Folk vs Keap
Folk and Keap are both CRM tools. Folk starts at $30/mo, Keap at $299/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Folk vs Keap
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Chrome Extension adds job title, company, and social profile data to any Gmail contact in one click, cutting per-prospect research from 8 minutes to under 2 without switching tabs.
Marketing Automation assigns different email and SMS sequences by Sales Pipeline stage, matching buyer intent at each step rather than broadcasting one cadence to all prospects.
Email Sequences personalize outreach by Tags & Lists - industry, function, or tier - with open rates and replies tracked per sequence, so messaging iterates fast without marketing ops.
Contact Management keeps all emails, calls, and notes under one record, with Custom Fields for budget and next steps so AE handoffs from SDR never lose deal context.
Tags & Lists split contacts by revenue tier or partnership stage, then targeted Email Sequences reach each segment - no dedicated marketer needed to manage the lists or cadences.
Marketing Automation paired with Text Marketing sends welcome messages, intake forms, and appointment reminders automatically when a client is added to Contact Management - no.
Stage changes in Sales Pipeline trigger Invoicing & Payments automatically - payment links send at close and SMS reminders fire before the due date, dropping median payment time.
Pricing Comparison & PlansHigh· Verified Jul 2, 2026
Folk Plans
Paid plans only
Keap Plans
Paid plans only
Keap
$299/user/moBest for: Serious automation for serious businesses
- ✓Entire Keap platform: full CRM (contact mgmt, segmentation/tags, lists/filters, tasks, notes, company records, custom fields, automation history, lead scoring, customizable dashboard)
- ✓Marketing (landing pages, sales funnels, forms, email broadcasts, 1:1 email, newsletters, AI Content Assistant, AI Automation Assistant, text marketing, lead source tracking)
- ✓Sales (pipeline, appointment scheduler, quotes, invoices, checkout forms, order bumps, promo codes, native + 3rd-party payment processing, one-time + recurring payments)
- ✓Service (internal forms, Google reviews, 3rd-party integrations)
- ✓Operations (employee reminders, My Day, task mgmt, billing automation, CC expiration reminders, pipeline automation, API & webhooks, native Zapier)
Capability Breakdown
4 differences found across 18 standardized features
- •Contact Management
- •Pipeline View
- •Email Sequences
- •Chrome Extension
- •Enrichment
- •Tags & Lists
- •Custom Fields
- •Shared Contacts
- •Mail Merge
- •Reporting
- •Integrations
- •Import/Export
- •Team Collaboration
- •Activity Timeline
- •Templates
- •Contact Management
- •Email Marketing
- •Marketing Automation
- •Sales Pipeline
- •Appointments
- •Invoicing & Payments
- •Landing Pages
- •Text Marketing
- •Lead Scoring
- •Web Forms
- •A/B Testing
- •Analytics
- •Mobile App
- •Integrations
- •E-Commerce
- •Customer Journey Mapping
- •Social Media Integration
- •Task Automation
- •Quote Generation
- •Referral Tracking
- •Affiliate Management
- •Customer Segmentation
- •Automated Workflows
- •Sales Forecasting
- •Revenue Tracking
- •Customer Support Portal
- •Knowledge Base
- •Customizable Dashboards
- •Role Based Access
- •Automated Reminders
- •Document Storage
- •Deal Tracking
- •Sales Performance
- •Customer Onboarding
- •Automated Surveys
- •Customer Feedback
- •Customizable Templates
- •Sales Reporting
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
At a Glance
Recent Price History
Keap renamed the "Ignite" plan to "Keap"
Update · Jun 28, 2026
Keap removed the "Grow" plan
Plan removed · Jun 28, 2026
Keap removed the "Scale" plan
Plan removed · Jun 28, 2026
Keap removed the "Keap" plan
Plan removed · Jun 6, 2026
Keap added a new "Scale" plan at $599/user/mo
Plan added · Jun 6, 2026
Folk removed the "Free" plan
Plan removed · May 30, 2026
Folk raised "Premium" from $48/mo to $60/mo (+25%)
Price change · May 30, 2026
Folk raised "Standard" from $24/mo to $30/mo (+25%)
Price change · May 30, 2026
Folk updated "Custom" from Custom to $100/mo
Price change · May 30, 2026
Folk added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Folkfrom $30/mo
Keapfrom $299/moSources & Data Trail · Folk
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 327 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
Sources & Data Trail · Keap
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 14 reviews
- 4.Capterra·Capterra verified reviews · 4.1/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews