Drip vs Klaviyo
- ✦ Automation Workflows
- ✦ Personalization
- ✦ On-site Campaigns
- ✦ SMS Marketing
- ✦ Marketing Automation
- ✦ Predictive Analytics
Drip and Klaviyo are both Email Marketing tools. Drip starts at $39/mo, Klaviyo at $20/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Drip vs Klaviyo
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Personalization rules flag repeat buyers inactive 60+ days, auto-triggering win-back sequences with dynamic recommendations based on purchase history.
Predictive Analytics identifies customers about to churn, automatically triggering personalized SMS + email win-back sequences before they go dormant.
Automation Workflows trigger 48 hours after purchase, using Revenue Attribution to identify which product bundles drive the highest AOV lift per email.
A/B test the Product Recommendations engine across carousel layouts and email positions to isolate which variants lift average order value by 3-5%.
Segmentation separates SMS-opted contacts from email-only subscribers, routing each into distinct welcome flows where SMS sequences average 45-60% open rates.
Pricing Comparison & PlansHigh· Verified May 26, 2026
Drip Plans
Paid plans only
Best for: For $39/mo, you get unlimited email sends for up to 2,500 contacts and onsite campaigns
- ✓Up to 2,500 contacts
- ✓Unlimited email sends
- ✓Onsite campaigns (popups and forms)
- ✓Behavior and event tracking
- ✓Multi-channel automation workflows
Enterprise
Contact Sales- ✓Over 170,000 contacts
- ✓Dedicated account manager
- ✓Deliverability consultations
- ✓Custom sending IP
- ✓Enhanced support SLAs
Klaviyo Plans
Free tier available
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 150 SMS
- ✓Up to 250 contacts
- ✓500 emails/month
- ✓150 SMS credits/month
- ✓Email support (60 days)
- ✓Basic reporting
Best for: 251-500 contacts, 5000 emails/mo
- ✓Unlimited emails
- ✓Contact-based pricing
- ✓Segmentation
- ✓A/B testing
- ✓Advanced analytics
Email & SMS
$35/moBest for: 251-500 contacts, 5000 emails/mo, 1250 SMS
- ✓Everything in Email
- ✓SMS & MMS marketing
- ✓2,800 SMS credits base
- ✓Mobile push notifications
- ✓RCS messaging
Enterprise
Contact Sales- ✓Custom pricing
- ✓Dedicated account manager
- ✓Custom integrations
- ✓SLA
- ✓Enterprise security
Capability Breakdown
3 differences found across 18 standardized features
- •Email Marketing
- •Automation Workflows
- •Segmentation
- •Personalization
- •On-site Campaigns
- •Forms & Pop-ups
- •Revenue Attribution
- •A/B Testing
- •Product Recommendations
- •Shopify Integration
- •WooCommerce Integration
- •Visual Builder
- •Analytics
- •API
- •SMS Integration
- •Email Marketing
- •SMS Marketing
- •Marketing Automation
- •Segmentation
- •Predictive Analytics
- •A/B Testing
- •Product Recommendations
- •Forms & Pop-ups
- •Customer Profiles
- •Reporting
- •Shopify Integration
- •Flow Builder
- •Templates
- •API
- •Reviews
- •Personalization Tools
- •Customizable Templates
- •Drag Drop Editor
- •Automated Workflows
- •Customer Journey Mapping
- •Real Time Reporting
- •Email List Cleaning
- •Spam Filter Management
- •Domain Authentication
- •Bounce Management
- •Complaint Handling
- •Open Rate Tracking
- •Click Through Analysis
- •Conversion Rate Optimization
- •ROI Calculation
- •Campaign Scheduling
- •Triggered Emails
- •Abandoned Cart Reminders
- •Browse Abandonment Emails
- •Win Back Campaigns
- •Lead Scoring
- •Customer Lifecycle Management
- •Preference Center
- •Subscription Management
- •Content Library
- •Dynamic Content Blocks
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
At a Glance
Recent Price History
Klaviyo added a new "Enterprise" plan (Custom pricing)
Plan added · May 26, 2026
Drip added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Drip
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 474 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Klaviyo
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-26)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 1,349 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews