Fathom Analytics Pricing: Plans & Cost Calculator 2026
Up to 100K PV/mo at $15/mo targets low-traffic sites, with 11 plans up to $470/mo. Pay more than Plausible for better uptime and a polished UI.
Fathom Analytics plans and pricing
Up to 100K PV/mo
Ideal for individuals or small projects needing basic analytics
Up to 200K PV/mo
Suitable for growing businesses requiring more robust analytics capabilities
Up to 500K PV/mo
established businesses or agencies with higher traffic and advanced needs
Up to 1M PV/mo
Up to 2M PV/mo
Up to 5M PV/mo
Up to 10M PV/mo
Up to 15M PV/mo
Up to 20M PV/mo
Up to 25M PV/mo
Over 25M PV/mo
Fathom Analytics pricing: the quick answer
Fathom Analytics charges by pageview band, not by seat, starting at $15/mo for up to 100,000 pageviews as of July 14, 2026, with no free tier and only a 7-day trial. Prices step up with traffic: $25/mo at 200K, $45/mo at 500K, $60/mo at 1M, and on up to $470/mo at 25M before you reach contact-sales territory. Annual billing hands you two months free, so the entry band is $150 a year. Custom events count against your pageview cap, which trips up sites that fire a lot of them.
- Up to 100K PV/mo$15/mo
- Up to 200K PV/mo$25/mo
- Up to 500K PV/mo$45/mo
- Up to 1M PV/mo$60/mo
- Up to 2M PV/mo$100/mo
- Up to 5M PV/mo$140/mo
- Up to 10M PV/mo$200/mo
- Up to 15M PV/mo$290/mo
- All 11 plans below
At $15/mo to start, Fathom Analytics sits 69% below the $49/mo median across 5 analytics & bi tools we track.
Fathom Analytics cost calculator
Fathom Analytics Hidden Costs & Pitfalls
The sticker price is honest and there is no seat math to do. What moves your bill is traffic, and a couple of counting rules decide which band you land in.
Fathom Analytics pricing, read against its live plans and category
Positioning
Fathom Analytics positions itself as a highly accessible alternative to traditional tracking, with its Up to 100K PV/mo plan debuting at $15/mo and the Up to 200K PV/mo plan at $25/mo, both well below the category median of $45/mo. Even its Up to 500K PV/mo plan at $45/mo only just touches the median, offering exceptional value by including unlimited sites, unlimited team members, and full API access across all tiers. The flat-rate feature set means users do not have to pay premium rates just to unlock core capabilities like ecommerce tracking or shared dashboards.
Cost drivers
- 1Traffic-based overage fees apply if monthly pageview limits for your tier are exceeded.
- 2No free tier is available, meaning testing requires a paid commitment from day one.
- 3Transaction-based pricing elements can increase the baseline monthly cost as your site scales.
Watch-outs
Users note that while the platform is highly intuitive, the pricing can feel steep for low-traffic sites or personal blogs when compared to free alternatives. Some customers express frustration that the entry-point of $15/mo plus transaction-based scaling becomes expensive relative to the simple feature set.
Strengths
The Up to 100K PV/mo plan at $15/mo offers bypasses ad-blockers for more accurate traffic data.
- Bypasses ad-blockers for more accurate traffic data
- Single-page dashboard shows all key metrics at a glance
- GDPR, CCPA, ePrivacy, PECR compliant by default
What users say
“pricing, it feels expensive for what it offers.”
“I use and love Fathom Analytics... Pricing isn”
Editor’s take
The Up to 100K PV/mo and Up to 200K PV/mo plans are ideal for privacy-conscious businesses and content creators who want to escape complex tracking setups without paying enterprise rates. For advanced product analytics and deep behavioral tracking, consider PostHog for its generous free tier.
Oleh KemFounder & Lead AnalystFathom Analytics price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.8/5 · 17 reviews | — |
| Capterra | Capterra verified user reviews · 4.8/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
Every fact on this Fathom Analytics pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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