Updated March 2026 · Independent Analysis
KlaviyovsBrevo (Sendinblue)
Brevo (Sendinblue) starts at $9/mo, 55% cheaper than Klaviyo's $20/mo. Both rated 4.6/5 by users.
Klaviyovs Brevo (Sendinblue)
★ 4.6/5+0.1 vs Brevo (Sendinblue)
Only in Klaviyo
- ✦ Email Marketing
- ✦ Predictive Analytics
- ✦ A/B Testing
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →
Brevo (Sendinblue)vs Klaviyo
★ 4.5/5-0.1 vs Klaviyo
Only in Brevo (Sendinblue)
- ✦ Email Campaigns
- ✦ WhatsApp Campaigns
- ✦ Transactional Email
✓ Free planFrom $9/mo(cheaper)500K+ users · est. 2012
Try Brevo (Sendinblue) Free →Ratings Breakdown
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Brevo (Sendinblue)
4.5/5 avg
G2 Score4.5/5
Capterra Score4.5/5
G2 Rating4.5/5
Quick Stats
Free Plan
KlaviyoYes ✓
Brevo (Sendinblue)Yes ✓
Feature Comparison
Klaviyo uniquely offers Email Marketing, Predictive Analytics, A/B Testing. Brevo (Sendinblue) uniquely offers Email Campaigns, WhatsApp Campaigns, Transactional Email. Both share 6 features including SMS Marketing, Marketing Automation, Segmentation.
Feature
Klaviyo
Brevo (Sendinblue)
SMS Marketing
✓
✓
Marketing Automation
✓
✓
Segmentation
✓
✓
Reporting
✓
✓
Templates
✓
✓
API
✓
✓
Email Marketing
✓
✗
Predictive Analytics
✓
✗
A/B Testing
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
Reviews
✓
✗
Personalization Tools
✓
✗
Customizable Templates
✓
✗
Drag Drop Editor
✓
✗
Automated Workflows
✓
✗
Customer Journey Mapping
✓
✗
Real Time Reporting
✓
✗
Email List Cleaning
✓
✗
Spam Filter Management
✓
✗
Domain Authentication
✓
✗
Bounce Management
✓
✗
Complaint Handling
✓
✗
Open Rate Tracking
✓
✗
Click Through Analysis
✓
✗
Conversion Rate Optimization
✓
✗
ROI Calculation
✓
✗
Campaign Scheduling
✓
✗
Triggered Emails
✓
✗
Abandoned Cart Reminders
✓
✗
Browse Abandonment Emails
✓
✗
Win Back Campaigns
✓
✗
Lead Scoring
✓
✗
Customer Lifecycle Management
✓
✗
Preference Center
✓
✗
Subscription Management
✓
✗
Content Library
✓
✗
Dynamic Content Blocks
✓
✗
Email Campaigns
✗
✓
WhatsApp Campaigns
✗
✓
Transactional Email
✗
✓
CRM
✗
✓
Landing Pages
✗
✓
Sign-up Forms
✗
✓
Chat
✗
✓
Facebook Ads
✗
✓
Integrations
✗
✓
Total Features
41
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Klaviyo if you need:
- ✓ Email Marketing
- ✓ Predictive Analytics
- ✓ A/B Testing
- ✓ Product Recommendations
- ✓ Forms & Pop-ups
Choose Brevo (Sendinblue) if you need:
- ✓ Email Campaigns
- ✓ WhatsApp Campaigns
- ✓ Transactional Email
- ✓ CRM
- ✓ Landing Pages
Pricing Comparison
Brevo (Sendinblue) starts at $9/mo, 55% cheaper than Klaviyo's $20/mo.
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
Brevo (Sendinblue) Plans
Free tier available
Free
Free- • 300 emails/day
- • Unlimited contacts
- • Chat widget
StarterBest Value
$9/mo- • 5K emails/mo
- • No daily sending limit
Business
$18/mo- • 5K emails/mo
- • Marketing automation
- • A/B testing
Enterprise
Custom- • Custom volume
- • Dedicated IP
- • Priority support
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