ActiveCampaign Pricing Plans and Tiers 2026
Marketing automation and CRM platform for customer experience automation
All Plans & Pricing
Starter
Best for: At $15/mo (1K contacts, annual), it's the cheapest entry with basic email automation
- ✓$15/mo billed annually (for 1,000 contacts)
- ✓Email marketing
- ✓Marketing automation (5 actions per automation)
- ✓Limited segmentation
- ✓Standard CRM & ecommerce integrations
- ✓Active Intelligence (limits apply)
- ✓1 user
- ✓14-day free trial
Plus
Best for: Unlimited automation actions and landing pages at $49/mo (1K contacts)
- ✓$49/mo billed annually (for 1,000 contacts)
- ✓Email marketing
- ✓Marketing automation (unlimited actions)
- ✓Standard segmentation
- ✓Landing pages
- ✓Active Intelligence (limits apply)
- ✓Standard CRM & ecommerce integrations
- ✓1 user
Pro
Best for: recommended tier: full Active Intelligence AI, predictive content, advanced segmentation, and attribution tracking
- ✓$79/mo billed annually (for 1,000 contacts): Most Popular
- ✓Email marketing
- ✓Unlimited automation actions
- ✓Advanced segmentation
- ✓Landing pages
- ✓Active Intelligence (full)
- ✓Predictive & conditional content (AI-powered)
- ✓Attribution & conversion tracking
- ✓Standard CRM & premium ecommerce integrations
- ✓3 users
Enterprise
Best for: Custom objects, SSO, and dedicated account team
- ✓$145/mo billed annually (for 1,000 contacts)
- ✓Everything in Pro
- ✓Premium segmentation
- ✓Premium CRM & ecommerce integrations
- ✓Custom objects
- ✓Single Sign-On (SSO)
- ✓Dedicated account team
- ✓5 users
WhatsApp Plus
Best for: professional teams
- ✓$112/mo billed annually (Email 1K + WhatsApp 5K contacts)
- ✓Email + WhatsApp combined plan
- ✓Shared team inbox
- ✓Broadcast and automated messaging
- ✓Standard segmentation
- ✓Unlimited automation actions
- ✓Landing pages
- ✓Up to 5 lines, 1 user
WhatsApp Pro
Best for: professional teams
- ✓$142/mo billed annually (Email 1K + WhatsApp 5K contacts)
- ✓Email + WhatsApp combined plan
- ✓Advanced segmentation
- ✓Predictive & conditional content
- ✓Advanced flows + team assignments
- ✓Attribution & conversion tracking
- ✓3 users, up to 5 lines
Pricing Analysis
Overview
ActiveCampaign offers Email, WhatsApp, and combined Email+WhatsApp plans. Email plans: Starter ($15/mo), Plus ($49), Pro ($79), Enterprise ($145): all billed annually for 1K contacts. Prices scale with contact count. AI features called 'Active Intelligence': limited on lower tiers, full on Pro+. No permanent free plan, 14-day free trial available.
Cost Per User
Which Plan Is Right for You?
At $15/mo (1K contacts, annual), it's the cheapest entry with basic email automation. But 5-actions-per-automation limit is very restrictive: most real workflows need more. Push to Plus quickly.
Unlimited automation actions and landing pages at $49/mo (1K contacts). The practical minimum for serious email marketing. Still limited on AI and tracking.
The recommended tier: full Active Intelligence AI, predictive content, advanced segmentation, and attribution tracking. At $79/mo for 1K contacts, compare against Klaviyo ($45/mo) and HubSpot Marketing ($800/mo+).
Custom objects, SSO, and dedicated account team. Worth it for large orgs with complex CRM requirements. Negotiate heavily: enterprise pricing is flexible.
vs. Category Average
25% below the email marketing average
Our Verdict
ActiveCampaign Pro at $79/mo is the go-to for sophisticated email automation with AI. Pricing scales with contacts: can get expensive at high volumes. Strong automation capabilities compared to Mailchimp. Compare against Klaviyo (better ecommerce) and HubSpot (better CRM integration) before Enterprise.
Is ActiveCampaign Worth the Price?
Strengths
- 1Affordable starting at $15/mo
- 2Highly rated (4.5/5 on review platforms)
- 348 key features including Email Marketing and Marketing Automation
- 4Multiple pricing tiers (4 plans) to match different needs
- 5AI-powered features built in
Considerations
- 1No free plan available
- 2Email deliverability depends on list hygiene
Ideal For
Mid-Market Marketing Automators
Which plan fits you
Pricing Takeaway
★ 4.5/5ActiveCampaign Pro at $79/mo is the go-to for sophisticated email automation with AI. Pricing scales with contacts: can get expensive at high volumes. Strong automation capabilities compared to Mailchimp. Compare against Klaviyo (better ecommerce) and HubSpot (better CRM integration) before Enterprise.
ActiveCampaign Price History
Currently TrackingComparEdge is tracking ActiveCampaign pricing. No changes recorded since monitoring began.
More Affordable Alternatives
Frequently Asked Questions
How does ActiveCampaign pricing compare?
See how ActiveCampaign's 6 pricing plans stack up against similar Email Marketing tools.
Sources
- 1.ActiveCampaign Official Pricing–Vendor pricing page
- 2.ActiveCampaign Official Website–Official product website