Updated March 2026 · Independent Analysis
DripvsLoops
Drip starts at $39/mo, 20% cheaper than Loops's $49/mo. Loops is rated higher at 4.8/5 vs Drip's 4.4/5.
Dripvs Loops
★ 4.4/5-0.4 vs Loops
Only in Drip
- ✦ Email Marketing
- ✦ Automation Workflows
- ✦ Personalization
From $39/mo(cheaper)30K+ brands users · est. 2013
Try Drip Free →
Loopsvs Drip
★ 4.8/5+0.4 vs Drip
Only in Loops
- ✦ Marketing Emails
- ✦ Transactional Emails
- ✦ Loops Sequences
✓ Free planFrom $49/mo(pricier)5K+ SaaS companies users · est. 2022
Try Loops Free →Ratings Breakdown
Drip
4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
G2 Rating4.4/5
Loops
4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
G2 Rating4.8/5
Quick Stats
Feature Comparison
Drip uniquely offers Email Marketing, Automation Workflows, Personalization. Loops uniquely offers Marketing Emails, Transactional Emails, Loops Sequences. Both share 4 features including Segmentation, A/B Testing, Analytics.
Feature
Drip
Loops
Segmentation
✓
✓
A/B Testing
✓
✓
Analytics
✓
✓
API
✓
✓
Email Marketing
✓
✗
Automation Workflows
✓
✗
Personalization
✓
✗
On-site Campaigns
✓
✗
Forms & Pop-ups
✓
✗
Revenue Attribution
✓
✗
Product Recommendations
✓
✗
Shopify Integration
✓
✗
WooCommerce Integration
✓
✗
Visual Builder
✓
✗
SMS Integration
✓
✗
Marketing Emails
✗
✓
Transactional Emails
✗
✓
Loops Sequences
✗
✓
Drag-and-Drop Editor
✗
✓
Events & Attributes
✗
✓
Custom Domain
✗
✓
Integrations
✗
✓
Templates
✗
✓
In-app Messages
✗
✓
Webhooks
✗
✓
User Syncing
✗
✓
Total Features
15
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Drip if you need:
- ✓ Email Marketing
- ✓ Automation Workflows
- ✓ Personalization
- ✓ On-site Campaigns
- ✓ Forms & Pop-ups
Choose Loops if you need:
- ✓ Marketing Emails
- ✓ Transactional Emails
- ✓ Loops Sequences
- ✓ Drag-and-Drop Editor
- ✓ Events & Attributes
Pricing Comparison
Drip starts at $39/mo, 20% cheaper than Loops's $49/mo.
Drip Plans
Paid plans only
EmailBest Value
$39/mo- • 2500 contacts
- • Unlimited emails
- • All features included
Loops Plans
Free tier available
Free
Free- • 1000 contacts
- • 2000 emails/mo
StarterBest Value
$49/mo- • 5000 contacts
- • Custom domain
Growth
$149/mo- • 25K contacts
- • Priority support
Pro
$599/mo- • 100K contacts
- • Dedicated IP
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❓ Frequently Asked Questions
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