Updated March 2026 · Independent Analysis
KlaviyovsMoosend
Moosend starts at $9/mo, 55% cheaper than Klaviyo's $20/mo. Both rated 4.6/5 by users.
Klaviyovs Moosend
★ 4.6/5
Only in Klaviyo
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Predictive Analytics
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →
Moosendvs Klaviyo
★ 4.6/5
Only in Moosend
- ✦ Email Campaigns
- ✦ Landing Pages
- ✦ Forms
From $9/mo(cheaper)30K+ users · est. 2011
Try Moosend Free →Ratings Breakdown
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Moosend
4.6/5 avg
G2 Score4.6/5
Capterra Score4.6/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
Klaviyo uniquely offers Email Marketing, SMS Marketing, Predictive Analytics. Moosend uniquely offers Email Campaigns, Landing Pages, Forms. Both share 7 features including Marketing Automation, Segmentation, A/B Testing.
Feature
Klaviyo
Moosend
Marketing Automation
✓
✓
Segmentation
✓
✓
A/B Testing
✓
✓
Product Recommendations
✓
✓
Reporting
✓
✓
Templates
✓
✓
API
✓
✓
Email Marketing
✓
✗
SMS Marketing
✓
✗
Predictive Analytics
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
Reviews
✓
✗
Personalization Tools
✓
✗
Customizable Templates
✓
✗
Drag Drop Editor
✓
✗
Automated Workflows
✓
✗
Customer Journey Mapping
✓
✗
Real Time Reporting
✓
✗
Email List Cleaning
✓
✗
Spam Filter Management
✓
✗
Domain Authentication
✓
✗
Bounce Management
✓
✗
Complaint Handling
✓
✗
Open Rate Tracking
✓
✗
Click Through Analysis
✓
✗
Conversion Rate Optimization
✓
✗
ROI Calculation
✓
✗
Campaign Scheduling
✓
✗
Triggered Emails
✓
✗
Abandoned Cart Reminders
✓
✗
Browse Abandonment Emails
✓
✗
Win Back Campaigns
✓
✗
Lead Scoring
✓
✗
Customer Lifecycle Management
✓
✗
Preference Center
✓
✗
Subscription Management
✓
✗
Content Library
✓
✗
Dynamic Content Blocks
✓
✗
Email Campaigns
✗
✓
Landing Pages
✗
✓
Forms
✗
✓
Personalization
✗
✓
Real-time Analytics
✗
✓
Transactional Email
✗
✓
Integrations
✗
✓
Drag-and-Drop Editor
✗
✓
Total Features
41
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Klaviyo if you need:
- ✓ Email Marketing
- ✓ SMS Marketing
- ✓ Predictive Analytics
- ✓ Forms & Pop-ups
- ✓ Customer Profiles
Choose Moosend if you need:
- ✓ Email Campaigns
- ✓ Landing Pages
- ✓ Forms
- ✓ Personalization
- ✓ Real-time Analytics
Pricing Comparison
Moosend starts at $9/mo, 55% cheaper than Klaviyo's $20/mo.
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
Moosend Plans
Paid plans only
ProBest Value
$9/mo- • 500 subscribers
- • Unlimited emails
- • Automation
Enterprise
Custom- • Custom plan
- • Dedicated IP
- • Priority support
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