Attio vs Keap
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
- ✦ Contact Management
- ✦ Email Marketing
- ✦ Marketing Automation
Attio and Keap are both CRM tools. Attio starts at $36/mo, Keap at $299/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs Keap
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
Marketing Automation paired with Text Marketing sends welcome messages, intake forms, and appointment reminders automatically when a client is added to Contact Management - no.
Stage changes in Sales Pipeline trigger Invoicing & Payments automatically - payment links send at close and SMS reminders fire before the due date, dropping median payment time.
Marketing Automation assigns different email and SMS sequences by Sales Pipeline stage, matching buyer intent at each step rather than broadcasting one cadence to all prospects.
Pricing Comparison & PlansHigh· Verified Jul 2, 2026
Attio Plans
Free tier available
Free
FreeBest for: Individuals getting started
- ✓Up to 3 seats
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Seat credits 100/user/mo
- ✓Workspace credits 250/workspace/mo
Plus
$36/user/moBest for: Small teams collaborating
- ✓No seat limits
- ✓Private lists
- ✓Enhanced email sending
- ✓200 emails/mo
- ✓Bulk email 10 at once
Keap Plans
Paid plans only
Keap
$299/user/moBest for: Serious automation for serious businesses
- ✓Entire Keap platform: full CRM (contact mgmt, segmentation/tags, lists/filters, tasks, notes, company records, custom fields, automation history, lead scoring, customizable dashboard)
- ✓Marketing (landing pages, sales funnels, forms, email broadcasts, 1:1 email, newsletters, AI Content Assistant, AI Automation Assistant, text marketing, lead source tracking)
- ✓Sales (pipeline, appointment scheduler, quotes, invoices, checkout forms, order bumps, promo codes, native + 3rd-party payment processing, one-time + recurring payments)
- ✓Service (internal forms, Google reviews, 3rd-party integrations)
- ✓Operations (employee reminders, My Day, task mgmt, billing automation, CC expiration reminders, pipeline automation, API & webhooks, native Zapier)
Capability Breakdown
2 differences found across 18 standardized features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
- •Contact Management
- •Email Marketing
- •Marketing Automation
- •Sales Pipeline
- •Appointments
- •Invoicing & Payments
- •Landing Pages
- •Text Marketing
- •Lead Scoring
- •Web Forms
- •A/B Testing
- •Analytics
- •Mobile App
- •Integrations
- •E-Commerce
- •Customer Journey Mapping
- •Social Media Integration
- •Task Automation
- •Quote Generation
- •Referral Tracking
- •Affiliate Management
- •Customer Segmentation
- •Automated Workflows
- •Sales Forecasting
- •Revenue Tracking
- •Customer Support Portal
- •Knowledge Base
- •Customizable Dashboards
- •Role Based Access
- •Automated Reminders
- •Document Storage
- •Deal Tracking
- •Sales Performance
- •Customer Onboarding
- •Automated Surveys
- •Customer Feedback
- •Customizable Templates
- •Sales Reporting
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
- +Multiple pricing tiers (3 plans) to match different needs
- +AI-powered features built in
- +Ready-to-use templates
- −Fluent email campaign and shopping experience design.
At a Glance
Recent Price History
Keap renamed the "Ignite" plan to "Keap"
Update · Jun 28, 2026
Keap removed the "Grow" plan
Plan removed · Jun 28, 2026
Keap removed the "Scale" plan
Plan removed · Jun 28, 2026
Keap removed the "Keap" plan
Plan removed · Jun 6, 2026
Keap added a new "Scale" plan at $599/user/mo
Plan added · Jun 6, 2026
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
Frequently Asked Questions
Related Comparisons
AttioFree · from $36/mo
Keapfrom $299/moSources & Data Trail · Attio
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 428 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Keap
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 14 reviews
- 4.Capterra·Capterra verified reviews · 4.1/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews