Best Klaviyo Alternatives(2026)

Klaviyo is great for marketing automation platform purpose-built for e-commerce brands, but it's not the only option. We compared 12 email marketing tools to find the best alternatives.

Top Alternatives at a Glance

Tool

Rating

Price

Free Plan

Loops

★ 4.8

$49/mo

✓

MailerLite

★ 4.7

$10/mo

✓

beehiiv

★ 4.7

$39/mo

✓

Buttondown

★ 4.6

$9/mo

✓

Omnisend

★ 4.6

$16/mo

✓

Moosend

★ 4.6

$9/mo

✗

Kit (ConvertKit)

★ 4.4

$33/mo

✓

ActiveCampaign

★ 4.5

$15/mo

✗

Brevo (Sendinblue)

★ 4.5

$9/mo

✓

Sender

★ 4.4

$10/mo

✓

Mailchimp

★ 4.4

$13/mo

✓

Drip

★ 4.4

$39/mo

✗

Detailed Reviews

1. Loops

★ 4.8/5

Email for SaaS - marketing, transactional, and product emails

Similar to Klaviyo

Segmentation, API, Templates, A/B Testing

Unique Features

Marketing Emails, Transactional Emails, Loops Sequences, Drag-and-Drop Editor

From: $49/moFull comparison →Try Loops →

2. MailerLite

★ 4.7/5

Affordable email marketing with powerful automation for growing businesses

Similar to Klaviyo

A/B Testing, Segmentation, API

Unique Features

Email Campaigns, Automation, Landing Pages, Website Builder

From: $10/moFull comparison →Try MailerLite →

3. beehiiv

★ 4.7/5

Newsletter platform built for growth and monetization

Similar to Klaviyo

Segmentation, A/B Testing, API, Email List Cleaning

Unique Features

Newsletter Editor, Website Builder, Custom Domains, Referral Program

From: $39/moFull comparison →Try beehiiv →

4. Buttondown

★ 4.6/5

Minimalist newsletter tool for writers and developers

Similar to Klaviyo

Segmentation, API

Unique Features

Markdown Editor, Newsletters, Archives, Custom Domain

From: $9/moFull comparison →Try Buttondown →

5. Omnisend

★ 4.6/5

E-commerce email & SMS marketing automation platform

Similar to Klaviyo

Email Marketing, SMS Marketing, Segmentation, Product Recommendations

Unique Features

Push Notifications, Automation, Product Picker, Landing Pages

From: $16/moFull comparison →Try Omnisend →

6. Moosend

★ 4.6/5

Affordable email marketing and automation for growing businesses

Similar to Klaviyo

Marketing Automation, Segmentation, A/B Testing, Reporting

Unique Features

Email Campaigns, Landing Pages, Forms, Personalization

From: $9/moFull comparison →Try Moosend →

7. Kit (ConvertKit)

★ 4.4/5

Email marketing platform built for creators and newsletter publishers

Similar to Klaviyo

Segmentation, A/B Testing, API, Templates

Unique Features

Email Broadcasts, Visual Automations, Landing Pages, Sign-up Forms

From: $33/moFull comparison →Try Kit (ConvertKit) →

8. ActiveCampaign

★ 4.5/5

Marketing automation and CRM platform for customer experience automation

Similar to Klaviyo

Email Marketing, Marketing Automation, Segmentation, Lead Scoring

Unique Features

CRM & Sales, Landing Pages, Forms, Conditional Content

From: $15/moFull comparison →Try ActiveCampaign →

9. Brevo (Sendinblue)

★ 4.5/5

All-in-one marketing platform for email, SMS, chat, and CRM

Similar to Klaviyo

SMS Marketing, Marketing Automation, Segmentation, Reporting

Unique Features

Email Campaigns, WhatsApp Campaigns, Transactional Email, CRM

From: $9/moFull comparison →Try Brevo (Sendinblue) →

10. Sender

★ 4.4/5

Affordable email and SMS marketing for small to medium businesses

Similar to Klaviyo

SMS Marketing, Segmentation, Templates, A/B Testing

Unique Features

Email Campaigns, Automation, Pop-ups & Forms, Drag-and-Drop Editor

From: $10/moFull comparison →Try Sender →

11. Mailchimp

★ 4.4/5

All-in-one marketing platform for email, SMS, automation, and analytics

Similar to Klaviyo

Marketing Automation, A/B Testing, SMS Marketing, Templates

Unique Features

Email Campaigns, Landing Pages, Sign-up Forms, Audience Segmentation

From: $13/moFull comparison →Try Mailchimp →

12. Drip

★ 4.4/5

Marketing automation designed for e-commerce brands

Similar to Klaviyo

Email Marketing, Segmentation, Forms & Pop-ups, A/B Testing

Unique Features

Automation Workflows, Personalization, On-site Campaigns, Revenue Attribution

From: $39/moFull comparison →Try Drip →

❓ FAQ

What is the best alternative to Klaviyo?

The top alternative to Klaviyo in 2026 is Loops. It offers email for saas - marketing, transactional, and product emails with plans from $49/mo. Other strong options: MailerLite, beehiiv.

Is there a free alternative to Klaviyo?

Yes! Loops, MailerLite, beehiiv all offer free plans.

How much does Klaviyo cost?

Klaviyo offers a free plan and has paid plans starting at $20/mo.

What are the main limitations of Klaviyo?

While Klaviyo excels at marketing automation platform purpose-built for e-commerce brands, users often seek alternatives for pricing, specific features, or workflow preferences.