ComparEdge/ActiveCampaign vs Loops
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Updated March 2026 · Independent Analysis

ActiveCampaignvsLoops

ActiveCampaign starts at $15/mo, 69% cheaper than Loops's $49/mo. Loops is rated higher at 4.8/5 vs ActiveCampaign's 4.5/5.

ActiveCampaign logo
ActiveCampaignvs Loops
★ 4.5/5-0.3 vs Loops
Only in ActiveCampaign
  • ✦ Email Marketing
  • ✦ Marketing Automation
  • ✦ CRM & Sales
From $15/mo(cheaper)180K+ customers users · est. 2003
Try ActiveCampaign Free →
Loops logo
Loopsvs ActiveCampaign
★ 4.8/5+0.3 vs ActiveCampaign
Only in Loops
  • ✦ Marketing Emails
  • ✦ Transactional Emails
  • ✦ Loops Sequences
✓ Free planFrom $49/mo(pricier)5K+ SaaS companies users · est. 2022
Try Loops Free →

Ratings Breakdown

ActiveCampaign logo

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
Loops logo

Loops

4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
G2 Rating4.8/5

Quick Stats

Avg Rating
ActiveCampaign4.5/5
Loops4.8/5
🏆 Loops wins
Starting Price
ActiveCampaign$15/mo
Loops$49/mo
🏆 ActiveCampaign wins
Features
ActiveCampaign48
Loops15
🏆 ActiveCampaign wins
Free Plan
ActiveCampaignNo
LoopsYes ✓
🏆 Loops wins

Feature Comparison

ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. Loops uniquely offers Marketing Emails, Transactional Emails, Loops Sequences. Both share 1 features including Segmentation.

Feature
ActiveCampaign
Loops
Segmentation
✓
✓
Email Marketing
✓
✗
Marketing Automation
✓
✗
CRM & Sales
✓
✗
Landing Pages
✓
✗
Forms
✓
✗
Conditional Content
✓
✗
Split Testing
✓
✗
Predictive Sending
✓
✗
Lead Scoring
✓
✗
SMS Marketing
✓
✗
Site Tracking
✓
✗
Event Tracking
✓
✗
900+ Integrations
✓
✗
Reporting
✓
✗
Abandoned Cart Emails
✓
✗
Affiliate Management
✓
✗
Auto Responder
✓
✗
Automated Workflows
✓
✗
Behavioral Targeting
✓
✗
Contact Scoring
✓
✗
Conversion Tracking
✓
✗
Custom Fields
✓
✗
Custom Templates
✓
✗
Dynamic Content
✓
✗
Email Client Preview
✓
✗
Email List Cleaning
✓
✗
Email Personalization
✓
✗
Email Preview Text
✓
✗
Email Scheduling
✓
✗
Email Templates
✓
✗
Event Based Triggers
✓
✗
Facebook Integration
✓
✗
Geo Location Targeting
✓
✗
Google Analytics Integration
✓
✗
Hyper Personalization
✓
✗
Image Hosting
✓
✗
Inbox Preview
✓
✗
Link Tracking
✓
✗
List Segmentation
✓
✗
Mobile Optimization
✓
✗
Multiple Winners
✓
✗
Newsletters
✓
✗
Personalization Tokens
✓
✗
Pipeline Management
✓
✗
Popup Forms
✓
✗
Responsive Design
✓
✗
Revenue Tracking
✓
✗
Marketing Emails
✗
✓
Transactional Emails
✗
✓
Loops Sequences
✗
✓
Drag-and-Drop Editor
✗
✓
Events & Attributes
✗
✓
Analytics
✗
✓
Custom Domain
✗
✓
API
✗
✓
Integrations
✗
✓
Templates
✗
✓
In-app Messages
✗
✓
A/B Testing
✗
✓
Webhooks
✗
✓
User Syncing
✗
✓
Total Features
48
15

Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose ActiveCampaign if you need:
  • ✓ Email Marketing
  • ✓ Marketing Automation
  • ✓ CRM & Sales
  • ✓ Landing Pages
  • ✓ Forms
Try ActiveCampaign Free →
Choose Loops if you need:
  • ✓ Marketing Emails
  • ✓ Transactional Emails
  • ✓ Loops Sequences
  • ✓ Drag-and-Drop Editor
  • ✓ Events & Attributes
Try Loops Free →

Pricing Comparison

ActiveCampaign starts at $15/mo, 69% cheaper than Loops's $49/mo.

ActiveCampaign logo

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
Loops logo

Loops Plans

Free tier available

Free
Free
  • • 1000 contacts
  • • 2000 emails/mo
StarterBest Value
$49/mo
  • • 5000 contacts
  • • Custom domain
Growth
$149/mo
  • • 25K contacts
  • • Priority support
Pro
$599/mo
  • • 100K contacts
  • • Dedicated IP
Full Loops pricing breakdown →
🔔 Get notified when prices change

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