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Updated 4 days ago · Independent Analysis
Loops vs MailerLite
Capability Overview
Loopsvs MailerLite
4.8G2+0.1 vs MailerLite
Only in Loops
- ✦ Marketing Emails
- ✦ Transactional Emails
- ✦ Loops Sequences
✓ Free planFrom $49/mo(pricier)5K+ SaaS companies users · est. 2022
MailerLitevs Loops
4.7G2-0.1 vs Loops
Only in MailerLite
- ✦ Email Campaigns
- ✦ Automation
- ✦ Landing Pages
✓ Free planFrom $10/mo(cheaper)1.4M+ users users · est. 2010
Quick VerdictIndependent Analysis
Loops and MailerLite are both Email Marketing tools. Loops starts at $49/mo, MailerLite at $10/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Loops vs MailerLite
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Loops Unique Strength
Send Transactional Emails from One Platform
Transactional Emails handles password resets, billing alerts, and order confirmations directly in Loops with built-in authentication and bounce handling.
→ Choose Loops if this scenario applies to you. MailerLite doesn't offer a comparable solution.
Loops Unique Strength
Map In-App Actions to Email Triggers Live
Events & Attributes capture upgrade events, feature milestones, and API warnings, instantly triggering targeted emails in real-time without manual list imports.
→ Choose Loops if this scenario applies to you. MailerLite doesn't offer a comparable solution.
Loops Unique Strength
Build Complex Sequences in a Visual Editor
Loops Sequences with conditional branching let marketing ops build inactivity pauses and feature-adoption splits in the visual editor - no dev tickets needed.
→ Choose Loops if this scenario applies to you. MailerLite doesn't offer a comparable solution.
MailerLite Unique Strength
Route SaaS Leads by Feature Interest
Conditional Sign-up Forms route pricing leads into demo sequences and integration queries into technical flows, lifting demo booking rates 18-22% for B2B SaaS.
→ Choose MailerLite if this scenario applies to you. Loops doesn't offer a comparable solution.
MailerLite Unique Strength
A/B Test Pop-up Variants at Scale
Pop-ups with built-in A/B testing run 4-6 variants concurrently, auto-locking winners after 1,000 conversions so iteration happens weekly instead of quarterly.
→ Choose MailerLite if this scenario applies to you. Loops doesn't offer a comparable solution.
MailerLite Unique Strength
Recover Landing Page Form Abandoners
Landing Pages passes abandonment events into Automation, triggering a 5-email recovery sequence that re-engages 8-12% of leads who started but never submitted.
→ Choose MailerLite if this scenario applies to you. Loops doesn't offer a comparable solution.
MailerLite Unique Strength
Keep Lists Clean with Auto-Suppression
Email Campaigns auto-suppress hard bounces and addresses inactive 90+ days before send, keeping list quality above 96% and ISP complaint rates below 0.1%.
→ Choose MailerLite if this scenario applies to you. Loops doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Loops Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small teams exploring basic email marketing
- ✓All features included
- ✓Event-based email triggers
- ✓Notion-like editor
- ✓API-first architecture
- ✓Transactional and marketing combined
View on vendor site
MOST POPULARStarter
$49/moBest for: Perfect for small businesses beginning their email marketing journey
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
View on vendor site
Growth
$99/moBest for: Suited for growing businesses needing more advanced features and higher sending volumes
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
View on vendor site
Pro
$199/moBest for: Designed for established businesses requiring comprehensive email marketing capabilities
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
View on vendor site
Enterprise
Contact SalesBest for: large organizations with unique and complex email marketing requirements
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Dedicated IP
View on vendor site
MailerLite Plans
Free tier available
Free
FreeBest for: You get 1000 subscribers, 12K emails/mo
- ✓Up to 1,000 subscribers
- ✓12,000 monthly emails
- ✓1 user seat
- ✓Drag & drop email editor
- ✓Email automation builder
View on vendor site
MOST POPULARGrowing Business
$10/moBest for: 500 subscribers, Unlimited emails, Sell digital products
- ✓Unlimited monthly emails
- ✓Up to 3 users
- ✓Sell digital products and subscriptions
- ✓Unlimited landing pages and websites
- ✓A/B testing
View on vendor site
Advanced
$20/moBest for: 500 subscribers, AI assistant, Facebook integration
- ✓Unlimited monthly emails
- ✓Unlimited users
- ✓AI writing assistant
- ✓Facebook custom audiences integration
- ✓Custom HTML editor
View on vendor site
Enterprise
Contact SalesBest for: Custom pricing for 100K+ subscribers, Dedicated IP
- ✓Custom subscriber and email limits
- ✓Dedicated success manager
- ✓Dedicated IP address
- ✓Custom landing page design
- ✓Deliverability consultation
View on vendor site
Capability Breakdown
5 differences found across 18 standardized features
Feature
Loops
MailerLite
A/B Testing
✗
✓
Landing Pages
✗
✓
E-commerce Integration
✗
✓
SMTP Relay
✗
✓
Developer-First
✓
✗
Total (raw)
15
15
Loops Features
- •Marketing Emails
- •Transactional Emails
- •Loops Sequences
- •Drag-and-Drop Editor
- •Segmentation
- •Events & Attributes
- •Analytics
- •Custom Domain
- •API
- •Integrations
- •Templates
- •In-app Messages
- •A/B Testing
- •Webhooks
- •User Syncing
MailerLite Features
- •Email Campaigns
- •Automation
- •Landing Pages
- •Website Builder
- •Sign-up Forms
- •Pop-ups
- •Newsletter Editor
- •Digital Products
- •Paid Subscriptions
- •A/B Testing
- •Surveys
- •Segmentation
- •Analytics
- •API
- •Integrations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Unified platform for marketing, transactional, and product emails
- +Audience segmentation based on real-time product events
- +Built-in visual editor for React-based email templates (LoopsUI)
- +Native integrations with popular SaaS tools like Stripe and Segment
- +Generous free plan includes API access and 2,000 contacts
Cons
- −Lacks advanced A/B testing features beyond subject lines
- −No built-in landing page or form builder functionality
- −Limited native integrations compared to larger, established platforms
- −Analytics dashboard is less comprehensive than enterprise-level tools
- −No dedicated mobile app for campaign management on the go
Pros
- +Generous free plan includes automation and landing pages
- +Built-in website builder, blog, and digital product selling tools
- +Intuitive drag-and-drop editor simplifies campaign creation
- +Excellent value with advanced features at a low price point
- +24/7 live chat and email support on all paid plans
Cons
- −Strict approval process can be slow for new accounts
- −Limited native integrations compared to larger competitors
- −Reporting and analytics are functional but lack deep insights
- −Automation builder is powerful but less visual than some rivals
- −No phone support available, even on higher-tier plans
At a Glance
User Rating
4.8/5vs4.7/5
Loops
▲
MailerLite
Starting Price
$49/movs$10/mo
Loops
▲
MailerLite
Feature Count
15 featuresvs15 features
Loops
MailerLite
User Base
5Kvs1.4M
Loops
MailerLite
▲
Loops · Price & Data SyncLast verified: May 30, 2026 · CE-EMAIL-2026W21-B3706E · ✓ Pricing updated May 30, 2026
MailerLite · Price & Data SyncLast verified: May 21, 2026 · CE-EMAIL-2026W21-B173B6 · No changes detected
Recent Price History
Loops
Loops lowered "Pro" from $599/mo to $199/mo (-67%)
Price change · May 30, 2026
Loops
Loops lowered "Growth" from $149/mo to $99/mo (-34%)
Price change · May 30, 2026
Loops
Loops added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
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Sources & Data Trail · Loops
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
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Sources & Data Trail · MailerLite
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 1,107 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
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- 7.StackShare·StackShare developer community