AWeber vs Loops
- ✦ Email Campaigns
- ✦ Automation
- ✦ Landing Pages
- ✦ Marketing Emails
- ✦ Transactional Emails
- ✦ Loops Sequences
AWeber and Loops are both Email Marketing tools. AWeber starts at $15/mo, Loops at $49/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose AWeber vs Loops
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Sign-up Forms capture custom fields like budget tier and use case, splitting leads by intent - enterprise prospects enter executive playbooks, startups get freemium onboarding.
Transactional Emails handles password resets, billing alerts, and order confirmations directly in Loops with built-in authentication and bounce handling.
Events & Attributes capture upgrade events, feature milestones, and API warnings, instantly triggering targeted emails in real-time without manual list imports.
Loops Sequences with conditional branching let marketing ops build inactivity pauses and feature-adoption splits in the visual editor - no dev tickets needed.
Pricing Comparison & PlansHigh· Verified May 30, 2026
AWeber Plans
Free tier available
Free
Free- ✓Up to 500 subscribers
- ✓1 email list
- ✓1 landing page
- ✓1 email automation
- ✓Drag-and-drop email builder
Lite
$15/moBest for: Good starting point at $150/mo annual: 1 list, 3 automations, AI subject line tool, basic ecommerce (1% fee)
- ✓Up to 500 subscribers (pricing scales with list size)
- ✓1 email list
- ✓3 landing pages
- ✓3 email automations
- ✓3 user accounts
Plus
$30/moBest for: Best value: unlimited everything, behavioral automation, advanced analytics, 0.6% ecommerce fee, remove branding
- ✓Unlimited subscribers (pricing scales with list size)
- ✓Unlimited email lists
- ✓Unlimited landing pages
- ✓Unlimited email automations
- ✓Remove AWeber branding
Unlimited
$899/mo- ✓Over 100,000 subscribers
- ✓Fixed pricing (no scaling fees)
- ✓Dedicated IP address
- ✓Personalized account manager
- ✓Advanced deliverability consulting
Loops Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small teams exploring basic email marketing
- ✓All features included
- ✓Event-based email triggers
- ✓Notion-like editor
- ✓API-first architecture
- ✓Transactional and marketing combined
Starter
$49/moBest for: Perfect for small businesses beginning their email marketing journey
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Growth
$99/moBest for: Suited for growing businesses needing more advanced features and higher sending volumes
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Pro
$199/moBest for: Designed for established businesses requiring comprehensive email marketing capabilities
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Enterprise
Contact SalesBest for: large organizations with unique and complex email marketing requirements
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Dedicated IP
Capability Breakdown
6 differences found across 18 standardized features
- •Email Campaigns
- •Automation
- •Landing Pages
- •Sign-up Forms
- •Email Templates
- •Drag-and-Drop Builder
- •A/B Testing
- •Analytics
- •Segmentation
- •RSS-to-Email
- •Integrations
- •AMP for Email
- •Web Push
- •E-Commerce
- •Canva Integration
- •Email marketing
- •Drag-and-drop email builder
- •Email automations
- •AI subject line assistant
- •AMP emails
- •RSS to email
- •Email split testing
- •Landing page builder
- •Signup forms
- •Behavioral automation
- •Web push notifications
- •Ecommerce (sell products)
- •Email sales tracking
- •Webpage tracking
- •Advanced analytics
- •Facebook pixel integration
- •Shopify integration
- •WooCommerce integration
- •PayPal integration
- •Dynamic content
- •Done-for-you setup service
- •Marketing Emails
- •Transactional Emails
- •Loops Sequences
- •Drag-and-Drop Editor
- •Segmentation
- •Events & Attributes
- •Analytics
- •Custom Domain
- •API
- •Integrations
- •Templates
- •In-app Messages
- •A/B Testing
- •Webhooks
- •User Syncing
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Free plan available
- +Multiple pricing tiers (4 plans) to match different needs
- +Unified platform for marketing, transactional, and product emails
- +Audience segmentation based on real-time product events
- +Built-in visual editor for React-based email templates (LoopsUI)
- +Native integrations with popular SaaS tools like Stripe and Segment
- +Generous free plan includes API access and 2,000 contacts
- −Lacks advanced A/B testing features beyond subject lines
- −No built-in landing page or form builder functionality
- −Limited native integrations compared to larger, established platforms
- −Analytics dashboard is less comprehensive than enterprise-level tools
- −No dedicated mobile app for campaign management on the go
At a Glance
Recent Price History
Loops lowered "Pro" from $599/mo to $199/mo (-67%)
Price change · May 30, 2026
Loops lowered "Growth" from $149/mo to $99/mo (-34%)
Price change · May 30, 2026
AWeber raised "Plus" from $20 to $30/mo (50%)
Price change · May 21, 2026
AWeber raised "Lite" from $12.5 to $15/mo (20%)
Price change · May 21, 2026
AWeber removed the "Done For You" plan
Plan removed · May 21, 2026
AWeber added a new "Unlimited" plan at $899/mo
Plan added · May 21, 2026
AWeber added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Loops added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · AWeber
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-15)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 649 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Loops
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 41 reviews
- 4.Capterra·Capterra verified reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews