Drip Pricing: Plans & Cost Calculator 2026
The Drip plan starts at $39/mo for up to 2,500 contacts. Cheaper alternatives like MailerLite offer free tiers to start.
Drip plans and pricing
Drip
Ecommerce brands; pricing by list size + send volume
Drip pricing: the quick answer
Drip is a single plan starting at $39/mo for up to 2,500 contacts, with no free tier and no separate feature tiers. That one plan re-prices on a list-size slider, so it climbs steadily as your audience grows past 2,500 contacts. Email sends are unlimited at every band. Billing is monthly only, with no annual option, and a free migration is included when you switch in.
- Drip$39/mo
At $39/mo to start, Drip sits 200% above the $13/mo median across 19 email marketing tools we track.
Drip cost calculator
Drip Hidden Costs & Pitfalls
Drip has one plan and one variable: how many active people are on your list. The sticker is the smallest band, and the price moves up the slider from there, so the cost that matters is the band you will actually sit in.
Drip pricing, read against its live plans and category
Positioning
Starting at $39/mo, the entry-level Drip plan is Drip's only public offering, with no free trial or transparent pricing for higher tiers. While the price is higher than average, the plan includes unlimited email sends, multi-channel automation, and onsite campaigns. For growing e-commerce brands, the premium is justified by the unrestricted sending volume and advanced event tracking. However, smaller list owners might find the starting price steep compared to budget competitors.
Cost drivers
- 1Pricing is straightforward; no documented hidden fees or overage traps found.
Watch-outs
The pricing structure scales sharply as your contact list grows, meaning fast-growing businesses can face rapid, automatic tier upgrades.
Strengths
The Drip plan at $39/mo offers strong user ratings (4.4/5).
- Strong user ratings (4.4/5)
- 15 key features including Drip Marketing and Automation Workflows
- API access for custom integrations
What users say
“Is DRIP worth it? I tested it on historical data and have my doubts.”
“used Drip for a month with plans to integrate further... but not going to touch it again”
Editor’s take
E-commerce brands with high-frequency sending needs should choose the Drip plan at $39/mo to take advantage of unlimited sends and deep behavior tracking. If you have a smaller list and do not need advanced e-commerce automations, look at Kit starting at a lower price point as a stronger budget alternative.
Oleh KemFounder & Lead AnalystDrip price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.4/5 · 474 reviews | — |
| Capterra | Capterra verified user reviews · 4.4/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
Every fact on this Drip pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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