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★★★★★ 4.6 CE
ActiveCampaign Pricing: Plans & Features 2026
ActiveCampaign has no free tier, with custom pricing for enterprise plans. The Pro plan at $79/mo is the standard for advanced automation.
ActiveCampaign plans and pricing
High· Verified June 28, 2026
14-day free trial·No credit card required
Starter
FreeBest for: Get started with personalized email marketing campaigns
- ✓Email marketing
- ✓Basic marketing automation
- ✓Drag-and-drop email editor
- ✓Site tracking
- ✓Basic forms
View on vendor site
MOST POPULARPlus
FreeBest for: Go further with automation and powerful customer insights
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Standard segmentation
- ✓Unlimited automation actions
View on vendor site
Enterprise
FreeBest for: Run email marketing at scale with enterprise-level support
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Premium segmentation
- ✓Unlimited automation actions
View on vendor site
Pro
$79/user/mobilled annually$948/yr
Best for: Unlock enhanced email orchestration
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Advanced segmentation
- ✓Unlimited automation actions
View on vendor site
Pricing Expert Take
Independent analysis · ActiveCampaign
Verified Pricing Data
Value Analysis
ActiveCampaign positions itself as a premium automation powerhouse, but its pricing scales aggressively compared to the category median of $30/mo. While the Starter plan offers basic email marketing and site tracking, you must upgrade to the Plus plan to unlock landing pages and a built-in CRM. The Pro plan introduces predictive AI and advanced reporting, but the cost quickly becomes prohibitive for growing lists. For businesses requiring deep automation, the feature set justifies the premium, but simple senders will find it overpriced.
Hidden Costs
- Custom domain sending limits: ActiveCampaign requires a minimum $350/mo spend to use your own domain for sending.
- Contact list scaling: Tiered pricing scales dramatically and deceptively based on total contact list size rather than active senders.
Red Flags
Users report sudden, steep price hikes with little warning, including recent billing increases of over 29%. Customer support response times have also degraded significantly compared to previous years.
"noticed my bills went up 29.5+% this month as they transitioned"
"wants $350/mo minimum to allow the use of your own domain"
Based on analysis of recent Reddit and G2 discussions.
Green Wins
ActiveCampaign offers affordable starting at $15/mo.
- Affordable starting at $15/mo
- Highly rated (4.5/5 on review platforms)
- 48 key features including Email Marketing and Marketing Automation
User Voices
"ActiveCampaign operates on a tiered pricing model that starts deceptively low but scales dramatically"
"ActiveCampaign's optimisation features are great (split testing, dynamic content, machine learning content etc)"
"ActiveCampaign is pricing itself out. Major complaints about support."
Verdict
Choose the Starter plan if you only need basic automations, or the Pro plan if you require predictive AI and advanced segmentation. If you want straightforward, easier-to-use email marketing without the complex pricing traps, choose Mailchimp at $30/mo.
ComparEdge EditorialUpdated: June 28, 2026
What ActiveCampaign really costs
Beyond the subscription: what to budget for
List price covers the subscription. Total cost of ownership for ActiveCampaign typically includes additional line items that don't appear on the pricing page.
Implementation
Setup, data migration, initial configuration
Training
Onboarding, certification, admin enablement
Premium Support
SLA upgrades, dedicated CSM, 24/7 access
Required Add-ons
Features gated behind higher tiers or paid extras
Integrations
Third-party connectors, API usage, custom builds
Annual True-Up
Seat overages, usage spikes, contract reconciliation
ActiveCampaign price history
Expert verified·Updated July 1, 2026
Price & Data Intelligence SyncLast verified: June 28, 2026 · CE-EMAIL-2026W23-F25975 · ✓ Pricing updated Jun 3, 2026
Up to date
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Frequently asked questions
How does ActiveCampaign pricing compare?
See how ActiveCampaign's 4 pricing plans stack up against similar Email Marketing tools.
Research Reports
Sources & Data Trail · ActiveCampaign
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.5/5 · 14,682 reviews
- 4.Capterra·Capterra verified user reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews