ComparEdge/ActiveCampaign vs Omnisend
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Updated March 2026 · Independent Analysis

ActiveCampaignvsOmnisend

ActiveCampaign starts at $15/mo, 6% cheaper than Omnisend's $16/mo. Both rated 4.5/5 by users.

ActiveCampaign logo
ActiveCampaignvs Omnisend
★ 4.5/5-0.1 vs Omnisend
Only in ActiveCampaign
  • ✦ Marketing Automation
  • ✦ CRM & Sales
  • ✦ Forms
From $15/mo(cheaper)180K+ customers users · est. 2003
Try ActiveCampaign Free →
Omnisend logo
Omnisendvs ActiveCampaign
★ 4.6/5+0.1 vs ActiveCampaign
Only in Omnisend
  • ✦ Push Notifications
  • ✦ Automation
  • ✦ Product Picker
✓ Free planFrom $16/mo(pricier)100K+ e-commerce brands users · est. 2014
Try Omnisend Free →

Ratings Breakdown

ActiveCampaign logo

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
Omnisend logo

Omnisend

4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5

Quick Stats

Avg Rating
ActiveCampaign4.5/5
Omnisend4.6/5
🏆 Omnisend wins
Starting Price
ActiveCampaign$15/mo
Omnisend$16/mo
🏆 ActiveCampaign wins
Features
ActiveCampaign48
Omnisend15
🏆 ActiveCampaign wins
Free Plan
ActiveCampaignNo
OmnisendYes ✓
🏆 Omnisend wins

Feature Comparison

ActiveCampaign uniquely offers Marketing Automation, CRM & Sales, Forms. Omnisend uniquely offers Push Notifications, Automation, Product Picker. Both share 4 features including Email Marketing, Landing Pages, Segmentation.

Feature
ActiveCampaign
Omnisend
Email Marketing
✓
✓
Landing Pages
✓
✓
Segmentation
✓
✓
SMS Marketing
✓
✓
Marketing Automation
✓
✗
CRM & Sales
✓
✗
Forms
✓
✗
Conditional Content
✓
✗
Split Testing
✓
✗
Predictive Sending
✓
✗
Lead Scoring
✓
✗
Site Tracking
✓
✗
Event Tracking
✓
✗
900+ Integrations
✓
✗
Reporting
✓
✗
Abandoned Cart Emails
✓
✗
Affiliate Management
✓
✗
Auto Responder
✓
✗
Automated Workflows
✓
✗
Behavioral Targeting
✓
✗
Contact Scoring
✓
✗
Conversion Tracking
✓
✗
Custom Fields
✓
✗
Custom Templates
✓
✗
Dynamic Content
✓
✗
Email Client Preview
✓
✗
Email List Cleaning
✓
✗
Email Personalization
✓
✗
Email Preview Text
✓
✗
Email Scheduling
✓
✗
Email Templates
✓
✗
Event Based Triggers
✓
✗
Facebook Integration
✓
✗
Geo Location Targeting
✓
✗
Google Analytics Integration
✓
✗
Hyper Personalization
✓
✗
Image Hosting
✓
✗
Inbox Preview
✓
✗
Link Tracking
✓
✗
List Segmentation
✓
✗
Mobile Optimization
✓
✗
Multiple Winners
✓
✗
Newsletters
✓
✗
Personalization Tokens
✓
✗
Pipeline Management
✓
✗
Popup Forms
✓
✗
Responsive Design
✓
✗
Revenue Tracking
✓
✗
Push Notifications
✗
✓
Automation
✗
✓
Product Picker
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
A/B Testing
✗
✓
Analytics
✗
✓
Shopify Integration
✗
✓
WooCommerce
✗
✓
Templates
✗
✓
Campaign Booster
✗
✓
Total Features
48
15

Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose ActiveCampaign if you need:
  • ✓ Marketing Automation
  • ✓ CRM & Sales
  • ✓ Forms
  • ✓ Conditional Content
  • ✓ Split Testing
Try ActiveCampaign Free →
Choose Omnisend if you need:
  • ✓ Push Notifications
  • ✓ Automation
  • ✓ Product Picker
  • ✓ Product Recommendations
  • ✓ Forms & Pop-ups
Try Omnisend Free →

Pricing Comparison

ActiveCampaign starts at $15/mo, 6% cheaper than Omnisend's $16/mo.

ActiveCampaign logo

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
Omnisend logo

Omnisend Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 60 SMS
StandardBest Value
$16/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Unlimited push
Pro
$59/mo
  • • 2500 contacts
  • • Unlimited emails
  • • Advanced reporting
Full Omnisend pricing breakdown →
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