Copper vs HubSpot
- ✦ Google Workspace Integration
- ✦ Pipeline Management
- ✦ Email Tracking
- ✦ Deal Pipeline
- ✦ Email Marketing
- ✦ Landing Pages
Copper and HubSpot are both CRM tools. Copper starts at $12/mo, HubSpot at $25/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Copper vs HubSpot
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Contact Management tracks roles, interactions, and Custom Fields like budget authority for every stakeholder in a deal, so no key contact is missed across 15+ person buying.
HubSpot's Ticketing, Email Marketing, and Contact records combine into one view, so support and sales work from the same data without switching apps or losing handoff context.
Copper automatically syncs Gmail threads as deal activity and creates tasks inline, so sales reps build complete pipelines without leaving their inbox or manually entering data.
Reporting dashboards surface blocked deals, aging opportunities, and at-risk revenue so pipeline reviews focus on specific prospects instead of broad metrics or exported.
Pipeline Management supports custom stages like Discovery, Proposal, and Onboarding, so agency handoffs from sales to delivery happen at exactly the right moment without context.
Email Marketing segments contacts by deal stage and fires behavior-triggered sequences without custom code, cutting campaign launch time from days to hours for B2B marketing teams.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Copper Plans
Paid plans only
Starter
$12/user/moBest for: Ideal for individuals or small teams needing basic CRM to manage contacts and leads
- ✓Basic sales processes
- ✓Gmail integration
- ✓Google Calendar integration
- ✓Google Contacts integration
- ✓Google Drive integration
Basic
$29/user/moBest for: Suitable for growing teams requiring more robust sales automation and integration capabilities
- ✓All Starter features
- ✓Gmail integration
- ✓Google Calendar integration
- ✓Google Contacts integration
- ✓Google Drive integration
Professional
$69/user/moBest for: Designed for established businesses seeking advanced CRM functionalities, including workflow automation and deeper analytics
- ✓All Basic features
- ✓Sales Opportunities
- ✓Leads
- ✓Workflow automation
- ✓Bulk email
Business
$134/user/moBest for: large organizations needing comprehensive CRM with enterprise grade features, security, and dedicated support
- ✓All Professional features
- ✓Custom reports
- ✓Select integrations
HubSpot Plans
Free tier available
Free Tools
FreeBest for: Ideal for individuals or small teams needing basic CRM, marketing, sales, and service tools to get started
- ✓Basic CRM
- ✓Contact management
- ✓CRM data storage
- ✓Email marketing (with branding)
- ✓Forms, live chat, conversational bots
Starter
$25/moBest for: small businesses looking to consolidate their CRM, marketing, sales, and service efforts
- ✓All Free features
- ✓Remove HubSpot branding
- ✓Custom domain support
- ✓Website pages
- ✓Basic content personalization
Professional
$1113/moBest for: Suited for growing businesses requiring advanced automation, reporting, and customization across all HubSpot hubs
- ✓All Starter features
- ✓Omni-channel marketing automation
- ✓Content creation and blog tools with SEO support
- ✓Smart content personalization
- ✓Advanced reporting
Enterprise
$4500/moBest for: Designed for large organizations needing enterprise grade security, scalability, and deep customization
- ✓All Professional features
- ✓Full governance
- ✓Multi-touch attribution
- ✓Enterprise-scale analytics
- ✓Multi-brand management
Capability Breakdown
8 differences found across 18 standardized features
- •Google Workspace Integration
- •Contact Management
- •Pipeline Management
- •Email Tracking
- •Task Management
- •Custom Fields
- •Reporting
- •Mobile App
- •Workflow Automation
- •Web Forms
- •API
- •Chrome Extension
- •Activity Feed
- •Tags & Filters
- •File Management
- •Sales Forecasting Tools
- •Lead Scoring System
- •Customer Journey Mapping
- •Social Media Integration
- •Phone Call Recording
- •Deal Stage Analytics
- •Meeting Scheduling Tool
- •Contact Management
- •Deal Pipeline
- •Email Marketing
- •Landing Pages
- •Forms
- •Live Chat
- •Ticketing
- •Reports & Dashboards
- •Workflows
- •Meeting Scheduler
- •Calling
- •Content Management
- •SEO Tools
- •AI Tools
- •500+ Integrations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Deep, native integration lives inside Gmail and Google Calendar
- +Automatically scrapes contact info from email signatures
- +Chrome extension for prospecting on websites and LinkedIn
- +Zero-input pipeline tracking updates deals from your inbox
- +Intuitive, Google-inspired UI requires minimal training
- −Limited functionality outside the Google Workspace ecosystem
- −Reporting and analytics are basic compared to larger CRMs
- −Mobile app lacks the full functionality of the desktop version
- −Marketing automation features are minimal or require integration
- −Customization options are restricted on lower-tier plans
- +Robust free-forever CRM with marketing, sales, and service tools
- +Seamlessly integrated Marketing, Sales, and Service Hubs
- +Extensive educational resources via HubSpot Academy
- +User-friendly interface simplifies adoption for non-technical teams
- +Vast app marketplace with over 1,500 integrations
- −Steep price jump from Starter to Professional plans
- −Advanced customization and reporting require expensive Enterprise tier
- −Technical support is tiered; free users get community-only help
- −Contracts lock you in; removing paid seats mid-term is difficult
- −Can feel bloated if you only need a simple, sales-focused CRM
At a Glance
Recent Price History
Copper added a new "Starter" plan at $12/user/mo
Plan added · May 30, 2026
HubSpot raised "Enterprise" from $3600/mo to $4500/mo (+25%)
Price change · May 28, 2026
HubSpot raised "Professional" from $890/mo to $1112.5/mo (+25%)
Price change · May 28, 2026
HubSpot raised "Starter" from $20/mo to $25/mo (+25%)
Price change · May 28, 2026
Copper removed the "Starter" plan
Plan removed · May 21, 2026
Frequently Asked Questions
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