Omnisend Pricing: Plans & Cost Calculator 2026
Usage-based pricing scales from a free tier for 250 contacts up to the $41.3/mo Pro plan, with a $11.2/mo Standard option in between.
Omnisend plans and pricing
Free
Getting started / testing email marketing
Standard
Growing & medium businesses, email-focused
Pro
High-volume senders adding SMS power
Omnisend pricing: the quick answer
Omnisend has a real free plan capped at 250 contacts and 500 emails a month, then Standard at $11.20/mo and Pro at $41.30/mo, both quoted at the 251 to 500 contact band, with prices climbing as your list grows. SMS is a separate per-message cost on the Pro plan. The free tier is unusually complete; the contact-based scaling is what bites later.
- FreeFree
- Standard$11.20/mo
- Pro$41.30/mo
At $11.20/mo to start, Omnisend sits 25% below the $15/mo median across 19 email marketing tools we track.
Omnisend cost calculator
Omnisend Hidden Costs & Pitfalls
Standard and Pro are priced at the smallest contact band. The list size, SMS, and a spend threshold on support are what change the real bill.
Omnisend pricing, read against its live plans and category
Positioning
Omnisend's free plan is the standout: 250 contacts and 500 emails a month, but with SMS, web push, and full automation all switched on, which most rivals lock behind a paywall. Standard starts at $11.20/mo and Pro at $41.30/mo, both quoted at the 251 to 500 contact band. Paying three months upfront takes 30% off, dropping Standard to $33.60 for the quarter and Pro to $123.90.
Cost drivers
- 1Standard and Pro are priced at the smallest contact band; the base price scales upward as your list grows, and inactive contacts count toward the total.
- 2SMS is separate and billed per message, roughly $0.009 an SMS in the US falling to $0.007 at volume, with MMS limited to US and Canada.
- 3A dedicated account expert only becomes available once you spend over $400/mo.
Watch-outs
Users warn that the base price ramps quickly for larger lists, so a database full of dead contacts gets expensive.
Editor’s take
The free and Standard tiers are a strong, cheap way for a small Shopify store to run multi-channel campaigns, and the free plan alone will carry a lot of solo merchants. The thing to watch is the contact dropdown, because the base price rises with every band and unengaged contacts still count. For a large list where email is the whole job, Kit starting at $33/mo is worth pricing against as a flatter alternative.
Oleh KemFounder & Lead AnalystOmnisend price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 16, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.6/5 · 1,185 reviews | — |
| Capterra | Capterra verified user reviews · 4.7/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
Every fact on this Omnisend pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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