Close vs Keap
Close and Keap are both CRM tools. Close starts at $19/mo, Keap at $299/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Close vs Keap
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Close's Predictive Dialer skips dead numbers and queues the next live prospect automatically, so reps handle 30-40% more conversations per shift without burnout.
Built-in calling lets reps dial directly from a lead in Close without switching to a separate phone system - discovery calls happen in minutes, not days of scheduling back-and-forth.
Power Dialer runs simultaneous outbound calls and routes the first live answer to the rep - no third-party dialers or carrier integrations required to handle the infrastructure.
Marketing Automation paired with Text Marketing sends welcome messages, intake forms, and appointment reminders automatically when a client is added to Contact Management - no.
Stage changes in Sales Pipeline trigger Invoicing & Payments automatically - payment links send at close and SMS reminders fire before the due date, dropping median payment time.
Marketing Automation assigns different email and SMS sequences by Sales Pipeline stage, matching buyer intent at each step rather than broadcasting one cadence to all prospects.
Pricing Comparison & PlansHigh· Verified May 28, 2026
Close Plans
Paid plans only
Solo
$19/user/moBest for: This plan is ideal for individual users or very small teams needing basic CRM functionality to manage leads and sales processes efficiently
- ✓Built-in calling
- ✓Email sync
- ✓Pipeline view
- ✓Unlimited contacts & leads
- ✓Multiple pipelines
Essentials
$49/user/moBest for: Suited for growing teams, Essentials provides more advanced features like custom reporting and integrations, enhancing collaboration and data analysis
- ✓Everything in Solo
- ✓Unlimited users
- ✓Email sequences
- ✓Call routing
- ✓Custom fields
Growth
$109/user/moBest for: The Growth plan targets established sales teams requiring sophisticated automation, advanced lead management, and in depth analytics
- ✓Everything in Essentials
- ✓Chloe (AI sales agent)
- ✓Automated workflows
- ✓Power Dialer
- ✓Predictive Dialer
Scale
$149/user/moBest for: Designed for large organizations or those with complex sales needs, Scale offers premium features including enterprise level security, dedicated support, and extensive customization
- ✓Everything in Growth
- ✓Advanced permissions
- ✓Custom roles
- ✓Dedicated account manager
- ✓Priority support
Keap Plans
Paid plans only
Capability Breakdown
3 differences found across 18 standardized features
- •Built-in Calling
- •Email Sequences
- •SMS
- •Pipeline Management
- •Power Dialer
- •Predictive Dialer
- •Custom Fields
- •Reporting
- •Workflows
- •Integrations
- •API
- •Call Recording
- •Lead Management
- •Smart Views
- •Mobile App
- •Contact Management
- •Email Marketing
- •Marketing Automation
- •Sales Pipeline
- •Appointments
- •Invoicing & Payments
- •Landing Pages
- •Text Marketing
- •Lead Scoring
- •Web Forms
- •A/B Testing
- •Analytics
- •Mobile App
- •Integrations
- •E-Commerce
- •Customer Journey Mapping
- •Social Media Integration
- •Task Automation
- •Quote Generation
- •Referral Tracking
- •Affiliate Management
- •Customer Segmentation
- •Automated Workflows
- •Sales Forecasting
- •Revenue Tracking
- •Customer Support Portal
- •Knowledge Base
- •Customizable Dashboards
- •Role Based Access
- •Automated Reminders
- •Document Storage
- •Deal Tracking
- •Sales Performance
- •Customer Onboarding
- •Automated Surveys
- •Customer Feedback
- •Customizable Templates
- •Sales Reporting
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Multiple pricing tiers (3 plans) to match different needs
- +API access for custom integrations
- +AI-powered features built in
- −Higher price point (from $49/mo)
- +Multiple pricing tiers (3 plans) to match different needs
- +AI-powered features built in
- +Ready-to-use templates
- −Fluent email campaign and shopping experience design.
At a Glance
Recent Price History
Close added a new "Solo" plan at $19/user/mo
Plan added · May 28, 2026
Close removed the "Professional" plan
Plan removed · May 28, 2026
Close added a new "Growth" plan at $109/user/mo
Plan added · May 28, 2026
Close added a new "Essentials" plan at $49/user/mo
Plan added · May 28, 2026
Close removed the "Enterprise" plan
Plan removed · May 28, 2026
Keap removed the "Scale" plan
Plan removed · May 28, 2026
Keap removed the "Grow" plan
Plan removed · May 28, 2026
Keap removed the "Ignite" plan
Plan removed · May 28, 2026
Keap added a new "Keap" plan at $299/mo
Plan added · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Close
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 2,032 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Keap
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 14 reviews
- 4.Capterra·Capterra verified reviews · 4.1/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews