ActiveCampaign vs AWeber
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ CRM & Sales
- ✦ Email Campaigns
- ✦ Automation
- ✦ Sign-up Forms
ActiveCampaign and AWeber are both Email Marketing tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose ActiveCampaign vs AWeber
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Conditional Content sorts contacts by last-open date and routes dormant subscribers into personalized win-back sequences, cutting wasted send volume by 35-40% while preserving.
CRM & Sales tags contacts by deal stage and renewal date, routing high-value prospects to executive nurture and at-risk accounts into re-engagement flows - without manual list pulls.
Sign-up Forms capture custom fields like budget tier and use case, splitting leads by intent - enterprise prospects enter executive playbooks, startups get freemium onboarding.
Pricing Comparison & PlansHigh· Verified May 28, 2026
ActiveCampaign Plans
Paid plans only
Starter
$15/moBest for: This plan is for businesses just beginning their email marketing journey
- ✓Email Marketing
- ✓Marketing Automation
- ✓Subscription Forms (basic/inline)
- ✓Site Tracking
- ✓API & Webhooks
Plus
$49/moBest for: Designed for growing businesses needing more advanced automation and segmentation
- ✓All Starter features
- ✓Unlimited automation actions
- ✓Landing Pages
- ✓Built-in Sales CRM
- ✓Lead Scoring
Pro
$79/moBest for: Ideal for established businesses seeking sophisticated CRM, lead scoring, and advanced reporting
- ✓All Plus features
- ✓Predictive Sending AI
- ✓Conditional Content
- ✓Advanced Segmentation
- ✓Advanced Reporting & Analytics
Enterprise
$145/moBest for: Tailored for large organizations requiring dedicated support, custom integrations, and high volume sending
- ✓All Pro features
- ✓Custom Reporting
- ✓Custom Objects
- ✓Single Sign-On (SSO)
- ✓Uptime SLA
AWeber Plans
Free tier available
Free
Free- ✓Up to 500 subscribers
- ✓1 email list
- ✓1 landing page
- ✓1 email automation
- ✓Drag-and-drop email builder
Lite
$15/moBest for: Good starting point at $150/mo annual: 1 list, 3 automations, AI subject line tool, basic ecommerce (1% fee)
- ✓Up to 500 subscribers (pricing scales with list size)
- ✓1 email list
- ✓3 landing pages
- ✓3 email automations
- ✓3 user accounts
Plus
$30/moBest for: Best value: unlimited everything, behavioral automation, advanced analytics, 0.6% ecommerce fee, remove branding
- ✓Unlimited subscribers (pricing scales with list size)
- ✓Unlimited email lists
- ✓Unlimited landing pages
- ✓Unlimited email automations
- ✓Remove AWeber branding
Unlimited
$899/mo- ✓Over 100,000 subscribers
- ✓Fixed pricing (no scaling fees)
- ✓Dedicated IP address
- ✓Personalized account manager
- ✓Advanced deliverability consulting
Capability Breakdown
7 differences found across 18 standardized features
- •Email Marketing
- •Marketing Automation
- •CRM & Sales
- •Landing Pages
- •Forms
- •Segmentation
- •Conditional Content
- •Split Testing
- •Predictive Sending
- •Lead Scoring
- •SMS Marketing
- •Site Tracking
- •Event Tracking
- •900+ Integrations
- •Reporting
- •Abandoned Cart Emails
- •Affiliate Management
- •Auto Responder
- •Automated Workflows
- •Behavioral Targeting
- •Contact Scoring
- •Conversion Tracking
- •Custom Fields
- •Custom Templates
- •Dynamic Content
- •Email Client Preview
- •Email List Cleaning
- •Email Personalization
- •Email Preview Text
- •Email Scheduling
- •Email Templates
- •Event Based Triggers
- •Facebook Integration
- •Geo Location Targeting
- •Google Analytics Integration
- •Hyper Personalization
- •Image Hosting
- •Inbox Preview
- •Link Tracking
- •List Segmentation
- •Mobile Optimization
- •Multiple Winners
- •Newsletters
- •Personalization Tokens
- •Pipeline Management
- •Popup Forms
- •Responsive Design
- •Revenue Tracking
- •Active Intelligence AI
- •Predictive content
- •Advanced segmentation
- •Attribution tracking
- •WhatsApp marketing
- •Shared team inbox
- •Broadcast messaging
- •Custom objects
- •SSO
- •CRM integration
- •Ecommerce integration
- •14-day free trial
- •Email Campaigns
- •Automation
- •Landing Pages
- •Sign-up Forms
- •Email Templates
- •Drag-and-Drop Builder
- •A/B Testing
- •Analytics
- •Segmentation
- •RSS-to-Email
- •Integrations
- •AMP for Email
- •Web Push
- •E-Commerce
- •Canva Integration
- •Email marketing
- •Drag-and-drop email builder
- •Email automations
- •AI subject line assistant
- •AMP emails
- •RSS to email
- •Email split testing
- •Landing page builder
- •Signup forms
- •Behavioral automation
- •Web push notifications
- •Ecommerce (sell products)
- •Email sales tracking
- •Webpage tracking
- •Advanced analytics
- •Facebook pixel integration
- •Shopify integration
- •WooCommerce integration
- •PayPal integration
- •Dynamic content
- •Done-for-you setup service
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Multiple pricing tiers (4 plans) to match different needs
- +AI-powered features built in
- −AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system.
- +Free plan available
- +Multiple pricing tiers (4 plans) to match different needs
At a Glance
Recent Price History
ActiveCampaign updated "Plus" from $49/mo to Custom
Price change · May 28, 2026
ActiveCampaign updated "Starter" from $15/mo to Custom
Price change · May 28, 2026
ActiveCampaign updated "Enterprise" from $145/mo to Custom
Price change · May 28, 2026
ActiveCampaign removed the "WhatsApp Plus" plan
Plan removed · May 28, 2026
ActiveCampaign removed the "WhatsApp Pro" plan
Plan removed · May 28, 2026
AWeber raised "Plus" from $20 to $30/mo (50%)
Price change · May 21, 2026
AWeber raised "Lite" from $12.5 to $15/mo (20%)
Price change · May 21, 2026
AWeber removed the "Done For You" plan
Plan removed · May 21, 2026
AWeber added a new "Unlimited" plan at $899/mo
Plan added · May 21, 2026
AWeber added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · ActiveCampaign
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 14,682 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
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Sources & Data Trail · AWeber
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-15)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 649 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews