Moosend Contact-Tier Billing & Real Monthly Cost: 2026 Guide

Moosend has one real paid plan, Pro, priced by unique contact count, plus two quote-only tiers above it. Pro starts at $9 a month for 500 contacts, or $7 on annual billing, with unlimited sends. The price climbs steeply with your list: 50,000 contacts is $315 a month, 200,000 is $1,216, and a million runs $5,840. Above Pro sit Moosend+, a build-a-plan tier for enterprise features, and Enterprise, both priced by quote. There is no permanent free plan, only a 30-day trial. Budget from the contact tier your real list lands in, not the $9 entry.

No permanent one. Moosend offers a 30-day free trial rather than a standing free tier. After it, you move to the paid Pro plan, which starts at $9 a month for 500 contacts. There is an alternative for light senders, though: pay-as-you-go email credits, where one credit equals one email and credits never expire. That lets you pay only for what you send rather than a monthly subscription, which suits irregular or seasonal sending. So there is no free plan to run indefinitely. But the trial plus the credit option gives you two low-cost ways to use Moosend before committing to Pro.

Because Moosend prices Pro by unique contacts, and your list grew. The $9 rate is the 500-contact floor, and the price rises sharply as the list does, reaching $315 at 50,000 contacts and $1,216 at 200,000. Inactive and unsubscribed contacts stay in that total until you clear them, so a bloated list climbs a tier on its own. Sends are unlimited, so how much you email never adds to it. Clearing dead contacts a few days before you are billed drops you to a cheaper contact tier.

The enterprise-grade ones. Pro covers email campaigns, automation, landing pages, and forms with unlimited sends. It leaves out transactional email, a dedicated sending IP, SSO and SAML, hosted files, and a dedicated account manager. Those live in Moosend+, a build-a-plan tier where you assemble the add-ons you need, or in Enterprise, which bundles them. Both are quote-only, so if you need any of those capabilities, you leave the published $9 price behind and negotiate a custom rate. For a team that came to Moosend for a dedicated IP or SSO, that quote is the real cost, not the Pro sticker.

They are an alternative to a subscription, priced per email. With pay-as-you-go, you buy email credits where one credit equals one email sent, and the credits never expire, so you keep them until you use them. That makes credits the cheaper route for an irregular or seasonal sender. You pay only for the emails you actually send, rather than a monthly fee tied to your contact count. For a steady sender who emails regularly, the contact-tier Pro plan usually works out cheaper. If your sending is bursty, price a year of expected credits against twelve months of Pro before deciding.

Yes, and a generous one that stacks. Registered nonprofits get 25 percent off, and crucially that discount applies on top of the annual or biannual billing discount rather than instead of it. So a nonprofit paying annually combines the 20 percent annual saving with the 25 percent nonprofit rate, landing one of the lowest effective prices in the category. It applies to the Pro subscription. There is no separate student rate published as of July 2026. To claim the nonprofit discount, verify your organization's status with Moosend, since the stacked saving materially lowers the cost of a Pro plan for an eligible group.

At the low end, often yes. Pro's $9 rate, or $7 on annual billing, undercuts much of the category, and the nonprofit stack makes it cheaper still for eligible groups. Value holds while your list is small and you only need Pro's features. It weakens in two places. The contact-tier climb reaches thousands a month for a large list, and the quote-only tiers can cost more than a rival that bundles those features in. Sender at $7 undercuts it on the base, and Brevo includes transactional email that Moosend quotes for. So Moosend is cheapest for a small, feature-light sender.

For a small business that wants automation on a budget, it is a strong pick. The $9 Pro plan gives unlimited sends, automation, and landing pages, the discounts stack well, and pay-as-you-go credits cover irregular sending. It suits a business whose list is modest and whose needs stay within Pro. It fits less well once you need enterprise features like a dedicated IP or SSO, which move you to a quote. It also weakens once your contact list grows large enough that the tier climb bites. For those, compare the quote or the higher tier against a rival before committing.