PostHog Pricing: Plans & Cost Calculator 2026
Usage-based pricing starts with a free tier, and paid plans range up to $2000/mo as you scale modules.
PostHog plans and pricing
Free
Everyone getting started
Pay-as-you-go
Growing teams needing more
Boost
Starting at $250/mo, Boost is tailored for growing teams needing enhanced analytics and support
Scale
At $750/mo, the Scale plan is for larger organizations requiring advanced features and dedicated resources
Enterprise
The Enterprise plan, priced at $2000/mo, offers the most comprehensive solution with custom support and advanced security
PostHog pricing: the quick answer
PostHog is free to start and stays free within monthly limits: 1M analytics events, 5,000 session recordings, and 1M feature flag requests at no cost as of July 14, 2026, with unlimited team members. Past those limits you switch to pay-as-you-go, where analytics events run from $0.00005 each and drop as volume grows, session replays from $0.005 a recording, and feature flags from $0.0001 a request. Flat platform packages sit on top: Boost at $250/mo, Scale at $750/mo, and Enterprise at $2,000/mo. Identified events cost roughly five times more than anonymous ones.
- FreeFree
- Pay-as-you-goFree
- Boost$250/mo
- Scale$750/mo
- Enterprise$2000/mo
At $250/mo to start, PostHog sits 1371% above the $17/mo median across 5 analytics & bi tools we track.
PostHog cost calculator
PostHog Hidden Costs & Pitfalls
The free tier is real and the per-unit rates are low, which is exactly how PostHog gets you. The bill is built from a dozen separate meters, and a couple of them cost far more than the headline rate suggests.
PostHog pricing, read against its live plans and category
Positioning
PostHog is positioned as a premium, high-tier platform with a starting entry point that looks deceptively cheap but scales rapidly. While the category median price sits at a modest $45/mo, PostHog jumps from a Free and Pay-as-you-go tier straight to the $250/mo Boost plan, scaling up to $750/mo for Scale and $2000/mo for Enterprise. For early-stage startups, the generous free tier offers incredible value with unlimited team members and real-time dashboards. However, for high-volume applications, the steep jump to the $250/mo and $750/mo tiers makes it a major financial commitment that is only worth it if you actively use its full suite of session replays and feature flags.
Cost drivers
- 1High-volume event overages on the Pay-as-you-go tier once free monthly limits are exceeded.
- 2Self-hosting infrastructure costs, as the self-hosted version restricts key features, forcing users onto the managed cloud.
Watch-outs
The primary billing trap lies in scaling event volumes, where high-traffic consumer applications can face sudden, massive bills if event tracking is not strictly capped. Users also note that trying to avoid these cloud costs by self-hosting backfires due to artificial feature limitations.
Strengths
The Boost plan at $250/mo offers open source with self-hosting option.
- Open source with self-hosting option
- Generous free tier (1M events)
- All-in-one analytics suite
What users say
“Posthog can also become expensive at scale.”
“Posthog is good. Used it mostly for analytics. It”
Editor’s take
Bootstrapped startups and small teams should stick to the Pay-as-you-go tier to exploit the generous free monthly event allowances. Mid-market B2B SaaS companies with clear tracking plans should opt for the $250/mo Boost plan to secure HIPAA compliance and SSO. If you only need simple, privacy-focused web metrics without complex product event tracking, choose Plausible Analytics at $9/mo as a highly affordable alternative.
Oleh KemFounder & Lead AnalystPostHog price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.5/5 · 1,048 reviews | — |
Every fact on this PostHog pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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