93% cheaper than Keap's $299/mo.

HubSpot logo

HubSpot Plans

Free tier available

Free Tools
Free
  • • Contact management
  • • Forms
  • • Email marketing
StarterBest Value
$20/user/mo
  • • 1000 contacts
  • • Email automation
  • • Payments
Professional
$890/flat/mo
  • • 2000 contacts
  • • Workflows
  • • Custom reporting
Enterprise
$3600/flat/mo
  • • 10K contacts
  • • Custom objects
  • • Predictive lead scoring
Full HubSpot pricing breakdown →
Keap logo

Keap Plans

Paid plans only

IgniteBest Value
$299/flat/mo
  • • 2 users
  • • 1500 contacts
  • • Email & text marketing
Grow
$399/flat/mo
  • • 3 users
  • • 2500 contacts
  • • Advanced automations
Scale
$599/flat/mo
  • • 5 users
  • • 5000 contacts
  • • Lead scoring
Full Keap pricing breakdown →
🔔 Get notified when prices change

❓ Frequently Asked Questions

Was this comparison helpful?
📬 Stay updated on SaaS pricing changes
Get notified when tools update their pricing or features

🔗 Related Comparisons

HubSpot vs Salesforce →HubSpot vs Pipedrive →HubSpot vs Zoho CRM →Keap vs Freshsales →Keap vs Close →Keap vs Copper →HubSpot Alternatives →Keap Alternatives →