Keap vs Pipedrive
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ Sales Pipeline
- ✦ Visual Pipeline
- ✦ Deal Management
- ✦ Activity Tracking
Keap and Pipedrive are both CRM tools. Keap starts at $299/mo, Pipedrive at $24/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Keap vs Pipedrive
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Stage changes in Sales Pipeline trigger Invoicing & Payments automatically - payment links send at close and SMS reminders fire before the due date, dropping median payment time.
AI Sales Assistant scores deals by email engagement and velocity, so managers prioritize the right opportunities rather than relying on gut forecasts for monthly close predictions.
Marketing Automation paired with Text Marketing sends welcome messages, intake forms, and appointment reminders automatically when a client is added to Contact Management - no.
Marketing Automation assigns different email and SMS sequences by Sales Pipeline stage, matching buyer intent at each step rather than broadcasting one cadence to all prospects.
Visual Pipeline compares stage conversion rates in real time, surfacing deal bottlenecks in seconds rather than requiring manual spreadsheet analysis to find where deals.
Automations fire email reminders when a deal has no activity for 7 days, so no prospect slips away unnoticed. Reps receive alerts before deals move backward in the pipeline.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Keap Plans
Paid plans only
Pipedrive Plans
Free trial available
Lite
$24/user/moBest for: Ideal for small teams needing essential CRM features to manage leads and deals efficiently
- ✓Lead, calendar and pipeline management
- ✓Sales Assistant and AI-generated reports
- ✓Real-time sales feed
- ✓500+ integrations
- ✓Personalized onboarding
Growth
$49/user/moBest for: growing teams requiring advanced automation, custom fields, and enhanced reporting capabilities
- ✓Full email sync with tracking
- ✓Automations and nurturing sequences
- ✓Meeting scheduler and contacts timeline
- ✓Live chat support
- ✓Customizable signatures
Premium
$79/user/moBest for: Suited for larger sales teams needing full feature sets including team management, advanced security, and deeper integrations
- ✓Lead generation and routing
- ✓Custom scoring and company data enrichment
- ✓AI-powered multi-email tools
- ✓Contracts and e-signatures
- ✓Enhanced customization for teams
Ultimate
$99/user/moBest for: Designed for enterprises demanding maximum control, unlimited usage, and priority support
- ✓Fortified account security
- ✓Sandbox environment
- ✓Direct phone support
- ✓Advanced user permissions
- ✓Audit logs
Capability Breakdown
3 differences found across 18 standardized features
- •Contact Management
- •Email Marketing
- •Marketing Automation
- •Sales Pipeline
- •Appointments
- •Invoicing & Payments
- •Landing Pages
- •Text Marketing
- •Lead Scoring
- •Web Forms
- •A/B Testing
- •Analytics
- •Mobile App
- •Integrations
- •E-Commerce
- •Customer Journey Mapping
- •Social Media Integration
- •Task Automation
- •Quote Generation
- •Referral Tracking
- •Affiliate Management
- •Customer Segmentation
- •Automated Workflows
- •Sales Forecasting
- •Revenue Tracking
- •Customer Support Portal
- •Knowledge Base
- •Customizable Dashboards
- •Role Based Access
- •Automated Reminders
- •Document Storage
- •Deal Tracking
- •Sales Performance
- •Customer Onboarding
- •Automated Surveys
- •Customer Feedback
- •Customizable Templates
- •Sales Reporting
- •Visual Pipeline
- •Deal Management
- •Contact Management
- •Activity Tracking
- •Email Integration
- •Automations
- •AI Sales Assistant
- •Reporting
- •Meeting Scheduler
- •Smart Docs
- •Web Forms
- •Chatbot
- •Mobile App
- •API
- •300+ Integrations
- •Customizable Workflow Builder
- •Sales Forecasting Tool
- •Lead Scoring System
- •Advanced Search Filter
- •Deal Rotation Management
- •Automated Task Assignment
- •Customer Journey Mapping
- •Territory Management System
- •Product Catalog Manager
- •Quote And Invoice Generator
- •Sales Performance Analytics
- •Goal Setting Templates
- •Pipeline Health Checker
- •Conversation Intelligence Tool
- •Sales Enablement Library
- •Data Import Wizard
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Multiple pricing tiers (3 plans) to match different needs
- +AI-powered features built in
- +Ready-to-use templates
- −Fluent email campaign and shopping experience design.
- +Multiple pricing tiers (5 plans) to match different needs
- +API access for custom integrations
- −There is room for improvement.
- −I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good.
- −The tool's APIs are challenging.
- −The product should make some of the automation features a little easier.
- −Pipedrive could be more efficient.
At a Glance
Recent Price History
Pipedrive added a new "Ultimate" plan at $99/user/mo
Plan added · May 30, 2026
Pipedrive added a new "Premium" plan at $79/user/mo
Plan added · May 30, 2026
Pipedrive removed the "Power" plan
Plan removed · May 30, 2026
Pipedrive removed the "Advanced" plan
Plan removed · May 30, 2026
Pipedrive added a new "Lite" plan at $24/user/mo
Plan added · May 30, 2026
Keap removed the "Scale" plan
Plan removed · May 28, 2026
Keap removed the "Grow" plan
Plan removed · May 28, 2026
Keap removed the "Ignite" plan
Plan removed · May 28, 2026
Keap added a new "Keap" plan at $299/mo
Plan added · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Keap
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 14 reviews
- 4.Capterra·Capterra verified reviews · 4.1/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Pipedrive
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.3/5 · 3,093 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews