HomeKlaviyo vs Sender
Updated March 2026 · Independent Analysis

KlaviyovsSender

Sender starts at $10/mo, 50% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.6/5 vs Sender's 4.4/5.

Klaviyo logo
Klaviyovs Sender
4.6/5+0.2 vs Sender
Only in Klaviyo
  • Email Marketing
  • Marketing Automation
  • Predictive Analytics
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →
Sender logo
Sendervs Klaviyo
4.4/5-0.2 vs Klaviyo
Only in Sender
  • Email Campaigns
  • Automation
  • Pop-ups & Forms
✓ Free planFrom $10/mo(cheaper)180K+ users · est. 2012
Try Sender Free →

Ratings Breakdown

Klaviyo logo

Klaviyo

4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Sender logo

Sender

4.4/5 avg
G2 Score4.4/5
Capterra Score4.6/5
G2 Rating4.4/5

Quick Stats

Avg Rating
Klaviyo4.6/5
Sender4.4/5
🏆 Klaviyo wins
Starting Price
Klaviyo$20/mo
Sender$10/mo
🏆 Sender wins
Features
🏆 Klaviyo wins
Free Plan
KlaviyoYes ✓
SenderYes ✓

Feature Comparison

Klaviyo uniquely offers Email Marketing, Marketing Automation, Predictive Analytics. Sender uniquely offers Email Campaigns, Automation, Pop-ups & Forms. Both share 5 features including SMS Marketing, Segmentation, A/B Testing.

Feature
Klaviyo
Sender
SMS Marketing
Segmentation
A/B Testing
Templates
API
Email Marketing
Marketing Automation
Predictive Analytics
Product Recommendations
Forms & Pop-ups
Customer Profiles
Reporting
Shopify Integration
Flow Builder
Reviews
Personalization Tools
Customizable Templates
Drag Drop Editor
Automated Workflows
Customer Journey Mapping
Real Time Reporting
Email List Cleaning
Spam Filter Management
Domain Authentication
Bounce Management
Complaint Handling
Open Rate Tracking
Click Through Analysis
Conversion Rate Optimization
ROI Calculation
Campaign Scheduling
Triggered Emails
Abandoned Cart Reminders
Browse Abandonment Emails
Win Back Campaigns
Lead Scoring
Customer Lifecycle Management
Preference Center
Subscription Management
Content Library
Dynamic Content Blocks
Email Campaigns
Automation
Pop-ups & Forms
Drag-and-Drop Editor
Analytics
Heatmap
Integrations
High Deliverability
Transactional Emails
Push Notifications
Total Features
41
15

Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Klaviyo if you need:
  • Email Marketing
  • Marketing Automation
  • Predictive Analytics
  • Product Recommendations
  • Forms & Pop-ups
Try Klaviyo Free →
Choose Sender if you need:
  • Email Campaigns
  • Automation
  • Pop-ups & Forms
  • Drag-and-Drop Editor
  • Analytics
Try Sender Free →

Pricing Comparison

Sender starts at $10/mo, 50% cheaper than Klaviyo's $20/mo.

Klaviyo logo

Klaviyo Plans

Free tier available

Free
Free
  • 250 contacts
  • 500 emails/mo
  • 150 SMS
EmailBest Value
$20/mo
  • 251-500 contacts
  • 5000 emails/mo
Email & SMS
$35/mo
  • 251-500 contacts
  • 5000 emails/mo
  • 1250 SMS
Full Klaviyo pricing breakdown →
Sender logo

Sender Plans

Free tier available

Free
Free
  • 2500 subscribers
  • 15K emails/mo
StandardBest Value
$10/mo
  • 2500 subscribers
  • 30K emails/mo
  • SMS
  • Automation
Professional
$35/mo
  • 2500 subscribers
  • 60K emails/mo
  • Animated countdown
Enterprise
Custom
  • Dedicated IP
  • Custom sending
  • Dedicated manager
Full Sender pricing breakdown →
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