Updated March 2026 · Independent Analysis
LoopsvsMailchimp
Mailchimp starts at $13/mo, 73% cheaper than Loops's $49/mo. Loops is rated higher at 4.8/5 vs Mailchimp's 4.4/5.
Loopsvs Mailchimp
★ 4.8/5+0.4 vs Mailchimp
Only in Loops
- ✦ Marketing Emails
- ✦ Loops Sequences
- ✦ Drag-and-Drop Editor
✓ Free planFrom $49/mo(pricier)5K+ SaaS companies users · est. 2022
Try Loops Free →
Mailchimpvs Loops
★ 4.4/5-0.4 vs Loops
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Marketing Automation
- ✦ Landing Pages
✓ Free planFrom $13/mo(cheaper)11M+ users · est. 2001
Try Mailchimp Free →Ratings Breakdown
Loops
4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
G2 Rating4.8/5
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Quick Stats
Feature Comparison
Loops uniquely offers Marketing Emails, Loops Sequences, Drag-and-Drop Editor. Mailchimp uniquely offers Email Campaigns, Marketing Automation, Landing Pages. Both share 3 features including Transactional Emails, Templates, A/B Testing.
Feature
Loops
Mailchimp
Transactional Emails
✓
✓
Templates
✓
✓
A/B Testing
✓
✓
Marketing Emails
✓
✗
Loops Sequences
✓
✗
Drag-and-Drop Editor
✓
✗
Segmentation
✓
✗
Events & Attributes
✓
✗
Analytics
✓
✗
Custom Domain
✓
✗
API
✓
✗
Integrations
✓
✗
In-app Messages
✓
✗
Webhooks
✓
✗
User Syncing
✓
✗
Email Campaigns
✗
✓
Marketing Automation
✗
✓
Landing Pages
✗
✓
Sign-up Forms
✗
✓
Audience Segmentation
✗
✓
Analytics & Reporting
✗
✓
Social Media Posting
✗
✓
Customer Journeys
✗
✓
Dynamic Content
✗
✓
AI Content Generator
✗
✓
SMS Marketing
✗
✓
300+ Integrations
✗
✓
Surveys
✗
✓
Email Client Targeting
✗
✓
Customizable Templates
✗
✓
Advanced Filtering
✗
✓
Behavioural Triggers
✗
✓
Scoring System
✗
✓
Predictive Analytics
✗
✓
Content Optimization
✗
✓
Mobile Optimization
✗
✓
Geo Targeting
✗
✓
Time Zone Sending
✗
✓
Automated Workflows
✗
✓
Contact Tagging
✗
✓
Merge Tags
✗
✓
Spam Filter Testing
✗
✓
Email Verification
✗
✓
Bounce Management
✗
✓
Complaint Management
✗
✓
Domain Authentication
✗
✓
Click Map Tracking
✗
✓
Open Rate Tracking
✗
✓
Total Features
15
36
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Loops if you need:
- ✓ Marketing Emails
- ✓ Loops Sequences
- ✓ Drag-and-Drop Editor
- ✓ Segmentation
- ✓ Events & Attributes
Choose Mailchimp if you need:
- ✓ Email Campaigns
- ✓ Marketing Automation
- ✓ Landing Pages
- ✓ Sign-up Forms
- ✓ Audience Segmentation
Pricing Comparison
Mailchimp starts at $13/mo, 73% cheaper than Loops's $49/mo.
Loops Plans
Free tier available
Free
Free- • 1000 contacts
- • 2000 emails/mo
StarterBest Value
$49/mo- • 5000 contacts
- • Custom domain
Growth
$149/mo- • 25K contacts
- • Priority support
Pro
$599/mo- • 100K contacts
- • Dedicated IP
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
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❓ Frequently Asked Questions
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