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HomeCRMCopper vs Keap
Updated 4 days ago · Independent Analysis

Copper vs Keap

Capability Overview
Copper logo - software comparison
Coppervs Keap
4.5G2+0.3 vs Keap
Only in Copper
  • Google Workspace Integration
  • Pipeline Management
  • Email Tracking
From $12/mo(cheaper)30K+ companies users · est. 2013
Keap logo - software comparison
Keapvs Copper
4.2G2-0.3 vs Copper
Only in Keap
  • Email Marketing
  • Marketing Automation
  • Sales Pipeline
From $299/mo(pricier)200K+ users users · est. 2001
Quick VerdictIndependent Analysis

Copper and Keap are both CRM tools. Copper starts at $12/mo, Keap at $299/mo. Compare features, pricing, and ratings below to find the best fit for your team.


When to Choose Copper vs Keap

The question that matters: “In what situation will I regret choosing A over B after 3 months?”

Copper Unique Strength
Auto-Capture Gmail Contacts Into Pipeline

Copper automatically syncs Gmail threads as deal activity and creates tasks inline, so sales reps build complete pipelines without leaving their inbox or manually entering data.

→ Choose Copper if this scenario applies to you. Keap doesn't offer a comparable solution.
Copper Unique Strength
Map Stakeholders Across Complex Deals

Contact Management tracks roles, interactions, and Custom Fields like budget authority for every stakeholder in a deal, so no key contact is missed across 15+ person buying.

→ Choose Copper if this scenario applies to you. Keap doesn't offer a comparable solution.
Copper Unique Strength
Spot Stalled Pipeline Deals Instantly

Reporting dashboards surface blocked deals, aging opportunities, and at-risk revenue so pipeline reviews focus on specific prospects instead of broad metrics or exported.

→ Choose Copper if this scenario applies to you. Keap doesn't offer a comparable solution.
Copper Unique Strength
Separate Deals by Stage in Agency Pipelines

Pipeline Management supports custom stages like Discovery, Proposal, and Onboarding, so agency handoffs from sales to delivery happen at exactly the right moment without context.

→ Choose Copper if this scenario applies to you. Keap doesn't offer a comparable solution.
Keap Unique Strength
Onboard New Clients via SMS and Email

Marketing Automation paired with Text Marketing sends welcome messages, intake forms, and appointment reminders automatically when a client is added to Contact Management - no.

→ Choose Keap if this scenario applies to you. Copper doesn't offer a comparable solution.
Keap Unique Strength
Auto-Send Payment Links at Deal Close

Stage changes in Sales Pipeline trigger Invoicing & Payments automatically - payment links send at close and SMS reminders fire before the due date, dropping median payment time.

→ Choose Keap if this scenario applies to you. Copper doesn't offer a comparable solution.
Keap Unique Strength
Stage-Matched Nurture for Every Prospect

Marketing Automation assigns different email and SMS sequences by Sales Pipeline stage, matching buyer intent at each step rather than broadcasting one cadence to all prospects.

→ Choose Keap if this scenario applies to you. Copper doesn't offer a comparable solution.

Pricing Comparison & Plans
High· Verified May 30, 2026


Capability Breakdown

4 differences found across 18 standardized features

Feature
Copper
Keap
Custom Fields
Call Tracking
Web Forms
AI Features
Total (raw)
22
38
Copper Features
  • Google Workspace Integration
  • Contact Management
  • Pipeline Management
  • Email Tracking
  • Task Management
  • Custom Fields
  • Reporting
  • Mobile App
  • Workflow Automation
  • Web Forms
  • API
  • Chrome Extension
  • Activity Feed
  • Tags & Filters
  • File Management
  • Sales Forecasting Tools
  • Lead Scoring System
  • Customer Journey Mapping
  • Social Media Integration
  • Phone Call Recording
  • Deal Stage Analytics
  • Meeting Scheduling Tool
Keap Features
  • Contact Management
  • Email Marketing
  • Marketing Automation
  • Sales Pipeline
  • Appointments
  • Invoicing & Payments
  • Landing Pages
  • Text Marketing
  • Lead Scoring
  • Web Forms
  • A/B Testing
  • Analytics
  • Mobile App
  • Integrations
  • E-Commerce
  • Customer Journey Mapping
  • Social Media Integration
  • Task Automation
  • Quote Generation
  • Referral Tracking
  • Affiliate Management
  • Customer Segmentation
  • Automated Workflows
  • Sales Forecasting
  • Revenue Tracking
  • Customer Support Portal
  • Knowledge Base
  • Customizable Dashboards
  • Role Based Access
  • Automated Reminders
  • Document Storage
  • Deal Tracking
  • Sales Performance
  • Customer Onboarding
  • Automated Surveys
  • Customer Feedback
  • Customizable Templates
  • Sales Reporting

Strengths & Limitations

Evaluative strengths and weaknesses: not feature lists

Pros
  • +Deep, native integration lives inside Gmail and Google Calendar
  • +Automatically scrapes contact info from email signatures
  • +Chrome extension for prospecting on websites and LinkedIn
  • +Zero-input pipeline tracking updates deals from your inbox
  • +Intuitive, Google-inspired UI requires minimal training
Cons
  • Limited functionality outside the Google Workspace ecosystem
  • Reporting and analytics are basic compared to larger CRMs
  • Mobile app lacks the full functionality of the desktop version
  • Marketing automation features are minimal or require integration
  • Customization options are restricted on lower-tier plans
Pros
  • +Multiple pricing tiers (3 plans) to match different needs
  • +AI-powered features built in
  • +Ready-to-use templates
Cons
  • Fluent email campaign and shopping experience design.

At a Glance

User Rating
4.5/5vs4.2/5
Copper
Keap
Starting Price
$12/movs$299/mo
Copper
Keap
Feature Count
22 featuresvs38 features
Copper
Keap
User Base
30Kvs200K
Copper
Keap

Oleh KemOleh KemFounder & Lead AnalystExpert verified·Updated 4 days ago·Our methodology
Copper · Price & Data SyncLast verified: May 30, 2026 · CE-CRM-2026W23-5C91AD · ✓ Pricing updated May 30, 2026
Up to date
Keap · Price & Data SyncLast verified: May 28, 2026 · CE-CRM-2026W21-C7018E · ✓ Pricing updated May 28, 2026
Up to date

Recent Price History

Copper

Copper added a new "Starter" plan at $12/user/mo

Plan added · May 30, 2026

Keap

Keap removed the "Scale" plan

Plan removed · May 28, 2026

Keap

Keap removed the "Grow" plan

Plan removed · May 28, 2026

Keap

Keap removed the "Ignite" plan

Plan removed · May 28, 2026

Keap

Keap added a new "Keap" plan at $299/mo

Plan added · May 28, 2026

Copper

Copper removed the "Starter" plan

Plan removed · May 21, 2026


Frequently Asked Questions


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