How much does Amplitude cost?

As of May 2026, Amplitude plans start at $49/mo and scale across 4 tiers. Amplitude also offers a free plan.

Does Amplitude offer a free plan?

As of May 2026, Amplitude offers a free plan. You can use the free tier indefinitely without a credit card.

What pricing model does Amplitude use?

As of May 2026, Amplitude uses a Freemium pricing model. A free tier is available indefinitely, with paid plans for advanced features.

Are there cheaper alternatives?

Yes. Mixpanel (from $28/mo), Plausible Analytics (from $9/mo), Fathom Analytics (from $14/mo) offer lower starting prices in the same category.

What features are included in the Amplitude free plan?

As of May 2026, Amplitude offers a free plan with access to core features. Paid tiers unlock advanced functionality and higher usage limits. You can start for free without a credit card.

Home›Tools›Analytics & BI›Amplitude›Pricing

Amplitude Pricing Plans and Tiers 2026

Q: Is Amplitude worth the price?

Amplitude offers 29 features including Product Analytics, Funnels, Retention. With a 4.5/5 rating, most users find good value: its starting price of $49/mo is below the Analytics & BI category average of $138/mo.

Digital analytics platform for product intelligence and growth

Analytics & BIFreemiumPrice verified May 15, 2026From $49/moFree plan ✓

·4 plans · ★ 4.5/5

Compare with others →Alternatives to Amplitude →

Full Review

Plans Analysis Worth It?Price History Alternatives FAQ

All Plans & Pricing

Starter

Free

Best for: Solid free plan: 10K MTUs, session replay (10K sessions), feature flags (unlimited), web experimentation, and AI feedback

✓Free forever
✓AI Agents & MCP
✓10K MTUs, up to 2M events
✓Out-of-the-box analytics and templates
✓Session Replay (10K monthly sessions)
✓Unlimited feature flags
✓Web Experimentation (1 active experiment)
✓AI Feedback (2K monthly records)
✓Unlimited sources and destinations
✓Access to community and academy

Get Started Free →

Plus

$49/mo

Best for: At $49/mo (annual) you get 300K MTUs, behavioral cohorts, custom events/formulas, webhooks

✓$49/mo billed annually ($61/mo monthly)
✓AI Agents & MCP
✓Up to 300K MTUs or 25M events
✓Unlimited product analytics
✓Behavioral cohorts (20 per organization)
✓Feature tagging
✓Segmentation for Web Experimentation
✓Custom audiences and syncs
✓Webhooks
✓Online customer support

Start Plan →

Growth

Custom

Best for: When you need A/B/n feature experimentation, heatmaps, causal insights, or real-time streaming

✓Custom MTU or Event volume
✓AI Agents & MCP
✓Advanced behavioral analysis
✓Causal insights and monitoring
✓Feature Experimentation (A/B/n testing)
✓Code editor for Web Experimentation
✓Real-time streaming and syncs
✓Predictive audiences
✓Heatmaps
✓Cross-product analysis (limited)

Contact Sales →

Enterprise

Custom

Best for: For large orgs needing SCIM, multi-armed bandits, mutual exclusion groups, and advanced access controls

✓Custom MTU or Event volume
✓AI Agents & MCP
✓Full cross-product analysis
✓Advanced data and permission controls
✓Mutual exclusion groups for A/B tests
✓Multi-armed bandit experiments
✓Holdout groups
✓Flag dependencies
✓SCIM provisioning
✓Predictive audiences

Contact Sales →

Pricing Analysis

Overview

Amplitude offers 4 tiers: a free Starter plan (10K MTUs, basic analytics + session replay), Plus at $49/mo annually (300K MTUs, advanced analytics), and Growth/Enterprise on custom pricing. The platform now includes AI Agents & MCP support across all plans. Free tier is genuinely useful for small teams with session replay, feature flags, and web experiments included.

Cost Per User

Plus$49/mo

Flat rate: cost doesn't scale with team size

Which Plan Is Right for You?

StarterFREE

Solid free plan: 10K MTUs, session replay (10K sessions), feature flags (unlimited), web experimentation, and AI feedback. Good for validating product analytics setup before committing to paid.

Plus$49/mo

At $49/mo (annual) you get 300K MTUs, behavioral cohorts, custom events/formulas, webhooks. The right step when Starter limits feel tight. Note: $61/mo if billed monthly.

GrowthCUSTOM

When you need A/B/n feature experimentation, heatmaps, causal insights, or real-time streaming. Get competing quotes from Mixpanel and PostHog: Amplitude will negotiate. Typically starts at $1K+/mo.

EnterpriseCUSTOM

For large orgs needing SCIM, multi-armed bandits, mutual exclusion groups, and advanced access controls. Always negotiate annual commitment for 20-30% discount.

vs. Category Average

Amplitude$49/mo

Category avg$138/mo

64% below the analytics & bi average

Our Verdict

Amplitude's free Starter plan is one of the more generous in analytics: real session replay, feature flags and experimentation included. Plus at $49/mo is fair for growing teams. Expensive vs Mixpanel/PostHog at Growth/Enterprise but AI features and warehouse-native analytics close the gap.