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★★★★★ 4.6 CE
Amplitude Pricing: Plans & Features 2026
Starter at $49/user/mo targets growing teams needing session replay, while the free tier offers basic analytics for 0 dollars.
Amplitude plans and pricing
High· Verified June 28, 2026
30-day free trial
Starter
FreeBest for: Individuals and explorers getting started
- ✓10K MTUs / up to 2M events
- ✓out-of-the-box analytics + templates
- ✓Session Replay
- ✓unlimited feature flags
- ✓Web Experimentation
View on vendor site
MOST POPULARPlus
$49/user/moBest for: Small teams finding product-market fit
- ✓Up to 300K MTUs or 25M events
- ✓unlimited product analytics
- ✓behavioral cohorts
- ✓feature tagging
- ✓segmentation for Web Experimentation
View on vendor site
Growth
Contact SalesBest for: Businesses looking to scale
- ✓Custom MTU or event volume
- ✓advanced behavioral analysis
- ✓causal insights and monitoring
- ✓Feature Experimentation
- ✓code editor for Web Experimentation
View on vendor site
Enterprise
Contact SalesBest for: Larger enterprises with complex requirements
- ✓Custom MTU/event volume
- ✓cross-product analysis
- ✓advanced data + permission controls
- ✓mutual exclusion groups for A/B tests
- ✓multi-armed bandit experiments
View on vendor site
Pricing Expert Take
Independent analysis · Amplitude
Verified Pricing Data
Value Analysis
$49/mo188% above median
Category median: $17/moBased on 5 products in this category
Amplitude is a premium, enterprise-grade analytics platform that sits far above the category median of $45/mo. While the Starter plan is free for up to 10K MTUs, stepping up to the Growth plan is a massive financial leap, costing a steep $36,000 per year. For early-stage startups, this pricing structure is incredibly difficult to justify. However, for scaled companies that actually utilize its advanced behavioral cohorts and causal insights, the deep product intelligence can justify the high cost.
Hidden Costs
- Overage charges when exceeding the 10K MTU or 2M event limits on the Starter plan.
- Steep annual lock-in commitments, with the Growth plan requiring a $36,000 upfront yearly contract.
- Data governance and cleanup costs, as poor event-naming conventions require significant engineering hours to fix.
Red Flags
Amplitude forces a massive pricing cliff between its free tier and its paid plans, charging a minimum of $732/year for basic paid access and scaling rapidly from there. Users frequently complain about the extreme jump in cost when transitioning off the free tier.
"The growth plan coats $36000 for one year. So costly."
"Current market rates: Plausible: $228/year... Amplitude: $732+/year."
Based on analysis of recent Reddit and G2 discussions.
Green Wins
Even the free tier offers deep behavioral analysis with event segmentation and user cohorts - strong value at no cost.
- Deep behavioral analysis with event segmentation and user cohorts
- Integrated A/B testing and experimentation platform
- Generous free tier with core analytics features
User Voices
"The growth plan coats $36000 for one year. So costly."
"Amplitude funnels tell us what features are truly sticky"
"We ended up with inconsistent event names, broken user IDs"
Verdict
Bootstrapped startups and small B2B SaaS companies should stick to the Starter plan or avoid Amplitude entirely due to the aggressive pricing cliffs. Mid-market and enterprise teams with dedicated data analysts will get the most value out of the Growth and Enterprise tiers. For a more budget-friendly and developer-centric alternative, choose PostHog starting at $0/mo with generous free tiers.
ComparEdge EditorialUpdated: June 28, 2026
What Amplitude really costs
Beyond the subscription: what to budget for
List price covers the subscription. Total cost of ownership for Amplitude typically includes additional line items that don't appear on the pricing page.
Implementation
Setup, data migration, initial configuration
Training
Onboarding, certification, admin enablement
Premium Support
SLA upgrades, dedicated CSM, 24/7 access
Required Add-ons
Features gated behind higher tiers or paid extras
Integrations
Third-party connectors, API usage, custom builds
Annual True-Up
Seat overages, usage spikes, contract reconciliation
Amplitude price history
Expert verified·Updated June 28, 2026
Price & Data Intelligence SyncLast verified: June 28, 2026 · CE-ANLYT-2026W26-30FE6D · ✓ Pricing updated Jun 28, 2026
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Frequently asked questions
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Research Reports
Sources & Data Trail · Amplitude
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.5/5 · 2,881 reviews
- 4.Capterra·Capterra verified user reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews