Attio vs Freshsales
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
- ✦ Contact Management
- ✦ Deal Management
- ✦ AI Lead Scoring
Attio and Freshsales are both CRM tools. Attio starts at $36/mo, Freshsales at $11/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs Freshsales
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
Visual Pipeline flags deals stalled 15+ days in a single stage; Workflows then auto-assign follow-ups or escalate to leadership before forecast dates arrive.
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
Freshsales' AI Lead Scoring ranks incoming leads by purchase intent automatically, so high-probability prospects surface first without manual triage or spreadsheet sorting.
Built-in Phone lets reps call directly from any contact record, with deal stage and email history on screen and every call logged into the deal record automatically.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Attio Plans
Free tier available
Free
FreeBest for: Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents
- ✓Up to 3 users
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Limited custom objects
- ✓Basic email sync
Plus
$36/user/moBest for: At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries
- ✓Unlimited users
- ✓Private lists
- ✓Enhanced email sending
- ✓More flexible custom objects
- ✓Basic workflows
Pro
$86/user/moBest for: The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails
- ✓Everything in Plus
- ✓Call intelligence
- ✓Sequences
- ✓Advanced permissions
- ✓Priority support
Enterprise
Contact SalesBest for: For teams needing SSO, SCIM, audit logs, unlimited objects/teams
- ✓Unlimited custom objects
- ✓SSO
- ✓Dedicated support
- ✓Advanced security features
- ✓HIPAA support
Freshsales Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small teams needing basic CRM features to get started without any cost.
- ✓Contact and account management
- ✓Deal management
- ✓Built-in chat, email, and phone
- ✓Email templates
- ✓Mobile app
Growth
$11/user/moBest for: growing businesses requiring essential sales automation, lead management, and reporting features at an affordable per-user rate.
- ✓Contact lifecycle stages
- ✓Custom fields
- ✓Basic workflows
- ✓Contextual collaboration with Slack
- ✓Curated reports
Pro
$47/user/moBest for: Suited for established teams needing advanced CRM capabilities like sales forecasting, territory management, and enhanced customization options.
- ✓AI assistance from Freddy AI
- ✓Sales sequences
- ✓Multiple sales pipelines
- ✓Advanced workflows
- ✓Call analytics
Enterprise
$71/user/moBest for: Designed for large organizations demanding enterprise-grade security, audit logs, dedicated account management, and extensive customization.
- ✓Field-level permissions
- ✓Custom modules
- ✓Forecasting insights by Freddy AI
- ✓Workflows for custom modules
- ✓Sandbox environment
Capability Breakdown
3 differences found across 18 standardized features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
- •Contact Management
- •Deal Management
- •AI Lead Scoring
- •Visual Pipeline
- •Built-in Phone
- •Email Tracking
- •Workflows
- •Reporting
- •Chat & Messaging
- •Custom Fields
- •Territory Management
- •Mobile App
- •API
- •Integrations
- •Sales Sequences
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
- +Built-in phone and SMS eliminate the need for separate communication tools.
- +Freddy AI provides predictive lead scoring and deal insights.
- +Visual sales pipelines are highly customizable with drag-and-drop.
- +Unified customer record combines marketing, sales, and support data.
- −Advanced automation and AI features are locked behind expensive Pro/Enterprise plans.
- −Reporting and dashboard customization can be limited compared to competitors.
- −The mobile app lacks the full functionality of the desktop version.
- −Integration marketplace is less extensive than Salesforce or HubSpot.
- −Steep learning curve for setting up complex workflows and automations.
At a Glance
Recent Price History
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
Freshsales lowered "Growth" from $15/mo to $11/mo (-27%)
Price change · May 30, 2026
Freshsales raised "Enterprise" from $69/mo to $71/mo (+3%)
Price change · May 30, 2026
Freshsales raised "Pro" from $39/mo to $47/mo (+21%)
Price change · May 30, 2026
Freshsales lowered "Enterprise" from $71 to $69/mo (3%)
Price change · May 21, 2026
Freshsales lowered "Pro" from $47 to $39/mo (17%)
Price change · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Attio
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 428 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Freshsales
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 1,229 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews