Sender Pricing: Plans & Cost Calculator 2026
Starting free and topping out at $14/mo for Professional, Sender offers three self-serve plans plus a custom Enterprise tier, with a generous free option for up to 2,500 subscribers.
Sender plans and pricing
Free Forever
Businesses just starting out
Standard
Growing online business
Professional
Advanced omnichannel + premium support
Enterprise
Large organisations
Sender pricing: the quick answer
Sender keeps a Free Forever plan that covers up to 2,500 subscribers and 15,000 emails a month on one seat, then charges $7/mo for Standard and $14/mo for Professional as of July 16, 2026, both starting at the lowest subscriber band and rising as your list grows. That makes three self-serve plans, plus a custom Enterprise tier quoted by sales for larger senders. The email allowance tracks subscriber count: Standard gives 12 times your subscribers, Professional 24 times. Displayed prices exclude VAT, which runs 5 to 25% by country, and SMS credits are billed separately by destination. Genuinely cheap at the entry point, with the usual budget-tool caveat on deliverability.
- Free ForeverFree
- Standard$7/mo
- Professional$14/mo
- EnterpriseCustom
At $7/mo to start, Sender sits 53% below the $15/mo median across 19 email marketing tools we track.
Sender cost calculator
Sender Hidden Costs & Pitfalls
The $7 and $14 stickers are the entry-band prices before tax. What follows is what sits on top of them.
Sender pricing, read against its live plans and category
Positioning
Sender's Free Forever plan is unusually generous: 2,500 subscribers and 15,000 emails a month, with automation and transactional email included, on one seat. Paid tiers start low, Standard at $7/mo and Professional at $14/mo, both quoted at the smallest subscriber band. The email allowance scales with your list, 12 times subscribers on Standard and 24 times on Professional, so the value holds as long as your send-to-subscriber ratio stays reasonable.
Cost drivers
- 1Displayed prices exclude VAT, which runs 5 to 25% by country, so the $7 sticker is really $8 or more once tax lands.
- 2Both paid plans start at the entry subscriber band and step up through 22 bands to 200,000 subscribers.
- 3SMS credits are sold separately and priced by destination country; only a small SMS allowance is bundled on Professional.
Watch-outs
The budget model shows up in delivery. Users report campaigns going out late and worry about shared-IP quality on the low tiers.
Editor’s take
For a bootstrapped creator or small store, the Free Forever plan or the $7/mo Standard tier is a lot of email tool for very little money, especially with automation on the free plan. The caveats are real though: add VAT to every quoted price, watch the subscriber band as your list grows, and budget SMS on its own. If flawless deliverability at scale is the priority, Kit starting at $33/mo is the steadier choice.
Oleh KemFounder & Lead AnalystSender price history
Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 16, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.7/5 · 246 reviews | — |
| Capterra | Capterra verified user reviews · 4.6/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| PeerSpot | PeerSpot enterprise peer reviews | — |
Every fact on this Sender pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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