Attio vs Zoho CRM
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
- ✦ Lead Management
- ✦ Deal Management
- ✦ Contact Management
Attio and Zoho CRM are both CRM tools. Attio starts at $36/mo, Zoho CRM at $14/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs Zoho CRM
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
Reports & Analytics builds rolling 90-day revenue forecasts weighted by deal stage and rep close rate - far more accurate than manual spreadsheet math for mid-market finance teams.
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
Lead Management scores contacts by company size and engagement signals, then routes qualified leads to the right rep within 2 minutes of submission - no manual triage required.
Zia analyzes email sentiment and closed-won history to recommend the next move on stalled deals - discount, escalate, or pause - based on patterns from your own pipeline data.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Attio Plans
Free tier available
Free
FreeBest for: Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents
- ✓Up to 3 users
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Limited custom objects
- ✓Basic email sync
Plus
$36/user/moBest for: At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries
- ✓Unlimited users
- ✓Private lists
- ✓Enhanced email sending
- ✓More flexible custom objects
- ✓Basic workflows
Pro
$86/user/moBest for: The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails
- ✓Everything in Plus
- ✓Call intelligence
- ✓Sequences
- ✓Advanced permissions
- ✓Priority support
Enterprise
Contact SalesBest for: For teams needing SSO, SCIM, audit logs, unlimited objects/teams
- ✓Unlimited custom objects
- ✓SSO
- ✓Dedicated support
- ✓Advanced security features
- ✓HIPAA support
Zoho CRM Plans
Free tier available
Free
FreeBest for: You get 3 users, Leads & contacts, Tasks
- ✓Manage leads, contacts, accounts, deals
- ✓Tasks, events, call logs, notes
- ✓Standard reports
- ✓Workflow management
- ✓Mobile apps
Standard
$14/user/moBest for: Scoring rules, Workflows, Multiple pipelines
- ✓Mass email
- ✓Multiple pipelines
- ✓Sales forecasting
- ✓Custom dashboards
- ✓Workflows
Professional
$23/user/moBest for: SalesSignals, Blueprint, Inventory management
- ✓Blueprint
- ✓Inventory management
- ✓Advanced customization options
- ✓SalesSignals
- ✓Email intelligence
Enterprise
$40/user/moBest for: Zia AI, Custom modules, Multi-user portals
- ✓Comprehensive AI
- ✓Territory management
- ✓Custom functions
- ✓Journey orchestration
- ✓Sandbox access
Ultimate
$52/user/moBest for: Advanced BI, Enhanced feature limits
- ✓Advanced analytics (Zoho Analytics)
- ✓Custom AI/ML platform
- ✓Priority support
- ✓Expanded storage
- ✓Advanced administration
Capability Breakdown
7 differences found across 18 standardized features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
- •Lead Management
- •Deal Management
- •Contact Management
- •Workflow Automation
- •AI Assistant (Zia)
- •Reports & Analytics
- •Email Integration
- •Social CRM
- •Inventory Management
- •Custom Modules
- •Canvas Design
- •Mobile App
- •API
- •Telephony
- •Web Forms
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
- +Part of the extensive Zoho One ecosystem for unified business operations
- +Advanced customization with custom modules, fields, and layouts (Canvas)
- +Powerful workflow automation (Blueprint) to enforce sales processes
- +AI-powered assistant (Zia) for predictions and task automation
- −Steep learning curve due to the sheer number of features and settings
- −UI can feel cluttered and less intuitive than more modern competitors
- −Customer support response times can be slow, especially on lower tiers
- −Key features like AI (Zia) and advanced analytics are locked to expensive plans
- −Mobile app functionality is less robust than the desktop version
At a Glance
Recent Price History
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
Zoho CRM lowered "Ultimate" from $65/mo to $52/mo (-20%)
Price change · Jun 2, 2026
Zoho CRM lowered "Enterprise" from $50/mo to $40/mo (-20%)
Price change · Jun 2, 2026
Zoho CRM lowered "Professional" from $35/mo to $23/mo (-34%)
Price change · Jun 2, 2026
Zoho CRM lowered "Standard" from $20/mo to $14/mo (-30%)
Price change · Jun 2, 2026
Frequently Asked Questions
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Sources & Data Trail · Attio
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
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Sources & Data Trail · Zoho CRM
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- 2.Official Website·Official vendor website
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