Omnisend Pricing: Plans & Cost Calculator 2026
Usage-based pricing scales from a free tier for 250 contacts up to the $41.3/mo Pro plan, with a $11.2/mo Standard option in between.
Omnisend plans and pricing
Free
FreeBest for: Getting started / testing email marketing
- ✓500 monthly emails
- ✓250 contacts
- ✓500 Web Push notifications
- ✓all features incl SMS/push/Google Customer Match/Facebook Custom Audiences (only caps = 500 emails/250 contacts)
Omnisend pricing: the quick answer
Omnisend has a real free plan capped at 250 contacts and 500 emails a month, then Standard at $11.20/mo and Pro at $41.30/mo, both quoted at the 251 to 500 contact band as of July 7, 2026, with prices climbing as your list grows. Pay three months upfront and you save 30%, dropping Standard to $33.60 for that quarter. SMS is a separate per-message cost on Pro, around $0.009 an SMS in the US, falling to $0.007 at volume. The free tier is unusually complete; the contact-based scaling is what bites later.
- FreeFree
- Standard$11.20/mo
- Pro$41.30/mo
At $11.20/mo to start, Omnisend sits 25% below the $15/mo median across 18 email marketing tools we track.
Omnisend cost calculator
What Omnisend really costs
Standard and Pro are priced at the smallest contact band. The list size, SMS, and a spend threshold on support are what change the real bill.
Pricing Expert Take
Independent analysis · Omnisend
Value Analysis
Omnisend's free plan is the standout: 250 contacts and 500 emails a month, but with SMS, web push, and full automation all switched on, which most rivals lock behind a paywall. Standard starts at $11.20/mo and Pro at $41.30/mo, both quoted at the 251 to 500 contact band. Paying three months upfront takes 30% off, dropping Standard to $33.60 for the quarter and Pro to $123.90.
Hidden Costs
- Standard and Pro are priced at the smallest contact band; the base price scales upward as your list grows, and inactive contacts count toward the total.
- SMS is separate and billed per message, roughly $0.009 an SMS in the US falling to $0.007 at volume, with MMS limited to US and Canada.
- A dedicated account expert only becomes available once you spend over $400/mo.
Red Flags
Users warn that the base price ramps quickly for larger lists, so a database full of dead contacts gets expensive.
"pricing scales fast once you're past 25k contacts"
"Omnisend value for money is hard to beat."
Based on analysis of recent Reddit and G2 discussions.
Verdict
The free and Standard tiers are a strong, cheap way for a small Shopify store to run multi-channel campaigns, and the free plan alone will carry a lot of solo merchants. The thing to watch is the contact dropdown, because the base price rises with every band and unengaged contacts still count. For a large list where email is the whole job, Kit starting at $9/mo is worth pricing against as a flatter alternative.
Omnisend price history
Cheaper Email Marketing tools
Frequently asked questions
How does Omnisend pricing compare?
See how Omnisend's 3 pricing plans stack up against similar Email Marketing tools.
Research Reports
Sources & Data Trail · Omnisend
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.6/5 · 1,185 reviews
- 4.Capterra·Capterra verified user reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews