What's the difference between Omnisend's Free plan and the Standard plan?

The Free plan offers 250 contacts and 500 emails/month, perfect for getting started with email campaigns. The Standard plan, starting at $16/month, expands to 500 contacts and 6000 emails/month, adding crucial features like SMS, push notifications, and advanced automation workflows to scale your e-commerce marketing efforts effectively.

When should my business consider upgrading from a lower plan to Omnisend's Pro plan?

You should upgrade to the Pro plan, starting at $59/month, when your contact list exceeds 2500 or you require unlimited email sending. The Pro plan also unlocks advanced features like custom reporting, A/B testing for automations, and dedicated account management, essential for high-volume e-commerce growth and optimization.

Is it more cost-effective to choose annual billing over monthly billing for Omnisend?

Opting for annual billing typically provides significant savings compared to monthly payments. While the exact discount varies, committing to an annual plan reduces your overall cost, making it a smart choice for businesses planning long-term with Omnisend. Check our pricing page for current annual savings details.

How does Omnisend's pricing scale as my e-commerce business grows its contact list?

Omnisend's pricing scales directly with your contact list size. As your number of contacts increases beyond your current plan's limit (e.g., from 500 on Standard to needing more than 2500 for Pro), your plan automatically adjusts to the next tier, ensuring you always have the necessary sending capacity and features for your growing audience.

Does Omnisend offer any special discounts for startups, nonprofits, or educational institutions?

Omnisend is committed to supporting various organizations. While specific programs may vary, we encourage startups, nonprofits, and educational institutions to contact our sales team directly. They can provide information on any available special offers or tailored solutions that might benefit your unique needs and budget.

What are the hidden costs of Omnisend beyond the subscription price?

Beyond the Omnisend subscription, organizations typically budget for implementation and data migration, user training and onboarding, premium support tier upgrades, required add-on features, third-party integrations, and annual true-up costs from seat overages. These costs can add 20-80% to the base subscription price depending on team size and deployment complexity.

Does Omnisend charge for implementation or setup?

Omnisend may charge for professional services, data migration, and initial configuration, particularly for enterprise deployments. These costs are typically not listed on the public pricing page and are negotiated separately. Request a total cost of ownership estimate before signing.

Is Omnisend pricing stable or does it change frequently?

Omnisend pricing has been stable over the last 90 days based on our monitoring. We verify pricing on a rolling 30-day cadence and log all changes in our public changelog.

Omnisend Pricing Plans and Tiers 2026

An all-in-one marketing automation platform for e-commerce brands, combining email, SMS, and push notifications.

Email MarketingFreemiumPrice verified May 21, 2026From $16/moFree plan ✓

·3 plans·★★★★★4.6/5 G2

Full Review →

Alternatives to Omnisend →Compare with others →

All Plans & Pricing

High confidence· Verified May 21, 2026

14-day free trial·No credit card required

Free

Best for: You get 250 contacts, 500 emails/mo, 60 SMS

✓Up to 250 contacts
✓500 emails/month
✓Up to 60 SMS
✓Up to 500 web push notifications
✓Pre-built automation workflows
✓Signup forms and popups
✓24/7 email & live chat support

Get Started Free →

Standard

$16/mo

Best for: $16/mo gets you 500 contacts, 6000 emails/mo, Unlimited push

✓Up to 500 contacts
✓6,000 emails/month
✓Unlimited web push notifications
✓Pre-built automation workflows
✓Signup forms and popups
✓24/7 email & live chat support
✓A/B testing

Start Plan →

Pro

$59/mo

Best for: $59/mo gets you 2500 contacts, Unlimited emails, Advanced reporting

✓Up to 2,500 contacts
✓Unlimited emails
✓Free SMS credits (equal to plan price)
✓Unlimited web push notifications
✓Advanced reporting
✓24/7 priority support
✓Customer Success Manager (from 20k contacts)

Start Plan →

Pricing Analysis

Overview

Omnisend - E-commerce email & SMS marketing automation platform. The free tier gets you 250 contacts, 500 emails/mo, 60 SMS - a real plan, not a 14-day trial. Upgrading to Standard ($16/mo) unlocks 500 contacts and 6000 emails/mo. Priced near the $20/mo category average, Omnisend competes directly with Loops and MailerLite on value. The gap between Standard ($16) and Pro ($59) is significant - the 4x multiplier only makes sense if you need 2500 contacts.

Cost Per User

Standard$16/mo

Flat rate: cost doesn't scale with team size

Pro$59/mo

Flat rate: cost doesn't scale with team size

Which Plan Is Right for You?

FreeFREE

You get 250 contacts, 500 emails/mo, 60 SMS. What's locked behind the paywall: 500 contacts, 6000 emails/mo, unlimited push. If those matter, Standard at $16/mo is the next step. Good enough for solo use and evaluation.

Standard$16/mo

$16/mo gets you 500 contacts, 6000 emails/mo, Unlimited push. The sweet spot for professionals who've maxed out the free plan and need 500 contacts, 6000 emails/mo.

Pro$59/mo

$59/mo gets you 2500 contacts, Unlimited emails, Advanced reporting. 269% more than Standard - justified only if you need the extras.

vs. Category Average

Omnisend$16/mo

Category avg$21/mo

24% below the email marketing average

Our Verdict

Omnisend scores 4.7/5 and offers a free plan - that's a rare combination. The free tier with 250 contacts and 500 emails/mo is more than enough to validate whether it fits your workflow. Start free. Move to Standard ($16/mo) when 500 contacts becomes a need, not a want. Also compare against Loops ($49/mo) before deciding.

Is Omnisend Worth the Price?

Strengths

5 points

1Combines email, SMS, and push notifications in single automation workflows
2Deep e-commerce platform integrations (Shopify, BigCommerce, etc.)
3Generous free plan with all core features, including automation
4Unique product picker for easily adding items to emails
5Built-in audience segmentation based on shopping behavior

Considerations

5 points

1Reporting and analytics are less advanced than some enterprise-level competitors
2Limited design flexibility in the email editor compared to dedicated builders
3Steep price jump when contact list grows, especially on the Pro plan
4The user interface can feel cluttered and has a moderate learning curve
5SMS credits are an additional cost on top of the monthly subscription fee

Ideal For

E-commerce SMBs & marketing teams

Which plan fits you

Free — You get 250 contacts, 500 emails/mo, 60 SMS.

Standard — $16/mo gets you 500 contacts, 6000 emails/mo, Unlimited push.

Pro — $59/mo gets you 2500 contacts, Unlimited emails, Advanced reporting.

Pricing Takeaway

★ 4.6/5

Omnisend scores 4.7/5 and offers a free plan - that's a rare combination. The free tier with 250 contacts and 500 emails/mo is more than enough to validate whether it fits your workflow. Start free. Move to Standard ($16/mo) when 500 contacts becomes a need, not a want. Also compare against Loops ($49/mo) before deciding.

24% below category avgCategory avg: $21/mo

Beyond the subscription: what to budget for

List price covers the subscription. Total cost of ownership for Omnisend typically includes additional line items that don't appear on the pricing page.

Implementation

Setup, data migration, initial configuration

Training

Onboarding, certification, admin enablement

Premium Support

SLA upgrades, dedicated CSM, 24/7 access

Required Add-ons

Features gated behind higher tiers or paid extras

Integrations

Third-party connectors, API usage, custom builds

Annual True-Up

Seat overages, usage spikes, contract reconciliation