Updated March 2026 · Independent Analysis
ActiveCampaignvsKit (ConvertKit)
ActiveCampaign starts at $15/mo, 55% cheaper than Kit (ConvertKit)'s $33/mo. Both rated 4.5/5 by users.
ActiveCampaignvs Kit (ConvertKit)
★ 4.5/5+0.1 vs Kit (ConvertKit)
Only in ActiveCampaign
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ CRM & Sales
From $15/mo(cheaper)180K+ customers users · est. 2003
Try ActiveCampaign Free →
Kit (ConvertKit)vs ActiveCampaign
★ 4.4/5-0.1 vs ActiveCampaign
Only in Kit (ConvertKit)
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Sign-up Forms
✓ Free planFrom $33/mo(pricier)600K+ creators users · est. 2013
Try Kit (ConvertKit) Free →Ratings Breakdown
ActiveCampaign
4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
Kit (ConvertKit)
4.4/5 avg
G2 Score4.4/5
Capterra Score4.7/5
G2 Rating4.4/5
Quick Stats
Feature Comparison
ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Sign-up Forms. Both share 2 features including Landing Pages, Segmentation.
Feature
ActiveCampaign
Kit (ConvertKit)
Landing Pages
✓
✓
Segmentation
✓
✓
Email Marketing
✓
✗
Marketing Automation
✓
✗
CRM & Sales
✓
✗
Forms
✓
✗
Conditional Content
✓
✗
Split Testing
✓
✗
Predictive Sending
✓
✗
Lead Scoring
✓
✗
SMS Marketing
✓
✗
Site Tracking
✓
✗
Event Tracking
✓
✗
900+ Integrations
✓
✗
Reporting
✓
✗
Abandoned Cart Emails
✓
✗
Affiliate Management
✓
✗
Auto Responder
✓
✗
Automated Workflows
✓
✗
Behavioral Targeting
✓
✗
Contact Scoring
✓
✗
Conversion Tracking
✓
✗
Custom Fields
✓
✗
Custom Templates
✓
✗
Dynamic Content
✓
✗
Email Client Preview
✓
✗
Email List Cleaning
✓
✗
Email Personalization
✓
✗
Email Preview Text
✓
✗
Email Scheduling
✓
✗
Email Templates
✓
✗
Event Based Triggers
✓
✗
Facebook Integration
✓
✗
Geo Location Targeting
✓
✗
Google Analytics Integration
✓
✗
Hyper Personalization
✓
✗
Image Hosting
✓
✗
Inbox Preview
✓
✗
Link Tracking
✓
✗
List Segmentation
✓
✗
Mobile Optimization
✓
✗
Multiple Winners
✓
✗
Newsletters
✓
✗
Personalization Tokens
✓
✗
Pipeline Management
✓
✗
Popup Forms
✓
✗
Responsive Design
✓
✗
Revenue Tracking
✓
✗
Email Broadcasts
✗
✓
Visual Automations
✗
✓
Sign-up Forms
✗
✓
Subscriber Tagging
✗
✓
Creator Profile
✗
✓
Digital Products
✗
✓
Newsletter Referrals
✗
✓
A/B Testing
✗
✓
Deliverability Reporting
✗
✓
Integrations
✗
✓
API
✗
✓
Templates
✗
✓
RSS-to-Email
✗
✓
Total Features
48
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose ActiveCampaign if you need:
- ✓ Email Marketing
- ✓ Marketing Automation
- ✓ CRM & Sales
- ✓ Forms
- ✓ Conditional Content
Choose Kit (ConvertKit) if you need:
- ✓ Email Broadcasts
- ✓ Visual Automations
- ✓ Sign-up Forms
- ✓ Subscriber Tagging
- ✓ Creator Profile
Pricing Comparison
ActiveCampaign starts at $15/mo, 55% cheaper than Kit (ConvertKit)'s $33/mo.
ActiveCampaign Plans
Paid plans only
StarterBest Value
$15/mo- • 1000 contacts
- • 1 user
- • Email campaigns
Plus
$49/mo- • 1000 contacts
- • 3 users
- • Landing pages
- • CRM
Pro
$79/mo- • 1000 contacts
- • 5 users
- • Predictive sending
Enterprise
$145/mo- • 1000 contacts
- • 10 users
- • Custom reporting
Kit (ConvertKit) Plans
Free tier available
Newsletter
Free- • 10K subscribers
- • Landing pages
- • Forms
CreatorBest Value
$33/mo- • 1K subs
- • Automation
- • Integrations
Pro
$66/mo- • 1K subs
- • Deliverability reporting
- • Facebook audiences
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❓ Frequently Asked Questions
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