Freshsales vs Keap
- ✦ Deal Management
- ✦ AI Lead Scoring
- ✦ Visual Pipeline
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ Sales Pipeline
Freshsales and Keap are both CRM tools. Freshsales starts at $11/mo, Keap at $299/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Freshsales vs Keap
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Freshsales' AI Lead Scoring ranks incoming leads by purchase intent automatically, so high-probability prospects surface first without manual triage or spreadsheet sorting.
Built-in Phone lets reps call directly from any contact record, with deal stage and email history on screen and every call logged into the deal record automatically.
Visual Pipeline flags deals stalled 15+ days in a single stage; Workflows then auto-assign follow-ups or escalate to leadership before forecast dates arrive.
Marketing Automation paired with Text Marketing sends welcome messages, intake forms, and appointment reminders automatically when a client is added to Contact Management - no.
Stage changes in Sales Pipeline trigger Invoicing & Payments automatically - payment links send at close and SMS reminders fire before the due date, dropping median payment time.
Marketing Automation assigns different email and SMS sequences by Sales Pipeline stage, matching buyer intent at each step rather than broadcasting one cadence to all prospects.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Freshsales Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small teams needing basic CRM features to get started without any cost.
- ✓Contact and account management
- ✓Deal management
- ✓Built-in chat, email, and phone
- ✓Email templates
- ✓Mobile app
Growth
$11/user/moBest for: growing businesses requiring essential sales automation, lead management, and reporting features at an affordable per-user rate.
- ✓Contact lifecycle stages
- ✓Custom fields
- ✓Basic workflows
- ✓Contextual collaboration with Slack
- ✓Curated reports
Pro
$47/user/moBest for: Suited for established teams needing advanced CRM capabilities like sales forecasting, territory management, and enhanced customization options.
- ✓AI assistance from Freddy AI
- ✓Sales sequences
- ✓Multiple sales pipelines
- ✓Advanced workflows
- ✓Call analytics
Enterprise
$71/user/moBest for: Designed for large organizations demanding enterprise-grade security, audit logs, dedicated account management, and extensive customization.
- ✓Field-level permissions
- ✓Custom modules
- ✓Forecasting insights by Freddy AI
- ✓Workflows for custom modules
- ✓Sandbox environment
Keap Plans
Paid plans only
Capability Breakdown
5 differences found across 18 standardized features
- •Contact Management
- •Deal Management
- •AI Lead Scoring
- •Visual Pipeline
- •Built-in Phone
- •Email Tracking
- •Workflows
- •Reporting
- •Chat & Messaging
- •Custom Fields
- •Territory Management
- •Mobile App
- •API
- •Integrations
- •Sales Sequences
- •Contact Management
- •Email Marketing
- •Marketing Automation
- •Sales Pipeline
- •Appointments
- •Invoicing & Payments
- •Landing Pages
- •Text Marketing
- •Lead Scoring
- •Web Forms
- •A/B Testing
- •Analytics
- •Mobile App
- •Integrations
- •E-Commerce
- •Customer Journey Mapping
- •Social Media Integration
- •Task Automation
- •Quote Generation
- •Referral Tracking
- •Affiliate Management
- •Customer Segmentation
- •Automated Workflows
- •Sales Forecasting
- •Revenue Tracking
- •Customer Support Portal
- •Knowledge Base
- •Customizable Dashboards
- •Role Based Access
- •Automated Reminders
- •Document Storage
- •Deal Tracking
- •Sales Performance
- •Customer Onboarding
- •Automated Surveys
- •Customer Feedback
- •Customizable Templates
- •Sales Reporting
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Built-in phone and SMS eliminate the need for separate communication tools.
- +Freddy AI provides predictive lead scoring and deal insights.
- +Visual sales pipelines are highly customizable with drag-and-drop.
- +Unified customer record combines marketing, sales, and support data.
- −Advanced automation and AI features are locked behind expensive Pro/Enterprise plans.
- −Reporting and dashboard customization can be limited compared to competitors.
- −The mobile app lacks the full functionality of the desktop version.
- −Integration marketplace is less extensive than Salesforce or HubSpot.
- −Steep learning curve for setting up complex workflows and automations.
- +Multiple pricing tiers (3 plans) to match different needs
- +AI-powered features built in
- +Ready-to-use templates
- −Fluent email campaign and shopping experience design.
At a Glance
Recent Price History
Freshsales lowered "Growth" from $15/mo to $11/mo (-27%)
Price change · May 30, 2026
Freshsales raised "Enterprise" from $69/mo to $71/mo (+3%)
Price change · May 30, 2026
Freshsales raised "Pro" from $39/mo to $47/mo (+21%)
Price change · May 30, 2026
Keap removed the "Scale" plan
Plan removed · May 28, 2026
Keap removed the "Grow" plan
Plan removed · May 28, 2026
Keap removed the "Ignite" plan
Plan removed · May 28, 2026
Keap added a new "Keap" plan at $299/mo
Plan added · May 28, 2026
Freshsales lowered "Enterprise" from $71 to $69/mo (3%)
Price change · May 21, 2026
Freshsales lowered "Pro" from $47 to $39/mo (17%)
Price change · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Freshsales
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 1,229 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Keap
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 14 reviews
- 4.Capterra·Capterra verified reviews · 4.1/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews