Keap vs Salesforce
- ✦ Email Marketing
- ✦ Sales Pipeline
- ✦ Appointments
- ✦ Opportunity Management
- ✦ Lead Management
- ✦ Workflow Automation
Keap and Salesforce are both CRM tools. Keap starts at $299/mo, Salesforce at $25/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Keap vs Salesforce
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Stage changes in Sales Pipeline trigger Invoicing & Payments automatically - payment links send at close and SMS reminders fire before the due date, dropping median payment time.
Salesforce Contact Management links decision-makers, influencers, and procurement contacts to a single Opportunity record, with email opens and meeting attendance tracked per.
Marketing Automation paired with Text Marketing sends welcome messages, intake forms, and appointment reminders automatically when a client is added to Contact Management - no.
Marketing Automation assigns different email and SMS sequences by Sales Pipeline stage, matching buyer intent at each step rather than broadcasting one cadence to all prospects.
Lead Management scoring rules weight email opens and demo attendance, then auto-route high-intent leads to inside sales in under 15 minutes - cutting time-to-first-contact from.
Pricing Comparison & PlansHigh· Verified May 28, 2026
Keap Plans
Paid plans only
Salesforce Plans
Paid plans only
Free Suite
FreeBest for: Ideal for individuals or very small teams exploring basic CRM functionalities
- ✓CRM basics
- ✓2 user licenses
- ✓Lead management
- ✓Contact management
- ✓Opportunity tracking
Starter Suite
$25/user/moBest for: small businesses needing core sales and service features
- ✓Sales + Service + Marketing
- ✓Email marketing
- ✓Case management
- ✓No contract required
Pro Suite
$100/user/moBest for: Suitable for growing teams requiring more advanced customization and automation
- ✓Advanced forecasting
- ✓Automated workflows
- ✓Pipeline management
- ✓Revenue intelligence
Enterprise
$165/user/moBest for: Designed for larger organizations needing extensive customization, integration, and workflow automation
- ✓Custom objects
- ✓Advanced APIs
- ✓Workflow automation
- ✓Advanced reporting
Unlimited
$330/user/moBest for: Provides comprehensive features, unlimited customization, and premium support for large enterprises
- ✓AI features
- ✓Premier support
- ✓Full customization
- ✓Sandbox environments
Einstein 1 Sales
$500/user/moBest for: The top tier for businesses seeking cutting edge AI driven insights and automation
- ✓Einstein Copilot AI
- ✓Data Cloud
- ✓Revenue Intelligence
- ✓All Unlimited features
Capability Breakdown
5 differences found across 18 standardized features
- •Contact Management
- •Email Marketing
- •Marketing Automation
- •Sales Pipeline
- •Appointments
- •Invoicing & Payments
- •Landing Pages
- •Text Marketing
- •Lead Scoring
- •Web Forms
- •A/B Testing
- •Analytics
- •Mobile App
- •Integrations
- •E-Commerce
- •Customer Journey Mapping
- •Social Media Integration
- •Task Automation
- •Quote Generation
- •Referral Tracking
- •Affiliate Management
- •Customer Segmentation
- •Automated Workflows
- •Sales Forecasting
- •Revenue Tracking
- •Customer Support Portal
- •Knowledge Base
- •Customizable Dashboards
- •Role Based Access
- •Automated Reminders
- •Document Storage
- •Deal Tracking
- •Sales Performance
- •Customer Onboarding
- •Automated Surveys
- •Customer Feedback
- •Customizable Templates
- •Sales Reporting
- •Contact Management
- •Opportunity Management
- •Lead Management
- •Sales Forecasting
- •Workflow Automation
- •Reports & Dashboards
- •Email Integration
- •Mobile App
- •AppExchange Marketplace
- •Einstein AI
- •Custom Objects
- •API Access
- •Marketing Automation
- •Service Cloud
- •Commerce Cloud
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Multiple pricing tiers (3 plans) to match different needs
- +AI-powered features built in
- +Ready-to-use templates
- −Fluent email campaign and shopping experience design.
- +Free plan available
- +Competitive pricing from $25/mo
- +Multiple pricing tiers (5 plans) to match different needs
- −I wish that when I bring up a report or enter my opportunities, I could easily edit some fields.
- −If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our expe
- −As a person who knows SQL, it would be very helpful if there were tools that could leverage my SQL knowledge.
- −I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in ge
- −More understanding from the business standpoint will help Salesforce.
At a Glance
Recent Price History
Keap removed the "Scale" plan
Plan removed · May 28, 2026
Keap removed the "Grow" plan
Plan removed · May 28, 2026
Keap removed the "Ignite" plan
Plan removed · May 28, 2026
Keap added a new "Keap" plan at $299/mo
Plan added · May 28, 2026
Salesforce added a new "Free Suite" plan (Custom pricing)
Plan added · May 26, 2026
Salesforce added a new "Einstein 1 Sales" plan (Custom pricing)
Plan added · May 26, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Keap
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 14 reviews
- 4.Capterra·Capterra verified reviews · 4.1/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Salesforce
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-26)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 25,768 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews