Updated March 2026 · Independent Analysis
ActiveCampaignvsAWeber
AWeber starts at $14.99/mo, 0% cheaper than ActiveCampaign's $15/mo. ActiveCampaign is rated higher at 4.5/5 vs AWeber's 4.2/5.
ActiveCampaignvs AWeber
★ 4.5/5+0.3 vs AWeber
Only in ActiveCampaign
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ CRM & Sales
From $15/mo(pricier)180K+ customers users · est. 2003
Try ActiveCampaign Free →
AWebervs ActiveCampaign
★ 4.2/5-0.3 vs ActiveCampaign
Only in AWeber
- ✦ Email Campaigns
- ✦ Automation
- ✦ Sign-up Forms
✓ Free planFrom $14.99/mo(cheaper)600K+ users · est. 1998
Try AWeber Free →Ratings Breakdown
ActiveCampaign
4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
AWeber
4.2/5 avg
G2 Score4.2/5
Capterra Score4.4/5
G2 Rating4.2/5
Quick Stats
Feature Comparison
ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. AWeber uniquely offers Email Campaigns, Automation, Sign-up Forms. Both share 3 features including Landing Pages, Segmentation, Email Templates.
Feature
ActiveCampaign
AWeber
Landing Pages
✓
✓
Segmentation
✓
✓
Email Templates
✓
✓
Email Marketing
✓
✗
Marketing Automation
✓
✗
CRM & Sales
✓
✗
Forms
✓
✗
Conditional Content
✓
✗
Split Testing
✓
✗
Predictive Sending
✓
✗
Lead Scoring
✓
✗
SMS Marketing
✓
✗
Site Tracking
✓
✗
Event Tracking
✓
✗
900+ Integrations
✓
✗
Reporting
✓
✗
Abandoned Cart Emails
✓
✗
Affiliate Management
✓
✗
Auto Responder
✓
✗
Automated Workflows
✓
✗
Behavioral Targeting
✓
✗
Contact Scoring
✓
✗
Conversion Tracking
✓
✗
Custom Fields
✓
✗
Custom Templates
✓
✗
Dynamic Content
✓
✗
Email Client Preview
✓
✗
Email List Cleaning
✓
✗
Email Personalization
✓
✗
Email Preview Text
✓
✗
Email Scheduling
✓
✗
Event Based Triggers
✓
✗
Facebook Integration
✓
✗
Geo Location Targeting
✓
✗
Google Analytics Integration
✓
✗
Hyper Personalization
✓
✗
Image Hosting
✓
✗
Inbox Preview
✓
✗
Link Tracking
✓
✗
List Segmentation
✓
✗
Mobile Optimization
✓
✗
Multiple Winners
✓
✗
Newsletters
✓
✗
Personalization Tokens
✓
✗
Pipeline Management
✓
✗
Popup Forms
✓
✗
Responsive Design
✓
✗
Revenue Tracking
✓
✗
Email Campaigns
✗
✓
Automation
✗
✓
Sign-up Forms
✗
✓
Drag-and-Drop Builder
✗
✓
A/B Testing
✗
✓
Analytics
✗
✓
RSS-to-Email
✗
✓
Integrations
✗
✓
AMP for Email
✗
✓
Web Push
✗
✓
E-Commerce
✗
✓
Canva Integration
✗
✓
Total Features
48
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose ActiveCampaign if you need:
- ✓ Email Marketing
- ✓ Marketing Automation
- ✓ CRM & Sales
- ✓ Forms
- ✓ Conditional Content
Choose AWeber if you need:
- ✓ Email Campaigns
- ✓ Automation
- ✓ Sign-up Forms
- ✓ Drag-and-Drop Builder
- ✓ A/B Testing
Pricing Comparison
AWeber starts at $14.99/mo, 0% cheaper than ActiveCampaign's $15/mo.
ActiveCampaign Plans
Paid plans only
StarterBest Value
$15/mo- • 1000 contacts
- • 1 user
- • Email campaigns
Plus
$49/mo- • 1000 contacts
- • 3 users
- • Landing pages
- • CRM
Pro
$79/mo- • 1000 contacts
- • 5 users
- • Predictive sending
Enterprise
$145/mo- • 1000 contacts
- • 10 users
- • Custom reporting
AWeber Plans
Free tier available
Free
Free- • 500 subscribers
- • 3000 emails/mo
- • 1 landing page
LiteBest Value
$14.99/mo- • 500 subscribers
- • Unlimited emails
- • 3 automations
Plus
$29.99/mo- • 500 subscribers
- • Unlimited automations
- • A/B testing
Unlimited
$899/mo- • Unlimited subscribers
- • Priority support
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