Folk vs Insightly
- ✦ Pipeline View
- ✦ Email Sequences
- ✦ Chrome Extension
- ✦ Lead Management
- ✦ Pipeline Management
- ✦ Project Management
Folk and Insightly are both CRM tools. Folk starts at $30/mo, Insightly at $29/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Folk vs Insightly
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Chrome Extension adds job title, company, and social profile data to any Gmail contact in one click, cutting per-prospect research from 8 minutes to under 2 without switching tabs.
Email Sequences personalize outreach by Tags & Lists - industry, function, or tier - with open rates and replies tracked per sequence, so messaging iterates fast without marketing ops.
Contact Management keeps all emails, calls, and notes under one record, with Custom Fields for budget and next steps so AE handoffs from SDR never lose deal context.
Tags & Lists split contacts by revenue tier or partnership stage, then targeted Email Sequences reach each segment - no dedicated marketer needed to manage the lists or cadences.
Project Management attaches billable work to Opportunities so deal terms and contacts auto-populate at close, reducing post-sale setup time and eliminating 4-5 hours of manual.
Workflow Automation fires email sequences when a lead hits a custom Lead Management score threshold, cutting time-to-first-sales-touch from 8 days to 2 for marketing-qualified.
Pricing Comparison & PlansHigh· Verified Jul 2, 2026
Folk Plans
Paid plans only
Insightly Plans
Free tier available
Free
FreeBest for: You get 2 users, 2500 records
- ✓Basic contact management
- ✓Lead tracking
- ✓Limited email integrations
- ✓Basic customization
Plus
$29/user/moBest for: Helps small teams simplify workflows, stay organized, and move quickly
- ✓Contact management
- ✓Pipeline management
- ✓Project management
- ✓Customizable dashboards
- ✓Standard reporting
Capability Breakdown
4 differences found across 18 standardized features
- •Contact Management
- •Pipeline View
- •Email Sequences
- •Chrome Extension
- •Enrichment
- •Tags & Lists
- •Custom Fields
- •Shared Contacts
- •Mail Merge
- •Reporting
- •Integrations
- •Import/Export
- •Team Collaboration
- •Activity Timeline
- •Templates
- •Contact Management
- •Lead Management
- •Pipeline Management
- •Project Management
- •Email Tracking
- •Workflow Automation
- •Custom Dashboards
- •Reporting
- •Web-to-Lead Forms
- •Mobile App
- •Role-based Permissions
- •API
- •AppConnect
- •Calendar Sync
- •File Sharing
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
At a Glance
Recent Price History
Folk removed the "Free" plan
Plan removed · May 30, 2026
Folk raised "Premium" from $48/mo to $60/mo (+25%)
Price change · May 30, 2026
Folk raised "Standard" from $24/mo to $30/mo (+25%)
Price change · May 30, 2026
Folk updated "Custom" from Custom to $100/mo
Price change · May 30, 2026
Insightly raised "Enterprise" from $99/mo to $129/mo (+30%)
Price change · May 28, 2026
Insightly raised "Professional" from $49/mo to $59/mo (+20%)
Price change · May 28, 2026
Insightly raised "Plus" from $29/mo to $35/mo (+21%)
Price change · May 28, 2026
Folk added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
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- 2.Official Website·Official vendor website
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