★★★★★ 4.8 CE

Sender Pricing: Plans & Cost Calculator 2026

Starting free and topping out at $7/mo for the Professional tier, Sender offers 3 plans with a generous free option for up to 2,500 subscribers.

Email MarketingFreemiumPrice verified 5 days agoFrom $7/mo Free plan ✓

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Plans & Tiers Quick Answer Calculator Real Cost Expert Take History FAQ Sources

Sender plans and pricing

High· Verified July 2, 2026

Free Forever

Free

Best for: Businesses just starting out

✓Email newsletters
✓Email automation
✓Landing pages
✓Signup forms & popups
✓Transactional emails

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Standard

$7/mo

Best for: Growing online business

✓Up to 3 team members
✓Remove Sender branding
✓SMS messaging
✓Unlimited A/B testing
✓Unlimited landing page builder

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Professional

$14/mo

Best for: Advanced omnichannel + premium support

✓10 role-based seats
✓Free SMS
✓Unlimited email editor features
✓Advanced automation (multichannel scenarios)
✓Advanced reports (Ecommerce sales, Performance by group, Performance by inbox provider)

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Sender pricing: the quick answer

Quick answerLast verified: July 2, 2026High

Sender keeps a Free Forever plan that covers up to 2,500 subscribers and 15,000 emails a month on one seat, then charges $7/mo for Standard and $14/mo for Professional as of July 7, 2026, both starting at the lowest subscriber band and rising as your list grows. The email allowance tracks subscriber count: Standard gives 12 times your subscribers, Professional 24 times. Displayed prices exclude VAT, which runs 5 to 25% by country, and SMS credits are billed separately by destination. Genuinely cheap at the entry point, with the usual budget-tool caveat on deliverability.

Free ForeverFree
Standard$7/mo
Professional$14/mo

Use the interactive Sender pricing calculator to estimate your exact monthly cost at your team size, with annual-billing savings and the hidden costs counted in.

Free tier

Yes

Billing model

Freemium

Cheapest paid

$7/mo

Annual discount

Not offered

At $7/mo to start, Sender sits 53% below the $15/mo median across 18 email marketing tools we track.

Sender cost calculator

What Sender really costs

What sits on top of the plan fee

The $7 and $14 stickers are the entry-band prices before tax. What follows is what sits on top of them.

VAT on top of every price

Sender quotes prices without VAT, and the rate runs anywhere from 5 to 25% depending on where you are billed. So the $7 Standard plan is closer to $8 to $8.75 once a mid-range VAT is applied, and a buyer in a high-VAT country pays noticeably more than the number on the pricing page. Add local tax before comparing Sender against a VAT-inclusive rival.

5-25% VAT added

Subscriber-band scaling

Both paid plans start at the smallest subscriber band and climb through 22 bands up to 200,000 subscribers. The email allowance moves with it, since Standard grants 12 times your subscriber count in monthly sends and Professional 24 times. A list that grows from 5,000 to 50,000 subscribers is well past the entry price, so size the plan against your projected list, not today's.

scales by subscriber band

SMS credits sold separately

SMS is not baked into the plan price. Credits are bought on top and priced by destination country, so the same campaign costs different amounts depending on where your recipients are. Professional bundles a small SMS allowance, but any real SMS volume is a separate purchase you should budget apart from the subscription.

per-country rate

Pricing Expert Take

Independent analysis · Sender

Verified Pricing Data

Value Analysis

$7/mo53% below median

Category median: $15/moBased on 18 products in this category

Sender's Free Forever plan is unusually generous: 2,500 subscribers and 15,000 emails a month, with automation and transactional email included, on one seat. Paid tiers start low, Standard at $7/mo and Professional at $14/mo, both quoted at the smallest subscriber band. The email allowance scales with your list, 12 times subscribers on Standard and 24 times on Professional, so the value holds as long as your send-to-subscriber ratio stays reasonable.

Hidden Costs

Displayed prices exclude VAT, which runs 5 to 25% by country, so the $7 sticker is really $8 or more once tax lands.
Both paid plans start at the entry subscriber band and step up through 22 bands to 200,000 subscribers.
SMS credits are sold separately and priced by destination country; only a small SMS allowance is bundled on Professional.

Red Flags

The budget model shows up in delivery. Users report campaigns going out late and worry about shared-IP quality on the low tiers.

"The price isn't bad for the features but sending seems to always be delayed."
Reddit

Based on analysis of recent Reddit and G2 discussions.

Verdict

For a bootstrapped creator or small store, the Free Forever plan or the $7/mo Standard tier is a lot of email tool for very little money, especially with automation on the free plan. The caveats are real though: add VAT to every quoted price, watch the subscriber band as your list grows, and budget SMS on its own. If flawless deliverability at scale is the priority, Kit starting at $29/mo is the steadier choice.

ComparEdge EditorialUpdated: July 2, 2026