What are the key differences between Sender's Free and Standard plans?

The Free plan offers 2500 subscribers and 15,000 emails/month. Upgrading to the Standard plan for $10/month doubles your email sending capacity to 30,000 emails/month for the same subscriber count. Standard also unlocks advanced features like A/B testing, advanced automation, and priority support, empowering more sophisticated marketing campaigns.

When should I consider upgrading from my current Sender plan?

You should upgrade from the Free plan if you exceed 15,000 emails/month or require advanced features like A/B testing. Upgrade from Standard ($10/month) to Professional ($35/month) when your email volume surpasses 30,000 emails/month, needing up to 60,000 emails/month. The Enterprise plan is for custom sending needs, including dedicated IPs and tailored solutions.

Does Sender offer a discount for annual billing, and is it worthwhile?

Sender provides significant savings when you choose annual billing for our Standard and Professional plans. Paying annually offers a reduced overall cost compared to monthly payments over the year. This option is ideal for users committed to Sender long-term, ensuring continuous service at a more budget-friendly rate.

How does Sender's pricing scale for growing teams or multiple users?

Sender's pricing is based on your subscriber count and email sending volume, not per-seat. This means you can add unlimited team members to your account without incurring additional costs. Your plan scales with your audience and email needs, allowing your team to grow and collaborate freely without affecting your monthly subscription fee.

Are there any special discounts for startups, nonprofits, or educational institutions?

Sender proudly supports qualifying startups and registered non-profit organizations with special discounted pricing. We believe in empowering growth for these communities. Please contact our sales team directly with details about your organization to discuss eligibility and available reduced rates. We do not currently offer student discounts.

What are the hidden costs of Sender beyond the subscription price?

Beyond the Sender subscription, organizations typically budget for implementation and data migration, user training and onboarding, premium support tier upgrades, required add-on features, third-party integrations, and annual true-up costs from seat overages. These costs can add 20-80% to the base subscription price depending on team size and deployment complexity.

Does Sender charge for implementation or setup?

Sender may charge for professional services, data migration, and initial configuration, particularly for enterprise deployments. These costs are typically not listed on the public pricing page and are negotiated separately. Request a total cost of ownership estimate before signing.

Is Sender pricing stable or does it change frequently?

Sender pricing has been stable over the last 90 days based on our monitoring. We verify pricing on a rolling 30-day cadence and log all changes in our public changelog.

Home›Email Marketing›Sender›Pricing

Sender Pricing Plans and Tiers 2026

An all-in-one email and SMS marketing platform offering advanced automation and generous features on an affordable free plan.

Email MarketingFreemiumPrice verified May 21, 2026From $15/moFree plan ✓

·4 plans·★★★★★4.7/5 G2

Full Review →

Alternatives to Sender →Compare with others →

Plans Analysis Worth It?True Cost Price History Alternatives FAQ Sources

All Plans & Pricing

High confidence· Verified May 21, 2026

Free Forever

Free

Best for: You get 2500 subscribers, 15K emails/mo

✓Up to 2,500 subscribers
✓Up to 15,000 emails per month
✓Email automation workflows
✓Subscription forms and popups
✓Audience segmentation
✓Standard email templates

Get Started Free →

Standard

$15/mo

Best for: $15/mo gets you 2500 subscribers, 30K emails/mo, SMS, Automation

✓Up to 2,500 subscribers
✓Up to 30,000 emails per month
✓SMS and MMS marketing
✓Multi-user access
✓Automated email campaigns
✓24/7 live chat support

Start Plan →

Professional

$35/mo

Best for: $35/mo gets you 2500 subscribers, 60K emails/mo, Animated countdown

✓Up to 2,500 subscribers
✓Up to 60,000 emails per month
✓Animated countdown timers
✓Advanced reporting and analytics
✓Dedicated IP address option
✓Priority support

Start Plan →

Enterprise

Custom

Best for: Custom pricing for Dedicated IP, Custom sending, Dedicated manager

✓Custom subscriber and email limits
✓Dedicated account manager
✓Dedicated IP address
✓Custom integrations
✓Advanced security and SLA

Contact Sales →

Pricing Analysis

Overview

Sender - Affordable email and SMS marketing for small to medium businesses. The free tier gets you 2500 subscribers, 15K emails/mo - a real plan, not a 14-day trial. Upgrading to Standard ($15/mo) unlocks 2500 subscribers and 30K emails/mo. At $15/mo, Sender undercuts the $20/mo category average by 50%. For comparison, Loops starts at $49 and MailerLite at $10. The gap between Standard ($10) and Professional ($35) is significant - the 4x multiplier only makes sense if you need 2500 subscribers.

Cost Per User

Standard$15/mo

Flat rate: cost doesn't scale with team size

Professional$35/mo

Flat rate: cost doesn't scale with team size

Which Plan Is Right for You?

Free ForeverFREE

You get 2500 subscribers, 15K emails/mo. What's locked behind the paywall: 30k emails/mo, sms, automation. If those matter, Standard at $10/mo is the next step. Good enough for solo use and evaluation.

Standard$10/mo

$15/mo gets you 2500 subscribers, 30K emails/mo, SMS, Automation. The sweet spot for professionals who've maxed out the free plan and need 30K emails/mo, SMS.

Professional$35/mo

$35/mo gets you 2500 subscribers, 60K emails/mo, Animated countdown. 250% more than Standard - justified only if you need the extras.

EnterpriseCUSTOM

Custom pricing for Dedicated IP, Custom sending, Dedicated manager. Always negotiate - ask for pilot pricing if testing with <50 seats, and push for annual discount commitments. Compare enterprise quotes against Loops's equivalent tier.

vs. Category Average

Sender$15/mo

Category avg$21/mo

29% below the email marketing average

Our Verdict

Sender scores 4.5/5 and offers a free plan - that's a rare combination. The free tier with 2500 subscribers and 15K emails/mo is more than enough to validate whether it fits your workflow. Start free. Move to Standard ($15/mo) when 2500 subscribers becomes a need, not a want. Also compare against Loops ($49/mo) before deciding.

Is Sender Worth the Price?

Strengths

5 points

1Generous free plan with all features, up to 15,000 emails/mo
2Integrated email, SMS, and push notifications on all plans
3Free plan includes advanced automation and segmentation features
4Simple, drag-and-drop editor for emails and pop-ups
5Pay-as-you-go credits available for infrequent senders

Considerations

5 points

1Limited native integrations compared to larger competitors
2Reporting and analytics are functional but lack deep insights
3No dedicated landing page builder included in the platform
4User interface can feel basic and less polished than premium tools
5A/B testing is limited to subject lines and sender info only

Ideal For

Budget-conscious SMBs & e-commerce

Which plan fits you

Free Forever — You get 2500 subscribers, 15K emails/mo.

Standard — $15/mo gets you 2500 subscribers, 30K emails/mo, SMS, Automation.

Professional — $35/mo gets you 2500 subscribers, 60K emails/mo, Animated countdown.

Pricing Takeaway

★ 4.7/5

29% below category avgCategory avg: $21/mo

Beyond the subscription: what to budget for

List price covers the subscription. Total cost of ownership for Sender typically includes additional line items that don't appear on the pricing page.

Implementation

Setup, data migration, initial configuration

Training

Onboarding, certification, admin enablement

Premium Support

SLA upgrades, dedicated CSM, 24/7 access

Required Add-ons

Features gated behind higher tiers or paid extras

Integrations

Third-party connectors, API usage, custom builds

Annual True-Up

Seat overages, usage spikes, contract reconciliation