Attio vs Salesforce
- ✦ Relationship Intelligence
- ✦ Advanced Lists
- ✦ Pipeline Management
- ✦ Contact Management
- ✦ Opportunity Management
- ✦ Lead Management
Attio and Salesforce are both CRM tools. Attio starts at $36/mo, Salesforce at $25/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs Salesforce
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
Salesforce Contact Management links decision-makers, influencers, and procurement contacts to a single Opportunity record, with email opens and meeting attendance tracked per.
Lead Management scoring rules weight email opens and demo attendance, then auto-route high-intent leads to inside sales in under 15 minutes - cutting time-to-first-contact from.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Attio Plans
Free tier available
Free
FreeBest for: Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents
- ✓Up to 3 users
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Limited custom objects
- ✓Basic email sync
Plus
$36/user/moBest for: At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries
- ✓Unlimited users
- ✓Private lists
- ✓Enhanced email sending
- ✓More flexible custom objects
- ✓Basic workflows
Pro
$86/user/moBest for: The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails
- ✓Everything in Plus
- ✓Call intelligence
- ✓Sequences
- ✓Advanced permissions
- ✓Priority support
Enterprise
Contact SalesBest for: For teams needing SSO, SCIM, audit logs, unlimited objects/teams
- ✓Unlimited custom objects
- ✓SSO
- ✓Dedicated support
- ✓Advanced security features
- ✓HIPAA support
Salesforce Plans
Paid plans only
Free Suite
FreeBest for: Ideal for individuals or very small teams exploring basic CRM functionalities
- ✓CRM basics
- ✓2 user licenses
- ✓Lead management
- ✓Contact management
- ✓Opportunity tracking
Starter Suite
$25/user/moBest for: small businesses needing core sales and service features
- ✓Sales + Service + Marketing
- ✓Email marketing
- ✓Case management
- ✓No contract required
Pro Suite
$100/user/moBest for: Suitable for growing teams requiring more advanced customization and automation
- ✓Advanced forecasting
- ✓Automated workflows
- ✓Pipeline management
- ✓Revenue intelligence
Enterprise
$165/user/moBest for: Designed for larger organizations needing extensive customization, integration, and workflow automation
- ✓Custom objects
- ✓Advanced APIs
- ✓Workflow automation
- ✓Advanced reporting
Unlimited
$330/user/moBest for: Provides comprehensive features, unlimited customization, and premium support for large enterprises
- ✓AI features
- ✓Premier support
- ✓Full customization
- ✓Sandbox environments
Einstein 1 Sales
$500/user/moBest for: The top tier for businesses seeking cutting edge AI driven insights and automation
- ✓Einstein Copilot AI
- ✓Data Cloud
- ✓Revenue Intelligence
- ✓All Unlimited features
Capability Breakdown
7 differences found across 18 standardized features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
- •Contact Management
- •Opportunity Management
- •Lead Management
- •Sales Forecasting
- •Workflow Automation
- •Reports & Dashboards
- •Email Integration
- •Mobile App
- •AppExchange Marketplace
- •Einstein AI
- •Custom Objects
- •API Access
- •Marketing Automation
- •Service Cloud
- •Commerce Cloud
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
- +Free plan available
- +Competitive pricing from $25/mo
- +Multiple pricing tiers (5 plans) to match different needs
- −I wish that when I bring up a report or enter my opportunities, I could easily edit some fields.
- −If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our expe
- −As a person who knows SQL, it would be very helpful if there were tools that could leverage my SQL knowledge.
- −I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in ge
- −More understanding from the business standpoint will help Salesforce.
At a Glance
Recent Price History
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
Salesforce added a new "Free Suite" plan (Custom pricing)
Plan added · May 26, 2026
Salesforce added a new "Einstein 1 Sales" plan (Custom pricing)
Plan added · May 26, 2026
Frequently Asked Questions
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Sources & Data Trail · Salesforce
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-26)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 25,768 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
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