ActiveCampaign Pricing: Plans & Cost Calculator 2026
ActiveCampaign has no free tier, with custom pricing for enterprise plans. The Pro plan at $79/mo is the standard for advanced automation.
ActiveCampaign plans and pricing
Starter
Get started with personalized email marketing campaigns
Plus
Go further with automation and powerful customer insights
Pro
Unlock enhanced email orchestration
Enterprise
Run email marketing at scale with enterprise-level support
ActiveCampaign pricing: the quick answer
ActiveCampaign runs $15 to $145 per month billed annually as of July 8, 2026 across four tiers, and every price is the floor for 1,000 email contacts, not a fixed rate. Starter is $15/mo, Plus is $49/mo, Pro is $79/mo with predictive sending and generative AI, and Enterprise is $145/mo with SSO and a dedicated account team. There is no free plan and no monthly rate on the pricing page. The surprise comes as the list grows: prices climb through contact bands past 200,000 contacts, so the $15 entry is the smallest bill you will ever pay.
- Starter$15/mo, annual
- Plus$49/mo, annual
- Pro$79/mo, annual
- Enterprise$145/mo, annual
ActiveCampaign cost calculator
ActiveCampaign Hidden Costs & Pitfalls
The published prices all assume 1,000 contacts and an annual commitment. Two things move the real number: how big your list gets, and whether you can stomach paying only once a year.
ActiveCampaign pricing, read against its live plans and category
Positioning
ActiveCampaign sells itself as a premium automation platform, and the annual prices reflect that against a category median near $13/mo: Starter at $15/mo, Plus at $49/mo, Pro at $79/mo, Enterprise at $145/mo. The catch behind all four is that they are the 1,000-contact floor, not a flat rate. Starter gives you email and site tracking but caps automations at five actions; Plus opens landing pages and unlimited actions; Pro adds predictive sending and generative AI. The feature depth is real, but a simple newsletter sender is paying for machinery they will not use.
Cost drivers
- 1Every listed price is the 1,000-contact floor, and the plan re-prices upward through contact bands past 200,000 contacts, with the full per-band table not published on the page.
- 2Billing is annual-only in the public display, so the sticker is a yearly commitment (roughly $948 up front for Pro at the base band), and monthly rates at checkout run higher.
- 3The Enhanced CRM add-on that unlocks sales pipelines is priced separately from the base plan and not shown on the grid.
Watch-outs
Buyers report sharp price increases with little warning, including recent jumps around 29 percent during a pricing transition, and a steep minimum to send from your own domain. Support responsiveness has also drawn complaints compared with earlier years.
Strengths
The automation engine is genuinely strong, and the entry price is low for what the platform can do once you use it fully.
- Deep automation with predictive sending and generative AI on Pro
- Highly rated across review platforms for its automation builder
- 30-day money-back guarantee lowers the risk of committing annually
What users say
“ActiveCampaign operates on a tiered pricing model that starts deceptively low but scales dramatically”
“ActiveCampaign”
Editor’s take
Starter at $15/mo works if you only need basic automations, and Pro at $79/mo is the right pick if predictive AI and advanced segmentation are the point. Just price it at your real list size, not the 1,000-contact floor, before you commit for a year. If the band-scaling and annual lock-in wear on you, Mailchimp is a more forgiving option for simpler sending.
Oleh KemFounder & Lead AnalystActiveCampaign price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.5/5 · 14,682 reviews | — |
| Capterra | Capterra verified user reviews · 4.6/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| PeerSpot | PeerSpot enterprise peer reviews | — |
Every fact on this ActiveCampaign pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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