Users, this cookie-free tracker bypasses ad-blockers for accurate data. Plans start at $15/mo for a single-page dashboard.
Fathom Analytics works well when you need a fast, cookie-free alternative to track basic website traffic without the setup complexity of GA4. The friction starts when you require detailed reports, custom data segmentation, or user path analysis to evaluate visitor behavior. Before buying, compare vs Google Analytics: Google Analytics provides free, advanced custom report building and funnel visualization at the cost of complex menus and cookie consent requirements.
Oleh KemFounder & Lead AnalystFathom routes EU visitor data through EU servers with no US data transfers, satisfying legal review for GDPR-compliant analytics without a data processing amendment.
One Fathom account tracks unlimited sites under a single billing line, letting agencies add a new client domain without provisioning separate accounts or managing multiple dashboards.
Fathom processes every hit without sampling, so low-traffic pages and campaign landing pages report accurate visitor counts rather than statistical approximations.
Best for: Ideal for individuals or small projects needing basic analytics
Best for: Suitable for growing businesses requiring more robust analytics capabilities
Best for: established businesses or agencies with higher traffic and advanced needs
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Prices last verified June 28, 2026
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