Attio vs HubSpot
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
- ✦ Contact Management
- ✦ Deal Pipeline
- ✦ Email Marketing
Attio and HubSpot are both CRM tools. Attio starts at $36/mo, HubSpot at $25/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs HubSpot
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
Email Marketing segments contacts by deal stage and fires behavior-triggered sequences without custom code, cutting campaign launch time from days to hours for B2B marketing teams.
HubSpot's Ticketing, Email Marketing, and Contact records combine into one view, so support and sales work from the same data without switching apps or losing handoff context.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Attio Plans
Free tier available
Free
FreeBest for: Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents
- ✓Up to 3 users
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Limited custom objects
- ✓Basic email sync
Plus
$36/user/moBest for: At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries
- ✓Unlimited users
- ✓Private lists
- ✓Enhanced email sending
- ✓More flexible custom objects
- ✓Basic workflows
Pro
$86/user/moBest for: The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails
- ✓Everything in Plus
- ✓Call intelligence
- ✓Sequences
- ✓Advanced permissions
- ✓Priority support
Enterprise
Contact SalesBest for: For teams needing SSO, SCIM, audit logs, unlimited objects/teams
- ✓Unlimited custom objects
- ✓SSO
- ✓Dedicated support
- ✓Advanced security features
- ✓HIPAA support
HubSpot Plans
Free tier available
Free Tools
FreeBest for: Ideal for individuals or small teams needing basic CRM, marketing, sales, and service tools to get started
- ✓Basic CRM
- ✓Contact management
- ✓CRM data storage
- ✓Email marketing (with branding)
- ✓Forms, live chat, conversational bots
Starter
$25/moBest for: small businesses looking to consolidate their CRM, marketing, sales, and service efforts
- ✓All Free features
- ✓Remove HubSpot branding
- ✓Custom domain support
- ✓Website pages
- ✓Basic content personalization
Professional
$1113/moBest for: Suited for growing businesses requiring advanced automation, reporting, and customization across all HubSpot hubs
- ✓All Starter features
- ✓Omni-channel marketing automation
- ✓Content creation and blog tools with SEO support
- ✓Smart content personalization
- ✓Advanced reporting
Enterprise
$4500/moBest for: Designed for large organizations needing enterprise grade security, scalability, and deep customization
- ✓All Professional features
- ✓Full governance
- ✓Multi-touch attribution
- ✓Enterprise-scale analytics
- ✓Multi-brand management
Capability Breakdown
8 differences found across 18 standardized features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
- •Contact Management
- •Deal Pipeline
- •Email Marketing
- •Landing Pages
- •Forms
- •Live Chat
- •Ticketing
- •Reports & Dashboards
- •Workflows
- •Meeting Scheduler
- •Calling
- •Content Management
- •SEO Tools
- •AI Tools
- •500+ Integrations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
- +Robust free-forever CRM with marketing, sales, and service tools
- +Seamlessly integrated Marketing, Sales, and Service Hubs
- +Extensive educational resources via HubSpot Academy
- +User-friendly interface simplifies adoption for non-technical teams
- +Vast app marketplace with over 1,500 integrations
- −Steep price jump from Starter to Professional plans
- −Advanced customization and reporting require expensive Enterprise tier
- −Technical support is tiered; free users get community-only help
- −Contracts lock you in; removing paid seats mid-term is difficult
- −Can feel bloated if you only need a simple, sales-focused CRM
At a Glance
Recent Price History
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
HubSpot raised "Enterprise" from $3600/mo to $4500/mo (+25%)
Price change · May 28, 2026
HubSpot raised "Professional" from $890/mo to $1112.5/mo (+25%)
Price change · May 28, 2026
HubSpot raised "Starter" from $20/mo to $25/mo (+25%)
Price change · May 28, 2026
Frequently Asked Questions
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Sources & Data Trail · Attio
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
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Sources & Data Trail · HubSpot
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 14,710 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
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- 6.PeerSpot·PeerSpot enterprise peer reviews