Brevo (Sendinblue) vs Loops
- ✦ Email Campaigns
- ✦ SMS Marketing
- ✦ WhatsApp Campaigns
- ✦ Marketing Emails
- ✦ Transactional Emails
- ✦ Loops Sequences
Brevo (Sendinblue) and Loops are both Email Marketing tools. Brevo (Sendinblue) starts at $9/mo, Loops at $49/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Brevo (Sendinblue) vs Loops
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Transactional Email routes receipts and shipping updates through a dedicated pipeline, keeping sender reputation isolated from promotional campaign sends during high-volume.
Transactional Emails handles password resets, billing alerts, and order confirmations directly in Loops with built-in authentication and bounce handling.
Marketing Automation sends email first, then fires SMS to non-openers within 24 hours - built natively so hybrid sequences require no webhooks or additional third-party platforms.
Events & Attributes capture upgrade events, feature milestones, and API warnings, instantly triggering targeted emails in real-time without manual list imports.
Loops Sequences with conditional branching let marketing ops build inactivity pauses and feature-adoption splits in the visual editor - no dev tickets needed.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Brevo (Sendinblue) Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small businesses just starting with email marketing
- ✓Up to 300 emails/day
- ✓Unlimited contacts (up to 100k storage)
- ✓Basic email & SMS campaigns
- ✓AI content generator
- ✓Basic automation
Starter
$9/moBest for: Good for small businesses needing basic email campaigns and marketing automation
- ✓No daily sending limit
- ✓Email templates
- ✓Segmentation
- ✓Forms
- ✓Basic reporting
Standard
$18/moBest for: Suitable for growing businesses requiring advanced segmentation, A/B testing, and multi-user access
- ✓Marketing automation
- ✓Advanced reporting
- ✓AI send-time optimization
- ✓1 landing page
- ✓Up to 3 users (first seat included)
Professional
$499/moBest for: Designed for large businesses and agencies needing high-volume sending, dedicated IP, and advanced analytics
- ✓Popups
- ✓Web push notifications
- ✓WhatsApp campaigns
- ✓Contact scoring
- ✓Multi-user access (10 seats)
Enterprise
Contact SalesBest for: very large organizations with unique requirements, high sending volumes, and custom integrations
- ✓Dedicated account manager
- ✓Sub-accounts
- ✓Custom integrations
- ✓Loyalty engine
- ✓Advanced security
Loops Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small teams exploring basic email marketing
- ✓All features included
- ✓Event-based email triggers
- ✓Notion-like editor
- ✓API-first architecture
- ✓Transactional and marketing combined
Starter
$49/moBest for: Perfect for small businesses beginning their email marketing journey
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Growth
$99/moBest for: Suited for growing businesses needing more advanced features and higher sending volumes
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Pro
$199/moBest for: Designed for established businesses requiring comprehensive email marketing capabilities
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Enterprise
Contact SalesBest for: large organizations with unique and complex email marketing requirements
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Dedicated IP
Capability Breakdown
8 differences found across 18 standardized features
- •Email Campaigns
- •SMS Marketing
- •WhatsApp Campaigns
- •Marketing Automation
- •Transactional Email
- •CRM
- •Landing Pages
- •Sign-up Forms
- •Segmentation
- •Chat
- •Facebook Ads
- •Reporting
- •Templates
- •API
- •Integrations
- •Marketing Emails
- •Transactional Emails
- •Loops Sequences
- •Drag-and-Drop Editor
- •Segmentation
- •Events & Attributes
- •Analytics
- •Custom Domain
- •API
- •Integrations
- •Templates
- •In-app Messages
- •A/B Testing
- •Webhooks
- •User Syncing
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Generous free plan with 300 emails/day and unlimited contacts
- +Transactional emails (SMTP) included in all plans, even free
- +Combines email, SMS, chat, and landing pages in one platform
- +Advanced automation workflows available on lower-priced tiers
- +Pay-as-you-go credits for email and SMS offer great flexibility
- −Free and Starter plans include Brevo branding on emails
- −Email editor can feel clunky and less intuitive than competitors
- −Reporting and analytics are less advanced than dedicated tools
- −A/B testing is limited to subject lines on lower-tier plans
- −Slower email delivery speeds reported compared to top rivals
- +Unified platform for marketing, transactional, and product emails
- +Audience segmentation based on real-time product events
- +Built-in visual editor for React-based email templates (LoopsUI)
- +Native integrations with popular SaaS tools like Stripe and Segment
- +Generous free plan includes API access and 2,000 contacts
- −Lacks advanced A/B testing features beyond subject lines
- −No built-in landing page or form builder functionality
- −Limited native integrations compared to larger, established platforms
- −Analytics dashboard is less comprehensive than enterprise-level tools
- −No dedicated mobile app for campaign management on the go
At a Glance
Recent Price History
Loops lowered "Pro" from $599/mo to $199/mo (-67%)
Price change · May 30, 2026
Loops lowered "Growth" from $149/mo to $99/mo (-34%)
Price change · May 30, 2026
Brevo (Sendinblue) added a new "Professional" plan at $499/mo
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Enterprise" plan (Custom pricing)
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Standard" plan at $18/mo
Plan added · May 29, 2026
Brevo (Sendinblue) removed the "Brevo Plus" plan
Plan removed · May 29, 2026
Brevo (Sendinblue) removed the "Business" plan
Plan removed · May 29, 2026
Loops added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Brevo (Sendinblue)
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-29)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 2,561 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Loops
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 41 reviews
- 4.Capterra·Capterra verified reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews