Attio vs Pipedrive
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
- ✦ Visual Pipeline
- ✦ Deal Management
- ✦ Contact Management
Attio and Pipedrive are both CRM tools. Attio starts at $36/mo, Pipedrive at $24/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs Pipedrive
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
Visual Pipeline compares stage conversion rates in real time, surfacing deal bottlenecks in seconds rather than requiring manual spreadsheet analysis to find where deals.
Automations fire email reminders when a deal has no activity for 7 days, so no prospect slips away unnoticed. Reps receive alerts before deals move backward in the pipeline.
AI Sales Assistant scores deals by email engagement and velocity, so managers prioritize the right opportunities rather than relying on gut forecasts for monthly close predictions.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Attio Plans
Free tier available
Free
FreeBest for: Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents
- ✓Up to 3 users
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Limited custom objects
- ✓Basic email sync
Plus
$36/user/moBest for: At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries
- ✓Unlimited users
- ✓Private lists
- ✓Enhanced email sending
- ✓More flexible custom objects
- ✓Basic workflows
Pro
$86/user/moBest for: The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails
- ✓Everything in Plus
- ✓Call intelligence
- ✓Sequences
- ✓Advanced permissions
- ✓Priority support
Enterprise
Contact SalesBest for: For teams needing SSO, SCIM, audit logs, unlimited objects/teams
- ✓Unlimited custom objects
- ✓SSO
- ✓Dedicated support
- ✓Advanced security features
- ✓HIPAA support
Pipedrive Plans
Free trial available
Lite
$24/user/moBest for: Ideal for small teams needing essential CRM features to manage leads and deals efficiently
- ✓Lead, calendar and pipeline management
- ✓Sales Assistant and AI-generated reports
- ✓Real-time sales feed
- ✓500+ integrations
- ✓Personalized onboarding
Growth
$49/user/moBest for: growing teams requiring advanced automation, custom fields, and enhanced reporting capabilities
- ✓Full email sync with tracking
- ✓Automations and nurturing sequences
- ✓Meeting scheduler and contacts timeline
- ✓Live chat support
- ✓Customizable signatures
Premium
$79/user/moBest for: Suited for larger sales teams needing full feature sets including team management, advanced security, and deeper integrations
- ✓Lead generation and routing
- ✓Custom scoring and company data enrichment
- ✓AI-powered multi-email tools
- ✓Contracts and e-signatures
- ✓Enhanced customization for teams
Ultimate
$99/user/moBest for: Designed for enterprises demanding maximum control, unlimited usage, and priority support
- ✓Fortified account security
- ✓Sandbox environment
- ✓Direct phone support
- ✓Advanced user permissions
- ✓Audit logs
Capability Breakdown
1 differences found across 18 standardized features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
- •Visual Pipeline
- •Deal Management
- •Contact Management
- •Activity Tracking
- •Email Integration
- •Automations
- •AI Sales Assistant
- •Reporting
- •Meeting Scheduler
- •Smart Docs
- •Web Forms
- •Chatbot
- •Mobile App
- •API
- •300+ Integrations
- •Customizable Workflow Builder
- •Sales Forecasting Tool
- •Lead Scoring System
- •Advanced Search Filter
- •Deal Rotation Management
- •Automated Task Assignment
- •Customer Journey Mapping
- •Territory Management System
- •Product Catalog Manager
- •Quote And Invoice Generator
- •Sales Performance Analytics
- •Goal Setting Templates
- •Pipeline Health Checker
- •Conversation Intelligence Tool
- •Sales Enablement Library
- •Data Import Wizard
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
- +Multiple pricing tiers (5 plans) to match different needs
- +API access for custom integrations
- −There is room for improvement.
- −I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good.
- −The tool's APIs are challenging.
- −The product should make some of the automation features a little easier.
- −Pipedrive could be more efficient.
At a Glance
Recent Price History
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
Pipedrive added a new "Ultimate" plan at $99/user/mo
Plan added · May 30, 2026
Pipedrive added a new "Premium" plan at $79/user/mo
Plan added · May 30, 2026
Pipedrive removed the "Power" plan
Plan removed · May 30, 2026
Pipedrive removed the "Advanced" plan
Plan removed · May 30, 2026
Pipedrive added a new "Lite" plan at $24/user/mo
Plan added · May 30, 2026
Frequently Asked Questions
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Sources & Data Trail · Pipedrive
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- 2.Official Website·Official vendor website
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