Updated March 2026 · Independent Analysis
KlaviyovsActiveCampaign
ActiveCampaign starts at $15/mo, 25% cheaper than Klaviyo's $20/mo. Both rated 4.6/5 by users.
Klaviyovs ActiveCampaign
★ 4.6/5+0.1 vs ActiveCampaign
Only in Klaviyo
- ✦ Predictive Analytics
- ✦ A/B Testing
- ✦ Product Recommendations
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →
ActiveCampaignvs Klaviyo
★ 4.5/5-0.1 vs Klaviyo
Only in ActiveCampaign
- ✦ CRM & Sales
- ✦ Landing Pages
- ✦ Forms
From $15/mo(cheaper)180K+ customers users · est. 2003
Try ActiveCampaign Free →Ratings Breakdown
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
ActiveCampaign
4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
Quick Stats
Feature Comparison
Klaviyo uniquely offers Predictive Analytics, A/B Testing, Product Recommendations. ActiveCampaign uniquely offers CRM & Sales, Landing Pages, Forms. Both share 8 features including Email Marketing, SMS Marketing, Marketing Automation.
Feature
Klaviyo
ActiveCampaign
Email Marketing
✓
✓
SMS Marketing
✓
✓
Marketing Automation
✓
✓
Segmentation
✓
✓
Reporting
✓
✓
Automated Workflows
✓
✓
Email List Cleaning
✓
✓
Lead Scoring
✓
✓
Predictive Analytics
✓
✗
A/B Testing
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
Templates
✓
✗
API
✓
✗
Reviews
✓
✗
Personalization Tools
✓
✗
Customizable Templates
✓
✗
Drag Drop Editor
✓
✗
Customer Journey Mapping
✓
✗
Real Time Reporting
✓
✗
Spam Filter Management
✓
✗
Domain Authentication
✓
✗
Bounce Management
✓
✗
Complaint Handling
✓
✗
Open Rate Tracking
✓
✗
Click Through Analysis
✓
✗
Conversion Rate Optimization
✓
✗
ROI Calculation
✓
✗
Campaign Scheduling
✓
✗
Triggered Emails
✓
✗
Abandoned Cart Reminders
✓
✗
Browse Abandonment Emails
✓
✗
Win Back Campaigns
✓
✗
Customer Lifecycle Management
✓
✗
Preference Center
✓
✗
Subscription Management
✓
✗
Content Library
✓
✗
Dynamic Content Blocks
✓
✗
CRM & Sales
✗
✓
Landing Pages
✗
✓
Forms
✗
✓
Conditional Content
✗
✓
Split Testing
✗
✓
Predictive Sending
✗
✓
Site Tracking
✗
✓
Event Tracking
✗
✓
900+ Integrations
✗
✓
Abandoned Cart Emails
✗
✓
Affiliate Management
✗
✓
Auto Responder
✗
✓
Behavioral Targeting
✗
✓
Contact Scoring
✗
✓
Conversion Tracking
✗
✓
Custom Fields
✗
✓
Custom Templates
✗
✓
Dynamic Content
✗
✓
Email Client Preview
✗
✓
Email Personalization
✗
✓
Email Preview Text
✗
✓
Email Scheduling
✗
✓
Email Templates
✗
✓
Event Based Triggers
✗
✓
Facebook Integration
✗
✓
Geo Location Targeting
✗
✓
Google Analytics Integration
✗
✓
Hyper Personalization
✗
✓
Image Hosting
✗
✓
Inbox Preview
✗
✓
Link Tracking
✗
✓
List Segmentation
✗
✓
Mobile Optimization
✗
✓
Multiple Winners
✗
✓
Newsletters
✗
✓
Personalization Tokens
✗
✓
Pipeline Management
✗
✓
Popup Forms
✗
✓
Responsive Design
✗
✓
Revenue Tracking
✗
✓
Total Features
41
48
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Klaviyo if you need:
- ✓ Predictive Analytics
- ✓ A/B Testing
- ✓ Product Recommendations
- ✓ Forms & Pop-ups
- ✓ Customer Profiles
Choose ActiveCampaign if you need:
- ✓ CRM & Sales
- ✓ Landing Pages
- ✓ Forms
- ✓ Conditional Content
- ✓ Split Testing
Pricing Comparison
ActiveCampaign starts at $15/mo, 25% cheaper than Klaviyo's $20/mo.
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
ActiveCampaign Plans
Paid plans only
StarterBest Value
$15/mo- • 1000 contacts
- • 1 user
- • Email campaigns
Plus
$49/mo- • 1000 contacts
- • 3 users
- • Landing pages
- • CRM
Pro
$79/mo- • 1000 contacts
- • 5 users
- • Predictive sending
Enterprise
$145/mo- • 1000 contacts
- • 10 users
- • Custom reporting
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❓ Frequently Asked Questions
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