Updated March 2026 · Independent Analysis
DripvsKlaviyo
Klaviyo starts at $20/mo, 49% cheaper than Drip's $39/mo. Klaviyo is rated higher at 4.6/5 vs Drip's 4.4/5.
Dripvs Klaviyo
★ 4.4/5-0.2 vs Klaviyo
Only in Drip
- ✦ Automation Workflows
- ✦ Personalization
- ✦ On-site Campaigns
From $39/mo(pricier)30K+ brands users · est. 2013
Try Drip Free →
Klaviyovs Drip
★ 4.6/5+0.2 vs Drip
Only in Klaviyo
- ✦ SMS Marketing
- ✦ Marketing Automation
- ✦ Predictive Analytics
✓ Free planFrom $20/mo(cheaper)167K+ customers users · est. 2012
Try Klaviyo Free →Ratings Breakdown
Drip
4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
G2 Rating4.4/5
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
Drip uniquely offers Automation Workflows, Personalization, On-site Campaigns. Klaviyo uniquely offers SMS Marketing, Marketing Automation, Predictive Analytics. Both share 7 features including Email Marketing, Segmentation, Forms & Pop-ups.
Feature
Drip
Klaviyo
Email Marketing
✓
✓
Segmentation
✓
✓
Forms & Pop-ups
✓
✓
A/B Testing
✓
✓
Product Recommendations
✓
✓
Shopify Integration
✓
✓
API
✓
✓
Automation Workflows
✓
✗
Personalization
✓
✗
On-site Campaigns
✓
✗
Revenue Attribution
✓
✗
WooCommerce Integration
✓
✗
Visual Builder
✓
✗
Analytics
✓
✗
SMS Integration
✓
✗
SMS Marketing
✗
✓
Marketing Automation
✗
✓
Predictive Analytics
✗
✓
Customer Profiles
✗
✓
Reporting
✗
✓
Flow Builder
✗
✓
Templates
✗
✓
Reviews
✗
✓
Personalization Tools
✗
✓
Customizable Templates
✗
✓
Drag Drop Editor
✗
✓
Automated Workflows
✗
✓
Customer Journey Mapping
✗
✓
Real Time Reporting
✗
✓
Email List Cleaning
✗
✓
Spam Filter Management
✗
✓
Domain Authentication
✗
✓
Bounce Management
✗
✓
Complaint Handling
✗
✓
Open Rate Tracking
✗
✓
Click Through Analysis
✗
✓
Conversion Rate Optimization
✗
✓
ROI Calculation
✗
✓
Campaign Scheduling
✗
✓
Triggered Emails
✗
✓
Abandoned Cart Reminders
✗
✓
Browse Abandonment Emails
✗
✓
Win Back Campaigns
✗
✓
Lead Scoring
✗
✓
Customer Lifecycle Management
✗
✓
Preference Center
✗
✓
Subscription Management
✗
✓
Content Library
✗
✓
Dynamic Content Blocks
✗
✓
Total Features
15
41
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Drip if you need:
- ✓ Automation Workflows
- ✓ Personalization
- ✓ On-site Campaigns
- ✓ Revenue Attribution
- ✓ WooCommerce Integration
Choose Klaviyo if you need:
- ✓ SMS Marketing
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Customer Profiles
- ✓ Reporting
Pricing Comparison
Klaviyo starts at $20/mo, 49% cheaper than Drip's $39/mo.
Drip Plans
Paid plans only
EmailBest Value
$39/mo- • 2500 contacts
- • Unlimited emails
- • All features included
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
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