Attio vs Close
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
- ✦ Built-in Calling
- ✦ Email Sequences
- ✦ SMS
Attio and Close are both CRM tools. Attio starts at $36/mo, Close at $19/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs Close
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
Close's Predictive Dialer skips dead numbers and queues the next live prospect automatically, so reps handle 30-40% more conversations per shift without burnout.
Built-in calling lets reps dial directly from a lead in Close without switching to a separate phone system - discovery calls happen in minutes, not days of scheduling back-and-forth.
Power Dialer runs simultaneous outbound calls and routes the first live answer to the rep - no third-party dialers or carrier integrations required to handle the infrastructure.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Attio Plans
Free tier available
Free
FreeBest for: Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents
- ✓Up to 3 users
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Limited custom objects
- ✓Basic email sync
Plus
$36/user/moBest for: At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries
- ✓Unlimited users
- ✓Private lists
- ✓Enhanced email sending
- ✓More flexible custom objects
- ✓Basic workflows
Pro
$86/user/moBest for: The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails
- ✓Everything in Plus
- ✓Call intelligence
- ✓Sequences
- ✓Advanced permissions
- ✓Priority support
Enterprise
Contact SalesBest for: For teams needing SSO, SCIM, audit logs, unlimited objects/teams
- ✓Unlimited custom objects
- ✓SSO
- ✓Dedicated support
- ✓Advanced security features
- ✓HIPAA support
Close Plans
Paid plans only
Solo
$19/user/moBest for: This plan is ideal for individual users or very small teams needing basic CRM functionality to manage leads and sales processes efficiently
- ✓Built-in calling
- ✓Email sync
- ✓Pipeline view
- ✓Unlimited contacts & leads
- ✓Multiple pipelines
Essentials
$49/user/moBest for: Suited for growing teams, Essentials provides more advanced features like custom reporting and integrations, enhancing collaboration and data analysis
- ✓Everything in Solo
- ✓Unlimited users
- ✓Email sequences
- ✓Call routing
- ✓Custom fields
Growth
$109/user/moBest for: The Growth plan targets established sales teams requiring sophisticated automation, advanced lead management, and in depth analytics
- ✓Everything in Essentials
- ✓Chloe (AI sales agent)
- ✓Automated workflows
- ✓Power Dialer
- ✓Predictive Dialer
Scale
$149/user/moBest for: Designed for large organizations or those with complex sales needs, Scale offers premium features including enterprise level security, dedicated support, and extensive customization
- ✓Everything in Growth
- ✓Advanced permissions
- ✓Custom roles
- ✓Dedicated account manager
- ✓Priority support
Capability Breakdown
1 differences found across 18 standardized features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
- •Built-in Calling
- •Email Sequences
- •SMS
- •Pipeline Management
- •Power Dialer
- •Predictive Dialer
- •Custom Fields
- •Reporting
- •Workflows
- •Integrations
- •API
- •Call Recording
- •Lead Management
- •Smart Views
- •Mobile App
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
- +Multiple pricing tiers (3 plans) to match different needs
- +API access for custom integrations
- +AI-powered features built in
- −Higher price point (from $49/mo)
At a Glance
Recent Price History
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
Close added a new "Solo" plan at $19/user/mo
Plan added · May 28, 2026
Close removed the "Professional" plan
Plan removed · May 28, 2026
Close added a new "Growth" plan at $109/user/mo
Plan added · May 28, 2026
Close added a new "Essentials" plan at $49/user/mo
Plan added · May 28, 2026
Close removed the "Enterprise" plan
Plan removed · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Attio
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 428 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Close
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 2,032 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews