Updated March 2026 · Independent Analysis
AttiovsZoho CRM
Zoho CRM starts at $20/mo, 41% cheaper than Attio's $34/mo. Attio is rated higher at 4.8/5 vs Zoho CRM's 4.1/5.
Attiovs Zoho CRM
★ 4.8/5+0.7 vs Zoho CRM
Only in Attio
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
✓ Free planFrom $34/mo(pricier)5K+ companies users · est. 2019
Try Attio Free →
Zoho CRMvs Attio
★ 4.1/5-0.7 vs Attio
Only in Zoho CRM
- ✦ Lead Management
- ✦ Deal Management
- ✦ Contact Management
✓ Free planFrom $20/mo(cheaper)250K+ businesses users · est. 1996
Try Zoho CRM Free →Ratings Breakdown
Attio
4.8/5 avg
G2 Score4.8/5
Capterra Score4.7/5
G2 Rating4.8/5
Zoho CRM
4.1/5 avg
G2 Score4.1/5
Capterra Score4.3/5
G2 Rating4.1/5
Quick Stats
Feature Comparison
Attio uniquely offers Relationship Intelligence, Custom Objects, Advanced Lists. Zoho CRM uniquely offers Lead Management, Deal Management, Contact Management. Both share 2 features including Email Integration, API.
Feature
Attio
Zoho CRM
Email Integration
✓
✓
API
✓
✓
Relationship Intelligence
✓
✗
Custom Objects
✓
✗
Advanced Lists
✓
✗
Pipeline Management
✓
✗
Calendar Sync
✓
✗
Automations
✓
✗
Reporting
✓
✗
Enrichment
✓
✗
Real-time Collaboration
✓
✗
Integrations
✓
✗
Notes
✓
✗
Tasks
✓
✗
Mobile Access
✓
✗
Lead Management
✗
✓
Deal Management
✗
✓
Contact Management
✗
✓
Workflow Automation
✗
✓
AI Assistant (Zia)
✗
✓
Reports & Analytics
✗
✓
Social CRM
✗
✓
Inventory Management
✗
✓
Custom Modules
✗
✓
Canvas Design
✗
✓
Mobile App
✗
✓
Telephony
✗
✓
Web Forms
✗
✓
Total Features
15
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Attio if you need:
- ✓ Relationship Intelligence
- ✓ Custom Objects
- ✓ Advanced Lists
- ✓ Pipeline Management
- ✓ Calendar Sync
Choose Zoho CRM if you need:
- ✓ Lead Management
- ✓ Deal Management
- ✓ Contact Management
- ✓ Workflow Automation
- ✓ AI Assistant (Zia)
Pricing Comparison
Zoho CRM starts at $20/mo, 41% cheaper than Attio's $34/mo.
Attio Plans
Free tier available
Free
Free- • 3 seats
- • Unlimited contacts
- • Core CRM
PlusBest Value
$34/seat/mo- • Advanced lists
- • Multi-currency
- • Enrichment
Pro
$69/seat/mo- • Advanced reporting
- • Automations
- • API
Enterprise
Custom- • SAML/SCIM
- • Audit logs
- • Custom SLA
Zoho CRM Plans
Free tier available
Free
Free- • 3 users
- • Leads & contacts
- • Tasks
StandardBest Value
$20/user/mo- • Scoring rules
- • Workflows
- • Multiple pipelines
Professional
$35/user/mo- • SalesSignals
- • Blueprint
- • Inventory management
Enterprise
$50/user/mo- • Zia AI
- • Custom modules
- • Multi-user portals
Ultimate
$65/user/mo- • Advanced BI
- • Enhanced feature limits
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