Updated March 2026 · Independent Analysis
KlaviyovsKit (ConvertKit)
Klaviyo starts at $20/mo, 39% cheaper than Kit (ConvertKit)'s $33/mo. Klaviyo is rated higher at 4.6/5 vs Kit (ConvertKit)'s 4.4/5.
Klaviyovs Kit (ConvertKit)
★ 4.6/5+0.2 vs Kit (ConvertKit)
Only in Klaviyo
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Marketing Automation
✓ Free planFrom $20/mo(cheaper)167K+ customers users · est. 2012
Try Klaviyo Free →
Kit (ConvertKit)vs Klaviyo
★ 4.4/5-0.2 vs Klaviyo
Only in Kit (ConvertKit)
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Landing Pages
✓ Free planFrom $33/mo(pricier)600K+ creators users · est. 2013
Try Kit (ConvertKit) Free →Ratings Breakdown
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Kit (ConvertKit)
4.4/5 avg
G2 Score4.4/5
Capterra Score4.7/5
G2 Rating4.4/5
Quick Stats
Free Plan
KlaviyoYes ✓
Kit (ConvertKit)Yes ✓
Feature Comparison
Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Landing Pages. Both share 4 features including Segmentation, A/B Testing, Templates.
Feature
Klaviyo
Kit (ConvertKit)
Segmentation
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
API
✓
✓
Email Marketing
✓
✗
SMS Marketing
✓
✗
Marketing Automation
✓
✗
Predictive Analytics
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
Reviews
✓
✗
Personalization Tools
✓
✗
Customizable Templates
✓
✗
Drag Drop Editor
✓
✗
Automated Workflows
✓
✗
Customer Journey Mapping
✓
✗
Real Time Reporting
✓
✗
Email List Cleaning
✓
✗
Spam Filter Management
✓
✗
Domain Authentication
✓
✗
Bounce Management
✓
✗
Complaint Handling
✓
✗
Open Rate Tracking
✓
✗
Click Through Analysis
✓
✗
Conversion Rate Optimization
✓
✗
ROI Calculation
✓
✗
Campaign Scheduling
✓
✗
Triggered Emails
✓
✗
Abandoned Cart Reminders
✓
✗
Browse Abandonment Emails
✓
✗
Win Back Campaigns
✓
✗
Lead Scoring
✓
✗
Customer Lifecycle Management
✓
✗
Preference Center
✓
✗
Subscription Management
✓
✗
Content Library
✓
✗
Dynamic Content Blocks
✓
✗
Email Broadcasts
✗
✓
Visual Automations
✗
✓
Landing Pages
✗
✓
Sign-up Forms
✗
✓
Subscriber Tagging
✗
✓
Creator Profile
✗
✓
Digital Products
✗
✓
Newsletter Referrals
✗
✓
Deliverability Reporting
✗
✓
Integrations
✗
✓
RSS-to-Email
✗
✓
Total Features
41
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Klaviyo if you need:
- ✓ Email Marketing
- ✓ SMS Marketing
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Product Recommendations
Choose Kit (ConvertKit) if you need:
- ✓ Email Broadcasts
- ✓ Visual Automations
- ✓ Landing Pages
- ✓ Sign-up Forms
- ✓ Subscriber Tagging
Pricing Comparison
Klaviyo starts at $20/mo, 39% cheaper than Kit (ConvertKit)'s $33/mo.
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
Kit (ConvertKit) Plans
Free tier available
Newsletter
Free- • 10K subscribers
- • Landing pages
- • Forms
CreatorBest Value
$33/mo- • 1K subs
- • Automation
- • Integrations
Pro
$66/mo- • 1K subs
- • Deliverability reporting
- • Facebook audiences
🔔 Get notified when prices change
❓ Frequently Asked Questions
Was this comparison helpful?
📬 Stay updated on SaaS pricing changes
Get notified when tools update their pricing or features