Updated March 2026 · Independent Analysis
KlaviyovsDrip
Klaviyo starts at $20/mo, 49% cheaper than Drip's $39/mo. Klaviyo is rated higher at 4.6/5 vs Drip's 4.4/5.
Klaviyovs Drip
★ 4.6/5+0.2 vs Drip
Only in Klaviyo
- ✦ SMS Marketing
- ✦ Marketing Automation
- ✦ Predictive Analytics
✓ Free planFrom $20/mo(cheaper)167K+ customers users · est. 2012
Try Klaviyo Free →
Dripvs Klaviyo
★ 4.4/5-0.2 vs Klaviyo
Only in Drip
- ✦ Automation Workflows
- ✦ Personalization
- ✦ On-site Campaigns
From $39/mo(pricier)30K+ brands users · est. 2013
Try Drip Free →Ratings Breakdown
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Drip
4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
G2 Rating4.4/5
Quick Stats
Feature Comparison
Klaviyo uniquely offers SMS Marketing, Marketing Automation, Predictive Analytics. Drip uniquely offers Automation Workflows, Personalization, On-site Campaigns. Both share 7 features including Email Marketing, Segmentation, A/B Testing.
Feature
Klaviyo
Drip
Email Marketing
✓
✓
Segmentation
✓
✓
A/B Testing
✓
✓
Product Recommendations
✓
✓
Forms & Pop-ups
✓
✓
Shopify Integration
✓
✓
API
✓
✓
SMS Marketing
✓
✗
Marketing Automation
✓
✗
Predictive Analytics
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Flow Builder
✓
✗
Templates
✓
✗
Reviews
✓
✗
Personalization Tools
✓
✗
Customizable Templates
✓
✗
Drag Drop Editor
✓
✗
Automated Workflows
✓
✗
Customer Journey Mapping
✓
✗
Real Time Reporting
✓
✗
Email List Cleaning
✓
✗
Spam Filter Management
✓
✗
Domain Authentication
✓
✗
Bounce Management
✓
✗
Complaint Handling
✓
✗
Open Rate Tracking
✓
✗
Click Through Analysis
✓
✗
Conversion Rate Optimization
✓
✗
ROI Calculation
✓
✗
Campaign Scheduling
✓
✗
Triggered Emails
✓
✗
Abandoned Cart Reminders
✓
✗
Browse Abandonment Emails
✓
✗
Win Back Campaigns
✓
✗
Lead Scoring
✓
✗
Customer Lifecycle Management
✓
✗
Preference Center
✓
✗
Subscription Management
✓
✗
Content Library
✓
✗
Dynamic Content Blocks
✓
✗
Automation Workflows
✗
✓
Personalization
✗
✓
On-site Campaigns
✗
✓
Revenue Attribution
✗
✓
WooCommerce Integration
✗
✓
Visual Builder
✗
✓
Analytics
✗
✓
SMS Integration
✗
✓
Total Features
41
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Klaviyo if you need:
- ✓ SMS Marketing
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Customer Profiles
- ✓ Reporting
Choose Drip if you need:
- ✓ Automation Workflows
- ✓ Personalization
- ✓ On-site Campaigns
- ✓ Revenue Attribution
- ✓ WooCommerce Integration
Pricing Comparison
Klaviyo starts at $20/mo, 49% cheaper than Drip's $39/mo.
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
Drip Plans
Paid plans only
EmailBest Value
$39/mo- • 2500 contacts
- • Unlimited emails
- • All features included
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