Amplitude Pricing: Plans & Cost Calculator 2026
Starter at $49/mo targets growing teams needing session replay, while the free tier offers basic analytics for 0 dollars.
Amplitude plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Starter
Individuals and explorers getting started
Plus
Small teams finding product-market fit
Growth
Businesses looking to scale
Enterprise
Larger enterprises with complex requirements
Amplitude pricing: the quick answer
Amplitude prices on usage, not seats, and starts free as of July 16, 2026. The Starter plan is free forever for up to 10,000 monthly tracked users, or MTUs, and 2 million events, with session replay included. Plus starts at $49 a month, billed annually, which is $582 a year at 1,000 MTUs, or $0.049 per MTU, scaling to 300,000 MTUs. Growth and Enterprise are custom-quoted with no public price. Because it bills by MTUs, not logins, your whole team can use it and the cost tracks your product's user count.
- StarterFree
- Plus$49/user/mo
- GrowthCustom
- EnterpriseCustom
At $49/mo to start, Amplitude sits 15% below the $57.50/mo median across 4 analytics & bi tools we track.
Amplitude cost calculator
Amplitude Hidden Costs & Pitfalls
Amplitude's bill is driven by volume, so the real cost questions are how many tracked users you have, whether you can commit annually, and where the free-to-paid line sits.
Amplitude pricing, read against its live plans and category
Positioning
Amplitude bills on usage, and the free tier is unusually generous: up to 10,000 MTUs and 2 million events with session replay, feature flags, and web experimentation at no cost. Plus starts at $49/mo, billed annually, which is about $588/yr at the 1,000-MTU entry band, or $0.049 per MTU, and it slides up to 300,000 MTUs. Above that, Growth and Enterprise are custom-quoted. For a small team validating a product, the free plan does real work; the cost only becomes a conversation once your tracked-user base grows.
Cost drivers
- 1The Plus $49/mo rate requires annual billing; there is no month-to-month at that price.
- 2Plus scales on an MTU slider to 300,000, past which you must contact sales, so the entry price is a floor, not a ceiling.
- 3Growth and Enterprise carry no public price, and data retention steps up by tier (1 year on Starter and Plus, 2 on Growth, unlimited on Enterprise).
Strengths
- A free tier with 10,000 MTUs, session replay, and experimentation included, strong for early-stage teams.
- Usage-based billing means no per-seat fee, so the whole team can use it.
- A Startup Scholarship gives eligible startups (under $10M funding, under 20 employees) one year free on Growth.
Editor’s take
Bootstrapped teams and early startups should run on the free Starter plan as long as they fit inside 10,000 MTUs, then step up to Plus at $49/mo when volume demands it. Scaling companies with dedicated analysts get the most from the custom Growth and Enterprise tiers, but budget those through sales, not a pricing page. If you want a developer-centric alternative with a generous free tier, PostHog is the usual comparison.
Oleh KemFounder & Lead AnalystAmplitude price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 16, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.5/5 · 2,881 reviews | — |
| Capterra | Capterra verified user reviews · 4.6/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| PeerSpot | PeerSpot enterprise peer reviews | — |
Every fact on this Amplitude pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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