Attio vs Insightly
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
- ✦ Contact Management
- ✦ Lead Management
- ✦ Project Management
Attio and Insightly are both CRM tools. Attio starts at $36/mo, Insightly at $29/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs Insightly
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
Project Management attaches billable work to Opportunities so deal terms and contacts auto-populate at close, reducing post-sale setup time and eliminating 4-5 hours of manual.
Workflow Automation fires email sequences when a lead hits a custom Lead Management score threshold, cutting time-to-first-sales-touch from 8 days to 2 for marketing-qualified.
Pricing Comparison & PlansHigh· Verified Jul 2, 2026
Attio Plans
Free tier available
Free
FreeBest for: Individuals getting started
- ✓Up to 3 seats
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Seat credits 100/user/mo
- ✓Workspace credits 250/workspace/mo
Plus
$36/user/moBest for: Small teams collaborating
- ✓No seat limits
- ✓Private lists
- ✓Enhanced email sending
- ✓200 emails/mo
- ✓Bulk email 10 at once
Insightly Plans
Free tier available
Free
FreeBest for: You get 2 users, 2500 records
- ✓Basic contact management
- ✓Lead tracking
- ✓Limited email integrations
- ✓Basic customization
Plus
$29/user/moBest for: Helps small teams simplify workflows, stay organized, and move quickly
- ✓Contact management
- ✓Pipeline management
- ✓Project management
- ✓Customizable dashboards
- ✓Standard reporting
Capability Breakdown
4 differences found across 18 standardized features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
- •Contact Management
- •Lead Management
- •Pipeline Management
- •Project Management
- •Email Tracking
- •Workflow Automation
- •Custom Dashboards
- •Reporting
- •Web-to-Lead Forms
- •Mobile App
- •Role-based Permissions
- •API
- •AppConnect
- •Calendar Sync
- •File Sharing
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
- +Free plan available
- +Competitive pricing from $29/mo
- +Multiple pricing tiers (4 plans) to match different needs
At a Glance
Recent Price History
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
Insightly raised "Enterprise" from $99/mo to $129/mo (+30%)
Price change · May 28, 2026
Insightly raised "Professional" from $49/mo to $59/mo (+20%)
Price change · May 28, 2026
Insightly raised "Plus" from $29/mo to $35/mo (+21%)
Price change · May 28, 2026
Frequently Asked Questions
Related Comparisons
AttioFree · from $36/mo
InsightlyFree · from $29/moSources & Data Trail · Attio
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 428 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Insightly
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 941 reviews
- 4.Capterra·Capterra verified reviews · 4/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews